Music Business Podcast


The Marketing Strategies Behind Travis Scott, Future, Mariah Carey and more with Lisa Kasha, VP of Integrated Marketing at Epic Records

Season 1, Ep. 49

In this episode of the podcast, we sit down with Lisa Kasha Vice President of Integrated Marketing and Digital at Epic Records. Lisa is a savvy, accomplished digital marketing executive with extensive experience overseeing digital project management, partner development, account management, and marketing management at Epic Records. Lisa lead digital for Travis Scott’s album ASTROWORLD which was the 2nd highest debut album in 2018 on the Billboard 200 chart. She has also worked on campaigns for notable artists including Michael Jackson, Mariah Carey, Camila Cabello, Sara Bareilles, Meghan Trainor, Fifth Harmony, Zara Larsson, and more


In this episode we discuss…

  • Creating an engaged fan base 
  • Different approaches to creating rollout campaigns 
  • Leveraging emerging platforms like TikTok to bring attention to catalog
  • How to stand out as an intern to a music executive  

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