Music Business Podcast


How to Get Press & When to Hire a Publicist with Nina Lee from Shore Fire Media PR

Season 1, Ep. 33

In this episode, we sit down with publicist Nina Lee from Shore Fire Media. Nina Lee has more than eight years of experience in the entertainment PR industry. Before Shore Fire, she worked for Press Here Publicity and graduated from New York University's College of the Arts & Science with a double major in Journalism and Linguistics. She’s been a part of crafting press campaigns for artists including, Soulection, Maxwell, Berhana, Masego, and more.

In this episode we discuss…

  • When should artists entertain the idea of bringing on a publicist
  • How Nina goes about creating and pitching narratives for press
  • What are Nina’s standards for what makes a successful press campaign? 
  • How can early-stage artists go about securing press without professional publicists?  

As always never hesitate to leave a review or reach out to @musicbusinesspodcast Instagram with any feedback or ideas. Thank you for listening!

More Episodes


Using the Blog Era to Win in 2021 with Co-Founder of Closed Sessions Alexander Fruchter

Season 1, Ep. 124
On this episode of the Music Business Podcast, we invite Alexander Fruchter aka DJ RTC. Born and raised in Chicago's Hyde Park neighborhood, he has been a mainstay in Chicago’s Hip Hop community as a DJ, journalist, and label owner for close to 20 years. Fruchter is the founder of the significant underground Hip Hop blog rubyhornet, an accomplished DJ, and an Associate Professor of Instruction at Columbia College Chicago. Fruchter is the founder of the indie Hip Hop label, Closed Sessions, and was recognized by the Chicago Tribune as a “Chicagoan of the Year” in 2016. He is a graduate of Indiana University, and currently lives in Humboldt Park. His most recent writing can be found at LL Cool’s Rock The Bells.Today, we talk about founding Closed Sessions and writing for rubyhornet in the height of the blog era, what today's music industry can learn from it when it comes to community building, branding, and more. This is a fun, informative episode and a moment nostalgia for anyone that was a part of the blogging community in the early 2010s. Even if you weren't, you'll get an idea of what it brought to today's industry by the episode's conclusion.Leave a review and join us in our discord via our Patreon at to discuss the episode with Sam, Jordan, and the Music Business Podcast community. Follow us on IG at @musicbusinesspodcast for additional content and clips from this episode and past episodes.