The John Morris Show
JMS460: When in doubt, go to the source
Continuing from the last episode... we're going to craft a truly irresistible offer. The point is to make both the solution AND the offer superior so it's a clear, obvious, "no-brainer" why a potential client should choose our service over everyone else who does the exact same thing. Do THAT and marketing and sales become almost obsolete -- or at the very least... a helluva lot easier.
Beginner's Guide to Freelance Course: https://myjohn.us/bgtf
JMS463: Silly Johnny, this shish don't matta!
Referrals, word of mouth, repeat clients... these are the secretst o success in any service business. Service business that don't generate them lose. The ones who do... win. It's really that simple. Luckily, I've picked up a number of universal tricks that can be applied to any service to create a "wow" generating delivery. The kind of delivery that creates word of mouth and referrals and repeat clients. Learn 'em, implement... and watch your freelance business grow.Learn more about the Skillshare offer here: https://myjohn.us/skillshareShow notes: https://johnmorrisonline.com/7-ways-to-drastically-improve-the-service-delivery-in-your-freelance-business/
JMS462: Men trust their ears less than their eyes
You've made the sale! Created your irresistible offer, nailed down a contract, got a deposit... now, it's time to WOW your client so they hire you again and again... and spread positive word of mouth... bringing you even more future clients. The most important part? A good argument to be made that it's the first impression you make right after they hire you.That's where onboarding comes in. Here's 7 things to include in your onboarding sequence to make a good first impression.Beginner's Guide to Freelance Course: https://myjohn.us/bgtfShow notes: https://johnmorrisonline.com/7-things-to-include-in-your-client-onboarding-experience-to-make-a-great-first-impression/
JMS461: Little things make big things happen
We crafted an irresistible offer. We made clients what to hire us. Now, we need to smoothly transition them from "ready to hire" to signed contract and deposit. Lock it in, essentially. Here's the tricks I've learned the last two decades to do that.Beginner's Guide to Freelance: https://myjohn.us/bgtfShow notes: https://johnmorrisonline.com/freelance-contracts-payment-terms-request-forms-and-all-the-details-of-getting-paid-and-not-screwed-over/