Music Business Podcast

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It’sTheReal on Building Their Music and Entertainment Brand

Season 1, Ep. 17

This week we are honored to have legendary brothers and duo Jeff and Eric Rosenthal aka It’sTheReal. The two brothers got their start in the music industry with Hip-Hop sketch videos. In 2015 the brothers started their podcast A Waste of Time with ItsTheReal, guests have included the late Mac Miller, Cardi B, Lil Uzi Vert, Wiz Khalifa, Joe Buden and more veterans in the music industry.


In this episode we discuss


  • How they got their start in the music and entertainment industry.
  • Their journey on building an audience online through content, what their advice for those looking to do so as well.
  • Their experience working with and finding the right agent, manager, and podcast network.
  • Funny stories from having guests podcast with them in their apartment in the upper west side.
  • Selling mugs and more


As always never hesitate to leave a review or reach out to @musicbusinesspodcast Instagram with any feedback or ideas. Thank you for listening!

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