Garlic Marketing Show

Are you struggling to assemble the perfect marketing team for your company? Look no further, as you won't want to miss the Garlic Marketing Show's interview with Noel Andrews, CEO and Owner of JobRack, the best remote talent from Eastern Europe.As an expert in connecting businesses with remote workers, Noel shares invaluable insights on how to build the perfect marketing team. He emphasizes the biggest mistake companies make when hiring remote workers and provides a solution: slowing down the hiring process and creating a role scorecard. By outlining specific metrics and KPIs, companies can ensure they find the right candidate who can execute strategies effectively. Whether you're struggling to find the right marketing talent or looking to optimize your hiring process, this episode is a must-watch for any company seeking to assemble its dream marketing team. What You’ll Learn:The Right Way to Hire Marketing VAs and Remote Workers: Key TipsAvoid the Biggest Mistake in Hiring a Remote Working Team: Expert AdviceSlowing Down to Speed Up Maximizing Productivity in Marketing TeamsProven methods for leveraging scorecards to enhance your team's performanceKey considerations and tips for hiring your first marketing team membersDiscover the Best Locations to Hire Remote Marketing WorkersWhy You Should Rethink Hiring VAs and Remote Workers: Better AlternativesHarnessing the impact of small gestures and details in your marketing team dynamics Optimizing team communication with a simple and effective birthday toolSurprising Flaws in EOS and Level 10 Meetings: Critical AnalysisStrategies for keeping your team updated and informed about your activitiesThe Impact of AI and ChatGPT on Hiring Processes: Insights and ImplicationsInsider insights into the process of discovering and adopting ChatGPT for business needsHow to create the best Marketing and Sales on ChatGPTHow to create the best possible job listingThe skill sets of the best marketing managersConnect with Noel Andrews:WebsiteLinkedinEmail Address: noel@job.euResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel

Are you interested in scaling up your business using paid advertising?Luke Charlton, the founder of LukeCharlton.com, is an expert in crafting successful offers and scaling ad campaigns. Luke shares valuable insights and strategies that can help high-ticket service professionals take their businesses to new heights. With fascinating anecdotes about his own journey in the industry, Luke's enthusiasm and knowledge shine through in this engaging and informative podcast. Whether you're just starting out or looking to take your business to the next level, the Garlic Marketing Show with Luke Charlton is sure to inspire and inform.Get ready to learn how to build compelling offers, craft effective messaging, and scale your ad campaigns like a pro!What You’ll Learn:Scaling Ad Campaigns: Insights from Paid TrafficThe Power of Copywriting: Why it's the Most Important Marketing SkillCrafting Effective Offers: A 7-Step Framework for Success"How to Craft Effective MessagingScaling High-Ticket ServicesHow Changing One Sentence From the Offer Can Impact Your Revenue.Understanding Your Market: Key to Crafting Successful OffersThe Unique Mechanism: Approach to Standing Out in a Crowded MarketHow Message Differs From FunnelWhy Luke doesn’t care about, “What’s working right now”Connect with Luke Charlton:WebsiteLinkedinFree Ad Scaling Game PlanPodcastResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel

Do you run a digital marketing or creative agency, but find yourself struggling with profitability? It's a common issue, but there's a solution!Marcel Petipa, CEO and Co-Founder of Parakeeto, specializes in helping agencies like yours measure and optimize profitability, leading to better work, culture, and investments.Imagine growing your agency by 56% in just one year and tripling your profitability in 18 months! Don't let financial constraints hold you back from aligning with your agency's values and making meaningful choices. Get ready to unlock the potential for growth and success!What You’ll Learn:Data Analysis: The Key to Increased Profitability and Less Overtime for Teams.How Marcel Helped a Client Triple Their Profits in Just 18 Months!Clarity on Timeline Estimates and Financial Accrual: TheKeys to Measuring Profitability.Metrics and KPIs: Are You Measuring the Right Things?The Most Important Metric for Business Profitability: Is Yours Above 50%?Delivery Costs, AGI, Billable Rate, and Utilization: TheFour Numbers to Unlock Profitability.Unlock Profitability with 20% of the Work: Here's How.Growing Your Business: Understanding Production Costs and Selecting Profitable Clients.Is Your Agency Considered Healthy? Profit MarginsShould Be Above 50% Delivery and 30% Overhead.Marketing and Profitability: Identify the Metrics That Need Improvement.The 3-Step Process to Help Agencies Reach Their Goals.Agency Profitability Toolkit: The Ultimate Resource for Understanding the Process.Connect with Marcel Pepitas:LinkedinPodcastWebsiteResources:Connect with IanDiscover where to use your customer stories now!Download the Client JourneySupercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel

On this episode of the Garlic Marketing Show, Michael Rosbrook, a direct response marketing expert, shares his insights on successful marketing strategies in this YouTube video. Michael emphasizes the importance of optimizing a Google Business Profile, as well as direct mail based on the IRS's PTIN database every month and the importance of teams answering the phone quickly and following up consistently. He grew his successful, multi-million dollar tax resolution practice by constantly marketing through Facebook and YouTube ads, direct mail, and content marketing. Michael's strategy to acquire new clients was to go negative in spending if necessary, as long as he knew the lifetime value of each client and their ascension ladder. Discover the importance of having an understanding of cost per lead, cost per acquisition, and lifetime value, never taking your foot off the gas pedal, utilizing direct mail (3 times), optimizing referral sources, and learning the business of tax resolution.What You’ll Learn:Consistent Marketing Secrets for a Multi-Million Dollar Tax Resolution PracticeDirect Response Expert Reveals Power of Personality in MarketingUnlock Marketing Success with Proven Google Profile & Direct Mail TipsMaximizing Lifetime Value: Proven Strategies for Client AcquisitionMarketing Mastery: Key Learnings on Cost per Lead, Acquisition, and Lifetime ValueConnect with Michael:YouTubeLinkedInRoz StrategiesTax Resolution Success SummitResources:Connect with IanDiscover where to use your customer stories now!Download the Client JourneySupercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel

If you're looking to gain valuable insights into successful marketing strategies for financial institutions, you won't want to miss the Garlic Marketing Show's interview with Mark Arnold, the president of On the Mark Strategies! As an accomplished branding expert and VP of Marketing, Mark has worked with multiple credit unions and banks to help them grow and succeed through strategic planning, storytelling, and video case stories. He has achieved notable successes, including an 80% increase in NPS for one bank and helping a credit union win Marketer of the Year. Mark discusses the latest trends, branding insights, and effective training methods for staff, providing a wealth of valuable information for anyone in the industry. So tune in to gain insights from Mark Arnold and elevate your marketing game!What You’ll Learn:Boost Landing Page Conversion Rates by 80%Tips for Generational Marketing to Target Age GroupsOne Bank’s 80% Increase in NPS Key Trends & Strategies for Financial MarketingMark Arnold's Journey: Coordinator to VP in Financial MarketingStrategic Planning & Video Case Stories for Successful MarketingFour-Step Process to Successful Branding for Financial InstitutionsHow to Improve NPS Scores & Customer ExperienceConnect with Mark:WebsiteLinkedinResources:Connect with IanDiscover where to use your customer stories now!Download the Client JourneySupercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel

Rebranding can open up a world of opportunity for your business, but there’s a lot behind it. It’s not just changing up the logo, your branding, or refreshing your name. For a truly successful rebrand, you need to figure out the right time for your company and the process behind it.That’s why we invited Jim Heininger, from Rebranding Experts, to explain the benefits behind rebranding, and how to do it properly. Jim also talks about how one company increased contact with prospects by 200% and increased their cross-selling opportunities through their rebrand.What You’ll Learn:The Biggest Mistakes in RebrandingRebranding a Talent Management Company Resulting in Increased Contact with Prospects by 200%The Aspirational Mindshift to Creating a Power RebrandWhen to Rebrand Your CompanyThe Reasons for a Rebrand VS RefreshThe Ultimate Process for RebrandingConnect with Jim:Rebranding ExpertsLinkedInResources:Connect with IanDiscover where to use your customer stories now!Download the Client JourneySupercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel

Through the rise and success of TikTok marketing, it leaves everybody wondering what the next big opportunity will be to scale their brand. Shockingly, the opportunity is already here and it is one we’re all familiar with: YouTube. With YouTube Shorts entering the scene, as well as various other trends, YouTube’s growth is exploding. Join Ian Garlic on this episode of the Garlic Marketing Show as he discusses the current 6 YouTube trends that will benefit you and your business going into 2023.What You’ll Learn:6 of the Current Marketing Trends That Will Benefit YouThe Explosive Growth of YouTubeThe #1 YouTube Trend in 2023 The Powerful Combination with YouTube AdsYouTube’s Biggest Two-Fold Opportunity: YouTube ShortsHow to Improve Your Google Ranking with ShortsGoogle’s Huge Change That Affects MarketingThe Best Videos for YouTube’s Algorithm Build A Successful YouTube Channel Using TelevisionWhy 1 Million Subscribers Isn’t Always Great Zigging When They Zag: Paying Attention to Trends Resources:Connect with IanDiscover where to use your customer stories now!Download the Client JourneyFREE Fish in the Barrel SeriesSupercharge your marketing and grow your business with video case stories today!Subscribe to the YouTube Channel

Project management is essential to marketers because it enables them to manage their time and resources more efficiently. You'll be able to better manage projects by setting realistic deadlines, keeping track of all tasks and deliverables, and evaluating the results of your work so you can determine what went well and what needs improvement. On this week’s episode of the Garlic Marketing Show, we’re joined by Gray Mackenzie, Co-Founder of ZenPilot in discussing the importance of project management tools in the agency space.What You’ll Learn:WHY IS PROJECT MANAGEMENT SO IMPORTANT?SHOULD YOU CHARGE MORE FOR YOUR SERVICES?HOW TO MEASURE ROI FOR AN AGENCYTHE HARD DECISIONS MADE BY MARKETING MANAGERSTHE ULTIMATE GOAL OF PROJECT MANAGEMENTConnect with Gray:LinkedInZenPilotResources:Connect with IanDiscover where to use your customer stories now!Download the Client JourneySupercharge your marketing and grow your business with video case stories today!Subscribe to the YouTube Channel

When dealing with marketing projects, you need to start with a plan and then work backwards from there. If you don’t have any money coming in, it may be difficult for you to budget effectively. Don’t want to end up with endless problems with your marketing campaign?Then stay tuned on this very special episode of the Garlic Marketing Show.We’re joined by Nikole MacKenzie, CEO and Founder of Momentum Accounting, in revealing the ultimate secret of running successful marketing campaigns without breaking the bank.What You’ll Learn:CAN SUCCESSFUL MARKETING PROJECTS BE BUDGET-FRIENDLY?HOW MUCH SHOULD YOU SPEND ON A MARKETING PROJECTHOW TO MAXIMIZE YOUR MARKETING BUDGETTHE PROFITABILITY OF MARKETING PROJECTSTHE AVERAGE COST OF MARKETING PROJECTSConnect with Nikole:LinkedInMomentum AccountingTwitterResources:Connect with IanDiscover where to use your customer stories now!Download the Client JourneySupercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel