Marketing Residency with Jan Rossi

  • 745. Comply with New Local Search Rules

    05:25||Season 13, Ep. 745
  • 744. Keep Brand Chatter Quiet During Disasters

    06:33||Season 13, Ep. 744
    When big emergencies happen like hurricanes and tornadoes in your area it's best to be quiet about your brand and industry postings. Be more community focused and help people locate Red Cross Shelters or stations where food and water is being distributed. Use your social media feed to assist in recovery and not blather on about how great your business is doing. Be sensitive to other people's situations. Listen in. I share my FEMA experience from 1997. It's not a bed of roses - lots of anxiety during disasters. Please be mindful on your Social Media Channels. More over the weekend. - Jan
  • 743. Hashtags On the Way Out - SEO - Fall Tips

    07:54||Season 13, Ep. 743
    Hi everyone - Jan here with some insight into the use (or limited use) of hashtags on different platforms, some Search Engine Optimization reminders and a bit of general chatter about folding in great Fall words to help describe your goods and services. Don't be plastic! Add some character into those posts. Get people to like you - then they will do business with you. Having a boring, flat approach is terrible. Spice it up. It's Fall Y'all <----- no don't use that please!! lol More again next week!
  • 742. Ban Scammers Words on Facebook Backend

    04:52||Season 12, Ep. 742
    [ Absolutely n o "AI" was used in any portion of this podcast and show notes. This is all my information based on my usage of Facebook Social Media. I am sharing my own knowledge with you and non of this information was generated with any fake AI tools. Acast has a strict policy and so do I. If I use it I would announce it. Jan]Banning the scammers words cuts down on your work as social media manager! Here are the words I am banning from the comments area:warningviolationsuspensionattentionsuspendeddeletedadminpermanent!! and the triangle warning emojiAlso consider banning these countries from having access to your page: Pakistan, India, Russia, Nigeria & ChinaGO TO Settings and Privacy --> Followers and public comment.If you get lost in the backend of Facebook (lol of course) search on "Page Moderation"Listen in ♫ to Jan Rossi of Marketing Residency for more great social media tips and insight. Subscribe and don't miss a podcast - they are short and actionable.
  • 741. Use Automation in FB Messenger

    05:01||Season 12, Ep. 741
    Using an automated response system in Facebook is a smart move! Listen in ♫ to Jan Rossi of Marketing Residency.
  • 375. Has your Location Pin Moved on Google? Check It!

    03:19||Season 14, Ep. 375
    Watch out for bad marketers moving competitors location pins on Google. Listen in to Jan Rossi and fight back! You will lose your rankings if you are not paying attention. Push back on Google to correct this growing problem and protect your business and clients. Good luck. Be aware! :-)
  • 740. FB Scams are Growing

    06:30||Season 12, Ep. 740
    Listen in! Good tips to keep you and your business safe. Do not click on any link you are looking at - if you give up your name and password - it's game over! Be careful out there. (NYPD Blue reference - yes, I am old! lol) More later!
  • 739. Podcasts, AI, Alt-Tags and More

    06:57||Season 12, Ep. 739
    Lots of gems in this podcast. Listen in! Implement something today. Remember to make BING map profiles for all your accounts too! They are no longer pulling from YELP. You must make an Apple Map area. Your competitors might not do this just leaning on the Google Maps. Not you! You listen to Marketing Residency with Jan Rossi and you are getting them way more exposure! Nice job! More soon from Jan Rossi.Music credit from FreeSound.org website:Election Time, Funky Brass Instrumentals for Podcasts and Quiz Games - by Kjartan Abel.Visit https://kjartan-abel.com/library to find free music for your next project.This work is licensed under the following: CC BY-SA 4.0 Attribution-ShareAlike 4.0 International.
  • 738. Shift into Spring Marketing

    06:29||Season 12, Ep. 738
    Talking today about having that Spring hopefulness in your feed with your messaging and graphics. Check on your neighbors and comment on their fun activities. This helps you get local eyeballs on your business too - but only if you are not spammy. Contribute a good, well thought-out comment. Listen in ! More from Jan Rossi soon.Also, now that Google Podcasts is dead, what podcast app are you using? I would love to know - add your recommendation in the comments. Thanks! Jan
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