Marketing Residency with Jan Rossi

Talking today about having that Spring hopefulness in your feed with your messaging and graphics. Check on your neighbors and comment on their fun activities. This helps you get local eyeballs on your business too - but only if you are not spammy. Contribute a good, well thought-out comment. Listen in ! More from Jan Rossi soon.Also, now that Google Podcasts is dead, what podcast app are you using? I would love to know - add your recommendation in the comments. Thanks! Jan

The amount of FB scams through Direct Messaging (DM) on Facebook is increasing. Just Report and Delete them. Do not panic. Do not waste time emailing Facebook. Do not take down anything on your page. Just clear out these timewasters. Having a Social Media Manager helps protect you from these obnoxious activities. Warning! You are in Violation! Forgettaboutit! Listen in to Jan Rossi. Have you found anew podcast app to listen to these sessions? I am finally aligning with a new app. So osorry to see Google Podcasts go away. Oh well - onward!

Be careful of vendors that want to work with you that know nothing of their medium. This recently happened to one of my clients. The franchise owner was pushing a company that had no experience in their field - it was obvious. So now their credibility with us has gone down. We avoided aligning ourselves with someone who was going to most likely farm out our work to foreign entities all while telling us they were doing the work. Nope! Check out these businesses. Poor writing, typos, wandering subject matter - these are the signs. Stay away! More marketing tips from Jan Rossi again soon. Happy New Year! Hope it's the best for your company.

This is a great tip to help our retail area maintain great flow and assistance to customers if your employees are busy with others or as a quick point of purchase option. Move things around in your store. Help your customers by curating small bins with "Store Favorites under $20" or "Great finds from $21 - $35" - great a gift for your favorite neighbor with a pet! People have limited time .Help them find something fast.Listen in to Jan Rossi of Marketing Residency. More tips to come!

Without the online customer service assistance using Google Ads is more difficult than you think. They shut you down for no reason. It's like "if you can survive all our shenanigans for blocking your ad run, I guess we'll let you run some ads" - well, that's what runs through my head. Have Advil and loads of patience handy. Don't be discouraged though, Google Ads and Facebook, Instagram ads are great for your business. Just watch the budgets and if things are not running well, turn it off and start over! Good luck - but don't be scared to use these great marketing tools. The link goes to my ACAST channel as my website is temporarily down for some big changes. Keep moving forward marketers - try new things!

I'm back! Hello again! New things instore for this Marketing Residency Podcast. I will be linking directly to the podcast on Acast. https://shows.acast.com/marketing-residency-with-jan-rossi especially with Google Podcasts shutting down in 2024. Fall thoughts, a focus on one of my clients who just came back from a trade show and tons of new items are heading to the store! Lots of new inventory. I will be busy!Thanks for continuing to follow.More again soon! - Jan