Garlic Marketing Show

Do you run a digital marketing or creative agency, but find yourself struggling with profitability? It's a common issue, but there's a solution!Marcel Petipa, CEO and Co-Founder of Parakeeto, specializes in helping agencies like yours measure and optimize profitability, leading to better work, culture, and investments.Imagine growing your agency by 56% in just one year and tripling your profitability in 18 months! Don't let financial constraints hold you back from aligning with your agency's values and making meaningful choices. Get ready to unlock the potential for growth and success!What You’ll Learn:Data Analysis: The Key to Increased Profitability and Less Overtime for Teams.How Marcel Helped a Client Triple Their Profits in Just 18 Months!Clarity on Timeline Estimates and Financial Accrual: TheKeys to Measuring Profitability.Metrics and KPIs: Are You Measuring the Right Things?The Most Important Metric for Business Profitability: Is Yours Above 50%?Delivery Costs, AGI, Billable Rate, and Utilization: TheFour Numbers to Unlock Profitability.Unlock Profitability with 20% of the Work: Here's How.Growing Your Business: Understanding Production Costs and Selecting Profitable Clients.Is Your Agency Considered Healthy? Profit MarginsShould Be Above 50% Delivery and 30% Overhead.Marketing and Profitability: Identify the Metrics That Need Improvement.The 3-Step Process to Help Agencies Reach Their Goals.Agency Profitability Toolkit: The Ultimate Resource for Understanding the Process.Connect with Marcel Pepitas:LinkedinPodcastWebsiteResources:Connect with IanDiscover where to use your customer stories now!Download the Client JourneySupercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel

On this episode of the Garlic Marketing Show, Michael Rosbrook, a direct response marketing expert, shares his insights on successful marketing strategies in this YouTube video. Michael emphasizes the importance of optimizing a Google Business Profile, as well as direct mail based on the IRS's PTIN database every month and the importance of teams answering the phone quickly and following up consistently. He grew his successful, multi-million dollar tax resolution practice by constantly marketing through Facebook and YouTube ads, direct mail, and content marketing. Michael's strategy to acquire new clients was to go negative in spending if necessary, as long as he knew the lifetime value of each client and their ascension ladder. Discover the importance of having an understanding of cost per lead, cost per acquisition, and lifetime value, never taking your foot off the gas pedal, utilizing direct mail (3 times), optimizing referral sources, and learning the business of tax resolution.What You’ll Learn:Consistent Marketing Secrets for a Multi-Million Dollar Tax Resolution PracticeDirect Response Expert Reveals Power of Personality in MarketingUnlock Marketing Success with Proven Google Profile & Direct Mail TipsMaximizing Lifetime Value: Proven Strategies for Client AcquisitionMarketing Mastery: Key Learnings on Cost per Lead, Acquisition, and Lifetime ValueConnect with Michael:YouTubeLinkedInRoz StrategiesTax Resolution Success SummitResources:Connect with IanDiscover where to use your customer stories now!Download the Client JourneySupercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel

If you're looking to gain valuable insights into successful marketing strategies for financial institutions, you won't want to miss the Garlic Marketing Show's interview with Mark Arnold, the president of On the Mark Strategies! As an accomplished branding expert and VP of Marketing, Mark has worked with multiple credit unions and banks to help them grow and succeed through strategic planning, storytelling, and video case stories. He has achieved notable successes, including an 80% increase in NPS for one bank and helping a credit union win Marketer of the Year. Mark discusses the latest trends, branding insights, and effective training methods for staff, providing a wealth of valuable information for anyone in the industry. So tune in to gain insights from Mark Arnold and elevate your marketing game!What You’ll Learn:Boost Landing Page Conversion Rates by 80%Tips for Generational Marketing to Target Age GroupsOne Bank’s 80% Increase in NPS Key Trends & Strategies for Financial MarketingMark Arnold's Journey: Coordinator to VP in Financial MarketingStrategic Planning & Video Case Stories for Successful MarketingFour-Step Process to Successful Branding for Financial InstitutionsHow to Improve NPS Scores & Customer ExperienceConnect with Mark:WebsiteLinkedinResources:Connect with IanDiscover where to use your customer stories now!Download the Client JourneySupercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel