Music Business Podcast

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Leading Marketing Strategies for Steve Aoki, Sofi Tukker, Black Coffee and more with Ultra Records Marketing Director Bina Fronda

Season 1, Ep. 72

Today on the Music Business Podcast, we invite the Marketing Director for Ultra Records Bina Fronda. She is responsible for overseeing marketing strategies and partnerships for Ultra Music artists including Steve Aoki, Kygo, Sofi Tukker, MK, Deorro, Benny Benassi, The Magician and more.


In this episode Bina speaks to how the marketing and the digital landscape continues to evolve and where you should put your focus for the artists you’re working with. Bina also speaks to the decisions and mentality that lead her to becoming the director of marketing at the world's largest EDM label. 


As always, feel free to leave a comment or a review on what you thought about the episode on Apple Podcasts or on the Music Business Podcast instagram @musicbusinesspodcast. We’re also very excited to connect with our community on Patreon, MusicBusinessPodcast.com/Community. We look forward to you joining our community!

More Episodes

11/19/2020

The Future of Livestreaming with John Petrocelli CEO of Bulldog

Season 1, Ep. 88
On this weeks episode we have on John PetrocelliCEO of Bulldog. After graduating from the University of Massachusetts Amherst as a Business Administrations major, John landed a job working for Prince. There, he helped the pop legend launch the first artist-owned digital music store as well as a direct-to-fan ticketing platform.While on tour, John would watch Prince do a 2 to 3 hour show, then host a post-show where he would perform for another 3 to 4 hours. John wanted some way to share these incredible experiences with his friends, which led him to his live streaming pursuits.He went on to work for Incited Media which was bought out by AEG. John became the head of AEG’s live streaming department and struck up a working relationship with YouTube to deliver live streams for big music events like Bonnarroo and Coachella.With years of industry experience under his belt, John started his own live streaming company called Bulldog DM. Since then, Bulldog's has become one of the world’s most prolific and experienced streaming companies, providing streaming services to major brands, artists, and sports leagues.As always, feel free to leave a comment or a review on what you thought about the episode on Apple Podcasts or on the Music Business Podcast instagram@musicbusinesspodcast. We’re also very excited to connect with our community on Patreon,MusicBusinessPodcast.com/Community. We look forward to you joining our community!