Music Business Podcast


How to Get Press & When to Hire a Publicist with Nina Lee from Shore Fire Media PR

Season 1, Ep. 33

In this episode, we sit down with publicist Nina Lee from Shore Fire Media. Nina Lee has more than eight years of experience in the entertainment PR industry. Before Shore Fire, she worked for Press Here Publicity and graduated from New York University's College of the Arts & Science with a double major in Journalism and Linguistics. She’s been a part of crafting press campaigns for artists including, Soulection, Maxwell, Berhana, Masego, and more.

In this episode we discuss…

  • When should artists entertain the idea of bringing on a publicist
  • How Nina goes about creating and pitching narratives for press
  • What are Nina’s standards for what makes a successful press campaign? 
  • How can early-stage artists go about securing press without professional publicists?  

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