Music Business Podcast


Building a Digital First Record Label with Chillhop Founder Bas Van Leeuwen

Season 1, Ep. 54

In this episode of the podcast we sit down with Bas van Leeuwen Founder CEO at Chillhop Music, the leading platform and label in lofi hip hop and jazzy hip hop. Bas started this endeavor with a blog that quickly turned into a thriving Youtube and Playlist curation channels. While doing so Bas created close ties with artists in the scene and eventually decided to build out a record label.

In this episode we discuss…

  • What were the key elements of growing a Youtube and playlist curation channels
  • The advantage of owning distribution channels as a label
  • What community driven strategies labels and artists can tap into
  • The nuances of turning playlist listeners into fans

As always never hesitate to leave a review or reach out to @musicbusinesspodcast Instagram with any feedback or ideas.

More Episodes


The Future of Livestreaming with John Petrocelli CEO of Bulldog

Season 1, Ep. 88
On this weeks episode we have on John PetrocelliCEO of Bulldog. After graduating from the University of Massachusetts Amherst as a Business Administrations major, John landed a job working for Prince. There, he helped the pop legend launch the first artist-owned digital music store as well as a direct-to-fan ticketing platform.While on tour, John would watch Prince do a 2 to 3 hour show, then host a post-show where he would perform for another 3 to 4 hours. John wanted some way to share these incredible experiences with his friends, which led him to his live streaming pursuits.He went on to work for Incited Media which was bought out by AEG. John became the head of AEG’s live streaming department and struck up a working relationship with YouTube to deliver live streams for big music events like Bonnarroo and Coachella.With years of industry experience under his belt, John started his own live streaming company called Bulldog DM. Since then, Bulldog's has become one of the world’s most prolific and experienced streaming companies, providing streaming services to major brands, artists, and sports leagues.As always, feel free to leave a comment or a review on what you thought about the episode on Apple Podcasts or on the Music Business Podcast instagram@musicbusinesspodcast. We’re also very excited to connect with our community on Patreon, We look forward to you joining our community!