Share
PR 360
B2G: Business-to-Government Communication with Sean O’Leary
Ep. 197
•
Sean O’Leary is a communications professional with nearly two decades of experience in journalism, marketing, and public relations. He’s the Vice President of Susan Davis International, which handles communications for military and veterans’ groups, the federal government, and technology and healthcare organizations. Previously, he served as Director for the Merritt Group, a marketing and PR agency for technology companies focused on working with federal, state, and local governments, as well as the Department of Defense. Here, Sean shares the unique way that PR works in government and military circles and his experiences working with Tom Hanks and President Joe Biden.
Key Takeaways:
- PR in the military world
- Planning Presidential events
- PR and the PGA “merger”
Episode Timeline:
2:00 Sean's recent event with Tom Hanks and Adam Driver
4:00 An overview of the Moral Compass Federation
6:00 The difference between military and civilian work styles
7:00 Dealing with misinformation online during a conflict
9:00 How does business-to-government differ from B2B or B2C communications?
11:00 Communications within a bureaucracy
11:45 Presidential PR at the 10th anniversary of the MLK Memorial
13:30 The "mom" test
14:00 The importance of local media
17:30 Sean's thoughts on the PR surrounding the PGA merger
21:00 Sean's golf tips
This episode’s guest:
Subscribe and leave a 5-star review:
https://pod.link/1496390646
Contact Us!
• Join the conversation by leaving a comment!
• Follow us on Facebook, X (formerly Twitter), Instagram, and LinkedIn!
Thanks for listening!
More episodes
View all episodes
244. How to Talk About Luxury in 2024 with Jacqueline Long
26:43||Ep. 244Jacqueline Long is the President of Evins PR-Plus, an award-winning public relations and marketing communications agency with expertise in digital content and integration, food, spirits, wine, lifestyle, and hospitality. Here, Jaqueline shares how luxury brands are evolving and the high-end spirit market in the post-pandemic world.Key Takeaways:- The evolution of luxury marketing- Latest trends in high-end spirits- The importance of 'Big Sky' thinkingEpisode Timeline:2:00 How should we talk about luxury in 2024?4:15 How AI can make luxury experiences more personal5:00 AI integration in hospitality7:00 How to update messaging with legacy brands8:30 The importance of authenticity with luxury brands10:00 How luxury brands have evolved since the '80s11:00 How Evins uses 'Big Sky' thinking 14:40 Latest trends in high-end spirits17:30 Which spirits are having a "moment" right now?18:50 Advice for grad students21:00 The importance of continual learning22:00 Jaqueline's approach to thought leadershipThis episode’s guest:• Evins PR on Instagram and LinkedIn• Jaqueline Long on LinkedInSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!243. 'Be a Human Being': Liz Brooks on Making Great Podcast Appearances
31:12||Ep. 243Liz Brooks is a Client Account Manager at Interview Valet focusing on Podcast Interview Marketing and PR. With experience at top media outlets and PR agencies, Liz is dedicated to helping small and medium-sized enterprises and brands connect with their audiences through strategic storytelling. Here, she shares her approach to helping build brands through podcasting. Key Takeaways:- How to make a great podcast appearance- Finding the right guests for the right podcasts- Creating your podcast pitchEpisode Timeline:1:30 How does Liz find the right shows for her clients?3:45 Audience composition beats size5:45 Tod's Velvet Underground analogy6:15 How to prep clients without podcast experience?7:00 The benefits of content repurposing7:30 The importance of being authentic9:30 Male and female guests can be a little different11:00 Liz's client hits it out of the park14:30 Is true crime on the way out?15:50 How "podcast voice" happens17:30 Creating a compelling storyline and messaging20:00 Identifying the key problem21:00 Liz's dating site success story24:45 Does Gen Z listen to podcasts?26:30 Finding time to listen to podcasts28:30 The future of podcastingThis episode’s guest:• Liz Brooks on LinkedIn• Liz at Interview ValetSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!242. The Gig Economy is the Future with Bob Bilbruck
29:04||Ep. 242Bob Bilbruck is an accomplished and visionary CEO with over 25 years of experience in emerging markets and technology. He is the founder and CEO of Captjur, a business services firm specializing in channel and partner programs, digital marketing, and business development. Here, he discusses Captjur’s new platform, JunkGrab, and the gig economy's future.Key Takeaways:- Captjur's gig economy platform- The future of the gig economy- How AI will affect the job marketEpisode Timeline:1:30 An overview of JunkGrab2:50 Captjur's gig economy platform3:45 Why was junk hauling a great opportunity?5:45 How JunkGrab benefits haulers7:00 How gyms are joining the gig economy9:00 The gig economy is the future10:00 Lawmakers and the gig economy12:45 The emergence of autonomous vehicles14:00 Advertising in autonomous vehicles17:00 Autonomous cars need better PR19:30 Flying cars may be in our future23:40 AI integration in fast food25:00 How AI will affect jobsThis episode’s guest:• Bob Bilbruck on LinkedIn• JunkGrab’s website• Captjur's websiteSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!241. E-commerce PR in a Time of Rapid Innovation with Dana Marruffo
23:09||Ep. 241Dana Marruffo is the Senior Manager of Global PR and Communications for BigCommerce, where she leads the planning, strategy, and management of global go-to-market and corporate communications, thought leader programs, and executive communications. Here, she discusses how COVID changed E-commerce and why AI will have a big impact on the industry.Key Takeaways:- How to make a great elevator pitch- How to become a thought leader- Retail innovation during covidEpisode Timeline:1:45 What makes a great elevator pitch?3:00 How can startups tell their story?4:30 How to create a narrative blueprint?5:15 Humans crave narratives6:15 Dana's thought leadership philosophy7:45 Should thought leaders feel compelled to give up the 'secret sauce'?9:45 What types of e-commerce stories are connecting with the public in 2024?10:30 How have consumers changed post-COVID?11:45 Has COVID-era innovation slowed down?13:45 How will AI make shopping easier for consumers?16:00 How has Dana successfully navigated so many career transitions?16:45 The importance of mentorship19:45 Dana's work with A-list musiciansThis episode’s guest:• Dana Marruffo on LinkedInSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!240. Crisis Disaster Preparedness and Logistics PR with Jessica Whidt
23:53||Ep. 240Jessica Whidt is the Managing Director at Warner Communications, a leading agency that supports clients across multiple complex industries such as supply chain, logistics, transportation, renewable energy, and technology. Here, she talks about the importance of having a crisis management strategy and how the AI boom is affecting logistics. Key Takeaways:- How to create a PR crisis preparedness plan- Logistics PR in the post-COVID era- AI's role in logisticsEpisode Timeline:1:30 Which state has the best food? 3:30 The importance of a reputation management communication plan5:30 What does crisis preplanning look like?7:30 Crisis preplanning is like disaster preparedness8:15 How did Jessica weather the logistics storm over the last few years?9:00 The public is better educated about the supply chain than ever before11:30 What's the hardest thing to communicate about logistics?13:15 New developments in logistics15:00 Exciting developments in AI17:20 Generative AI for content creation19:00 Google doesn't like AI-generated contentThis episode’s guest:• Jessica Whidt• Warner Communications on LinkedInSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!239. SEO in the AI Era with Nick Musica of Optics In
27:46||Ep. 239Nick Musica is the founder of Optics In, an SEO and content creation consultancy that supports small—and medium-sized businesses and startups with their SEO needs. Here, he discusses how Google’s embrace of AI has changed its search function and how organizations can improve their SEO. Key Takeaways:- How Google's pivot AI affects SEO- Diversifying your traffic source- The importance of social searchEpisode Timeline:1:30 How Nick got into SEO4:30 How has Google's pivot to AI affected SEO?8:00 Does Google know if content is AI-generated?10:15 Is AI metadata punished by Google?12:30 What's an old assumption about SEO that people still think is true?14:20 What makes a website credible?16:00 The importance of pictures17:10 What are some easy fixes that organizations do to improve their SEO?21:30 How important is social search in 2024?26:00 The importance of diversifying traffic sourceThis episode’s guest:• Nick Musica on LinkedIn • Optics In’s website Subscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!238. Successful strategies for marketing events and personal branding with Katie Zeppieri
20:54||Ep. 238Katie Zeppieri is a two-time TEDx speaker, author, social influencer, and media personality. She’s also the Founder and Chief Brand Strategist of The MicDrop Agency, an award-winning and fast-growing boutique PR and Marketing firm specializing in brand amplification for innovative companies and people. Here, she shares some strategies for successful marketing events and building a great personal brand. Key Takeaways:- Winning strategies for marketing events- The current state of PR and marketing- How to build a great personal brandEpisode Timeline:1:30 What is the current landscape for PR and marketing?2:40 What's PR's role in a world where people are telling their own stories?4:30 What are some common SEP problems people are having these days?6:45 How to get leads through events10:00 MicDrop's biggest success stories12:00 How MicDrop got a placement in the Wall Street Journal13:10 Pitches that get on Tod's nerves15:00 How MicDrop helps develop thought leaders17:00 How professionals can build a better personal brandThis episode’s guest:• Katie Zeppieri on LinkedIn• The MicDrop AgencySubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!237. A Modern Approach to Media Training with Michael Kingsley
29:08||Ep. 237Michael Kingsley is an executive communications consultant who founded the media relations practice area at Forefront Communications, a PR and marketing firm focused on financial services clients. Michael also has 20-plus years of experience in global public relations, journalism, and media production. Here, he shares his modern approach to media training and how to be genuine in interviews without neglecting your talking points.Key Takeaways:- Media training in a changing world- How to be authentic in a media appearance- The importance of storytelling in politicsEpisode Timeline:1:30 Why August 8th is Miami Dolphins Day3:30 The job of a spokesperson has changed5:20 Does the public want to see the CEO or the spokesperson?6:40 What's the first step in media training?9:15 The post-appearance breakdown11:40 How to insert your talking points into the interview12:40 How to be genuine while communicating your talking points15:30 How to teach authenticity?18:00 The fear of public speaking21:00 Storytelling in the 2024 election24:00 The importance of knowing your audienceThis episode’s guest:• Michael Kingsley on LinkedInSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!236. From Whale Training to Press Releases with SeaWorld's Chuck Cureau
33:09||Ep. 236Chuck Cureau is a former marine mammal trainer and current director of PR at Sea World San Antonio and an in-game host for the San Antonio Spurs. He’s also a sought-after emcee in the San Antonio area and has worked as an actor, with roles in "Spy Kids 4: All the Time in the World" (2011) and "The Life of David Gale" (2003). Here, he shares his journey from the dolphin stadium to the PR office and gives tips on connecting with large audiences. Key Takeaways:- Chuck's journey from marine mammal trainer to the PR office- The art of speaking to large audiences- How to communicate an environmental messageEpisode Timeline:1:30 Tod recalls hanging with Chuck and some orcas on a recent trip to San Antonio4:45 How Chuck changed careers from a marine mammal trainer to a PR pro7:30 Chuck started in PR at the San Antonio Zoo9:45 Chuck’s early PR lessons11:15 SeaWorld's 60th-anniversary campaign15:30 Communicating SeaWorld's sustainability and rescue mission17:30 SeaWorld's rescue animals19:30 How to speak to large audiences24:00 Improvising in front of a large audience27:00 Chuck's favorite SeaWorld animal story29:30 PR is all about relationshipsThis episode’s guest:• Chuck Cureau's website • Chuck on Instagram and Facebook• SeaWorld San AntonioSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!