Music Business Podcast


Winning the Content Game with Mass Appeal Director of Video, Harrison Corwin

Season 1, Ep. 5

In this episode we're super excited to have our guest Harrison Corwin on the show. Harrison is the Director of Video at Mass Appeal. Mass Appeal, originally founded by rap legend Nas, is a thriving media company and independent record label. In this episode we discuss:

  • The convergence between record labels and media companies. We see No Jumper releasing records, it’s just a matter of time before it’s LL. Def Jam poached Complex’s Chief Content Officer (Complex Noah Callahan Bever). Does he see building up owned media properties and channels becoming the norm for record labels?
  • What artists does he think have the best social content? Does he feel artists need to invest more in their own video content?
  • How does he see video content evolving as audio continues to grow?
  • And more...

As always, let us know what you think on Instagram @samhysell and @jordanchude

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