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PR 360

Getting a 360 View of the Tech PR Industry

Have you ever wondered what it takes to create a successful public relations campaign? Do you know what it takes to deal with a crisis? Do you find yourself looking online for the latest news on consumer technology? PR 3
Latest Episode9/23/2020

Getting a Better SEO Rank with INK from Aspen’s CEO Michael Umansky

Ep. 36
In This Episode…We talk about with Aspen’s CEO Michael Umansky about their new software INK and SEO. Companies and PR pros must understand and leverage the power of SEO in 2020. We talk about the constant changes, the future of SEO, and why you should not forget about the smart speakers. Show Notes●[00:45] Are you a coffee or tea drinker? ●[00:58] Do you have any preferences? ●[01:57] Tell our listeners a little about Aspen and INK? ●[03:57] Does this use AI or machine learning and is it similar to Yoast? ●[07:14] Could you use this in conjunction with Yoast SEO? ●[08:39] When creating this tool did you see PR pros having content figuring out great content for SEO?●[09:50] PR pros think about press release only for the press, what you’re saying it’s both for SEO and the media?●[10:44] What do you think PR pros are doing wrong in the SEO perspective?●[12:27] Do you think brands get it wrong because Google changes their SEO numerous times?●[13:52] Do you think the future of SEO is more content-focused?●[15:59] Could INK be used for the one-man content creation show?●[17:09] Do you think for SEO video will be a major factor?●[18:03] Do you think PR pros should be aware of smart speaker SEO?●[18:53] Do you see INK helping PR pros will smart speaker SEO in the future?●[20:11] Has SEO changed since the pandemic?●[21:38] Has other industries seen different irrelevancies when it comes to SEO?●[22:53] Since people are shopping online more, has there been a better understanding of the data?●[23:42] What was the most memorable or fun content that you wrote for INK?●[24:34] Final thoughts People and Companies, We Mentioned in the Show●Michael Unmansky was our guest today. Learn more about INK.●Affect and Effect blog postEpisode Length: 25:26Thanks so much for tuning in. Join us again next week for another episode!Download Options●Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!●If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
9/23/2020

Getting a Better SEO Rank with INK from Aspen’s CEO Michael Umansky

Ep. 36
In This Episode…We talk about with Aspen’s CEO Michael Umansky about their new software INK and SEO. Companies and PR pros must understand and leverage the power of SEO in 2020. We talk about the constant changes, the future of SEO, and why you should not forget about the smart speakers. Show Notes●[00:45] Are you a coffee or tea drinker? ●[00:58] Do you have any preferences? ●[01:57] Tell our listeners a little about Aspen and INK? ●[03:57] Does this use AI or machine learning and is it similar to Yoast? ●[07:14] Could you use this in conjunction with Yoast SEO? ●[08:39] When creating this tool did you see PR pros having content figuring out great content for SEO?●[09:50] PR pros think about press release only for the press, what you’re saying it’s both for SEO and the media?●[10:44] What do you think PR pros are doing wrong in the SEO perspective?●[12:27] Do you think brands get it wrong because Google changes their SEO numerous times?●[13:52] Do you think the future of SEO is more content-focused?●[15:59] Could INK be used for the one-man content creation show?●[17:09] Do you think for SEO video will be a major factor?●[18:03] Do you think PR pros should be aware of smart speaker SEO?●[18:53] Do you see INK helping PR pros will smart speaker SEO in the future?●[20:11] Has SEO changed since the pandemic?●[21:38] Has other industries seen different irrelevancies when it comes to SEO?●[22:53] Since people are shopping online more, has there been a better understanding of the data?●[23:42] What was the most memorable or fun content that you wrote for INK?●[24:34] Final thoughts People and Companies, We Mentioned in the Show●Michael Unmansky was our guest today. Learn more about INK.●Affect and Effect blog postEpisode Length: 25:26Thanks so much for tuning in. Join us again next week for another episode!Download Options●Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!●If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
9/16/2020

How to Craft the Right Messaging for Cybersecurity with Zadara’s Lauren Koszarek

Ep. 35
In This Episode…We talk with Zadara’s Vice President of Communications Lauren Koszarek about everything you need to know about cybersecurity. It’s a great episode giving PR pros tips and tricks to craft better messaging around these topics and how to better protect the company PR pros work for. Show Notes●[01:00] Are you a coffee or tea drinker?●[01:10] Any favorite ones (coffee)?●[01:25] What are your most interesting stories in the cybersecurity industry?●[02:54] You mentioned “black hats,” are there different kinds of “hats?”●[03:51] Where do you PR pros fall short when it comes to crafting messaging around cybersecurity?●[05:46] Are there ways PR pros can build that trust?●[07:06] Has crafting better messaging around cybersecurity is the cause of high profile data breaches?●[08:20] How can PR pros make a compelling story without being boring?●[09:40] How can PR pros make compelling stories with influencers in the cybersecurity industry?●[10:27] Is it different working with hackers as influencers than any other industry?●[11:17] Do you have tips for PR pros to write a better crisis plan for cybersecurity?●[14:10] How can brands educate their customers better about how they are protecting their data?●[15:29] How can small e-commerce sites message to their customers on how they are protecting customer’s data?●[16:58] How do PR pros educate their employees about cybersecurity?●[18:26] For PR teams what are some best practices to better protect social media accounts?●[19:41] Who is your favorite tech inventor/hacker? ●[20:19] Final thoughts? People and Companies, We Mentioned in the Show●Lauren Koszarek was our guest today. Learn more about Zadara.Episode Length: 22:19Thanks so much for tuning in. Join us again next week for another episode!Download Options●Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!●If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
9/9/2020

Understanding and Using Big Data to Craft Better Stories with Global Results Communication’s Casey Bush

Ep. 34
In This Episode…We talk with Global Results Communications’ Casey Bush about big data. We discuss how big data has changed the PR industry, how PR pros can better use it, and why it’s important to have a human touch as well. Show Notes●[00:39] Are you a coffee or tea drinker?●[01:13] How has big data changed PR and marketing?●[03:58] Has there been better data for PR and marketing pros to using?●[05:47] Big data has become more complex since 2019?●[07:18] Has the pandemic made PR pros better at understanding big data?●[10:56] Has machine learning or AI helped with deciphering big data?●[13:25] Should new and veteran PR pros learn skills to better understand big data?●[14:42] PR pros should have a vision and niche themselves to understand big data?●[15:26] Making a compelling story about the data will help get the message across to bosses?●[16:09] How can PR pros craft a story or message to get customers going to the physical location?●[18:24] Is it also using Google My Business as well?●[20:03] Could new shopping trends as curbside pickup integrate with big data?●[20:56] Where is big data going to lead PR and marketing in the future?●[22:39] Will big data play a bigger role in helping PR pros craft better messages? ●[23:48] If you could create any tools for PR pros to understand big data better, how would you build it? People and Companies, We Mentioned in the Show●Casey Bush was our guest today. Learn more about Global Results Communications.Episode Length: 25:06Thanks so much for tuning in. Join us again next week for another episode!Download Options●Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!●If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
9/2/2020

Freelancing is the Future with Toptal’s Simon Sproule

Ep. 33
In This Episode…We talk with Toptal’s Simon Sproule about the freelancing industry. We discuss the future of the freelancing industry, how the pandemic has changed work, if people should go into freelancing, and more! Show Notes●[00:40] Are you a coffee or tea drinker? ●[01:09] Can you explain Toptal to our audience?●[02:09] How do change people’s mindset about freelancing sites? ●[03:17] Is your key difference is getting the top talent and trials? ●[04:03] What is the best communication initiative that has worked for Toptal?●[06:02] Have you seen a big uptick in businesses searching for freelance remote workers?●[06:49] What outreach initiative has worked for Toptal?●[07:54] Do you think the freelancing industry has grown stronger since the pandemic?●[08:58] How have you seen the top freelance message themselves?●[09:58] Is it a good time for people to go into freelancing?●[11:04] What communications strategies do you use to communicate to shareholders?●[13:07] What do you think are some hurdles for freelancers?●[14:40] If you could freelance for anyone in history, who would it be? ●[15:13] Final thoughts People and Companies, We Mentioned in the Show●Simon was our guest today. Learn more about Toptal.Episode Length: 16:30Thanks so much for tuning in. Join us again next week for another episode!Download Options●Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!●If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
8/26/2020

The Changing Media Newsroom with Global Results Communications’ Anne Milo Shanahan

Ep. 32
In This Episode…We talk with our very own Anne Milo Shanahan about how the newsroom is changing. We also talk about journalism, the shrinking newsroom, and the best ways to reach journalists. Show Notes●[00:43] Are you a coffee or tea drinker? ●[02:08] What does the journalism industry look like in 2020?●[03:23] Could the shrinking newsroom be attributed to the public distrust towards journalists?●[06:36] Has independent journalists also helped with the shrinking of the newsroom? ●[08:00] What are some of the best practices for media outreach?●[11:06] What’s the best way of emailing journalists?●[12:20] Is it good practice to read journalist stories?●[13:13] Should you use email templates?●[14:22] What are some good tips for pitching to the media?●[15:24] Do you recommend tools on monitoring the media hits?●[16:14] How do you maximize the media exposure once you get the media hit?●[17:19] What are some extra steps to make the media hits count?●[19:17] How do you further cultivate that media relationship?●[21:26] Has media outreach expand to YouTubers, Podcasters, and Bloggers?●[22:33] How has it affect PR pros finding the small or more niche media outlets?●[24:12] Should PR pros become journalists?●[26:08] Do you think PR pros will be creating their newsrooms?●[27:42] What would be your dream client? ●[28:54] Final thoughts People and Companies, We Mentioned in the Show●Anne Milo Shanahan was our guest today. Learn more about Global Results Communications.Episode Length: 31:19Thanks so much for tuning in. Join us again next week for another episode!Download Options●Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!●If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
8/19/2020

The Changing of Lifestyle with Purple Orange Brand Communication’s Chris Dickey

Ep. 31
In This Episode…We talk with Purple Orange Brand Communication’s Chris Dickey. We discuss how the lifestyle brands pivot and how they kept their brands relevant through the pandemic. How lifestyles are using live streaming and how a hybrid live streaming and in real life strategy will help propel lifestyle brands forward.Show Notes●[00:39] Are you a coffee or tea drinker?●[01:22] How did the lifestyle brands pivot their message this year?●[03:42] Did you pivot to the message more about staying healthy during the pandemic?●[06:42] Was the messaging more around the community?●[11:20] What were some of the biggest hurdles for you in 2020?●[14:15] Did you utilize various live streaming services?●[17:09] What are some of your goals for your clients reopening?●[18:23] How has the PR lifestyle agencies changed in 2020?●[19:02] Empathic marketing is going to be a new trend in 2020?●[20:33] Do you think more brands will use live streaming more?●[21:25] Do you think lifestyle brands will have a stronger message after recent events?●[22:37] Do you think 2020 will be a case study on how to be flexible as a PR pro?●[23:07] What is your hope for the PR industry in 2021?●[24:06] Final thoughtsPeople Companies, We Mentioned in the Show●Chris Dickey was our guest today. Learn more about Purple Orange Brand Communications.Episode Length: 25:20Thanks so much for tuning in. Join us again next week for another episode!Download Options●Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!●If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
8/12/2020

How Everything has Changed with Topgolf’s Kara Barry

Ep. 30
In This Episode…We talk with Kara Barry, she is the Head of Communications at Topgolf. We discuss how to be flexible, why everything has changed, how to keep your business in the customer’s mind without being selly, and favorite golf courses!Show Notes●[00:46] Are you a coffee or tea drinker?●[01:10] How has worked in pizza delivery and fast food brands helped you in your position today?●[02:09] Has external and internal communications been blurred over the years?●[02:02] Should PR pro write internal comms like external comms?●[03:02] How has company reputation changed in 2020?●[03:38] Are some practical ways PR pros can build or maintain that trust?●[05:15] Should companies start caring about shifts in society?●[06:45] How have recent events changed the golfing industry?●[08:19] During the pandemic how did you keep your brand in the customer’s mind?●[10:57] Did you see benefits to changing your messaging to be more educational?●[13:03] Were you surprised by the sudden uptick in downloads of your game?●[14:32] Did most of your communication strategy revolve around the game Topgolf created?●[17:18] Did you utilize other live streaming sites?●[19:57] How has the future of communications strategy changed in 2020?●[21:14] Fun question: If you could golf anywhere in the world, where would it be?●[21:56] Final thoughtsPeople and Companies, We Mentioned in the Show●Kara Barry was our guest today. Learn more about TopGolf.Episode Length: 23:17Thanks so much for tuning in. Join us again next week for another episode!Download Options●Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!●If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!