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How to Practice Thought Leadership with Annie Scranton of Pace PR
Ep. 162
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Annie Scranton is an expert in thought leadership and the owner of Pace PR, which represents a diverse roster of clients, including Hint Water, Fast Company, Albert, and ConsenSys. Before forming Pace PR, Annie worked for nearly a decade as a television producer, booking for major networks such as CNN, Fox News, CNBC, and MSNBC. Here, she shares how people in any industry can become thought leaders and gives some valuable tips on how to help make it happen.
Key Takeaways:
- Thought leadership 101.
- People in all fields can become thought leaders.
- How to get started practicing thought leadership.
- Getting discovered as a thought leader.
Episode Timeline
1:30 What is thought leadership?
2:30 How can businesses benefit from thought leadership?
4:30 How can business owners "widen the net" and become thought leaders in tangentially related fields?
7:00 Why thought leadership can be a big win in almost any field.
7:30 Essential tips for growing in thought leadership.
8:00 Why LinkedIn is a great place to practice thought leadership.
10:30 Turning LinkedIn posts into opportunities to get third-party endorsements.
11:35 When do attempts at thought leadership fail?
14:00 Should brands align themselves with politics?
16:00 Does "fake it 'til you make it" work in thought leadership?
17:30 How do producers find thought leaders?
19:15 How can thought leaders get discovered?
21:00 How has her experience as a journalist become a "superpower" as a PR person?
23:00 What's Pace PR looking forward to in 2023?
This episode’s guest:
• Annie Scranton
• Find Pace PR online at PacePublicRelations.com.
Subscribe and leave a 5-star review:
https://pod.link/1496390646
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