Garlic Marketing Show

Most agency owners think selling their business will be easy. The reality? Most agencies aren’t even sellable.Jonathan Baker, Practice Lead, M&A at Punctuation, breaks down exactly how to make your agency valuable, what buyers actually look for, and how to avoid the biggest M&A mistakes.If you’re even thinking about selling your agency, you need to start setting it up NOW.What You’ll Learn:The truth about selling a digital agencyWhat’s a healthy profit margin for an agency? (If it’s under 20%, you’re in trouble)How much should agency owners actually pay themselves? (Most get this wrong)The #1 component to scaling an agency’s profit for exitWhy founder-led sales are a trap (and what to do instead)How to price your agency services (hourly rates vs. value-based pricing)The biggest growth mistake agencies make before sellingHow to find a fun AND profitable nicheConnect with Jonathan Baker:Website - https://punctuation.com/Linkedin - https://www.linkedin.com/in/jonathandavidbaker/M&A Guidance - https://punctuation.com/garlic/Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel

Your ads are lying to you. Meta says you have a 4X ROAS. So does Google. So does YouTube. But where is your actual revenue coming from?In this episode of the Garlic Marketing Show, Ralph Burns, Founder & CEO of Tier 11, reveals why most businesses waste ad spend chasing misleading metrics and how to fix it. Plus, Ad platforms want credit for every sale, but if you don’t know which channels actually work, you’re wasting money and missing real growth opportunities.If your ads aren’t scaling or your data is leading you in the wrong direction, connect with Ralph Burns at tier11.com.What You’ll Learn:Why ROAS Inside Ad Platforms Doesn’t Tell the Full StoryThe Biggest Mistake Ad Agencies Make That Keeps Businesses Stuck Instead of ScalingHow to Track Customer Journeys Across Facebook, Google, YouTube, and EmailWhy Most Black Friday and Holiday Campaigns FailHow Tier 11 Helps Brands Clean Up Analytics and Scale the Right AdsConnect with Ralph Burns:Website - https://www.tiereleven.com/Linkedin - https://www.linkedin.com/in/ralphburns/Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel

What’s holding back your business growth? CRM expert Nelson de Miranda shares how Method.me integrates with accounting platforms like QuickBooks to streamline operations, improve follow-ups, and grow profits. Hear real success stories, including a company doubling its revenue and a pool services business transforming its workflow. Learn how to leverage CRM tools to identify your best customers, optimize sales processes, and create a seamless customer journey.Here’s what you’ll learn in this episode:How Method.me integrates sales and accounting for efficiencyReal-life success stories of businesses transforming with CRMsPractical steps to start building the perfect CRM strategy for your businessThe overlooked power of follow-ups in scaling sales and profitConnect with Guest:Linkedin - https://www.linkedin.com/in/nelsondemiranda/Method.me - https://www.method.me/Worksheet - https://grow.method.me/garlicmarketing/Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel

Struggling with founder-led sales? Wondering how to scale your agency sustainably?Corey Quinn brings 17 years of agency expertise, including scaling Scorpion from $20M to $150M. Now, he’s helping agencies escape founder-led sales with proven strategies.If you’re ready to scale your agency, you don’t want to miss this! 🚀What You’ll Learn:How to Connect Sales And MarketingHow to Learn Why People DON'T Choose Your AgencyThe Keys to Growing an Agency from $20 Million to $150 Million#1 Salesperson for 19 Consecutive Quarters Selling PPC and Seo Selling Six-figureThe Importance of Not Depending on Inbound Lead ReferralConnect with Corey Quinn:Website - https://www.coreyquinn.com/Linkedin - https://www.linkedin.com/in/coreyquinn/Audiobook - https://www.coreyquinn.com/anyone-not-everyone-book Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel

Struggling with ad performance? Romina from Tier 11 joins the Garlic Marketing Show to reveal how her team helped Condition 1 overcome inefficient ad structures, crush Black Friday, and build a roadmap to double their revenue.Whether you're an agency or brand, you’ll gain valuable strategies to scale smarter, from crafting creative ad strategies to mastering full-funnel marketing.Here’s what’s covered in this episode:The key to cleaning up underperforming ad accounts for rapid results.How strategic collaboration can make or break campaigns.Why businesses need a holistic view of paid ads, CRO, and creative strategies.Connect with Romina:Website - https://www.tiereleven.com/Linkedin - https://www.linkedin.com/in/romina-berbari-daou-005609133/Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel

Struggling to balance your life and business? Jason Wojo, CEO of Lifeonaire, reveals the key to creating a vision that transforms everything. Learn how Lifeonaire helped entrepreneurs double their income, reclaim their time, and scale with purpose. Whether you're overworked or looking to grow smarter, this episode offers proven strategies to align your business with your ideal life.Here’s what you’ll discover in this episode:The surprising cost of a lack of vision in business and life.How a real estate investor doubled her income while cutting work hours in half.The three questions every entrepreneur must answer for clarity and success.Strategies to create a purpose-driven business that thrives without sacrificing freedom.Connect with Jason Wojo:Website - https://lifeonaire.com/Linkedin - https://www.linkedin.com/in/jasonwojo/Facebook - https://www.facebook.com/drjasonwojo/Book - https://www.amazon.com/Lifeonaire-Uncommon-Approach-Success-Prosperity/dp/0986322873/Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel

Ever wondered how car commercials can look so real without ever hitting the road? In this episode of the Garlic Marketing Show, we’re joined by Faruk Heplevent from The Scope/ CGI Studio, a company revolutionizing the automotive industry by using CGI and AI to create stunningly realistic virtual car commercials. We discuss how this technology is saving millions by eliminating the need for handmade prototypes and real-world shoots, while also protecting secret car designs. Tune in for a fascinating look at the future of marketing and production, and learn how these innovations can transform your business!What You’ll Learn:Virtual Car Commercials Eliminate the Need for Expensive Real-World ShootsProtect Secret Car Designs with CGI and AI TechnologySave Millions by Replacing Handmade Prototypes with Digital ModelsCreate Stunningly Realistic Environments Without Stepping OutsideAI-Driven Creativity Makes Production Faster and More EfficientHow Virtual Cities Are Reshaping the Future of Automotive MarketingConnect with Faruk:Website - https://thescope.studio/Linkedin - https://www.linkedin.com/in/farukheplevent/Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel

Can asking better questions change your future? Elliot Connie believes it can. As a psychotherapist, author, and founder of The Solution Focused Universe, Elliot has built a multi-seven-figure business, amassed 150,000 email subscribers, and inspired countless lives—all by asking the right questions.In this conversation, Elliot shares:The importance of focusing on one person when creating content.How to make questions actionable and transformative.The surprising power of gratitude in building an audience.Discover his unique mindset and strategies, including insights from his book, Change Your Questions, Change Your Future.Connect with Elliot Connie:Website - https://elliottconnie.com/Linkedin - https://www.linkedin.com/in/elliott-connie-852b787/Instagram - https://www.instagram.com/elliottspeaks/Books - https://elliottconnie.com/books/Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel

George Bryant—master of scaling businesses that truly connect, shares game-changing insights, from the 3 biggest mistakes in the customer journey to the surprising importance of speed, response, and meeting customers where they are.We also dive into concepts you won’t hear anywhere else: the ‘Triangle of Poop,’ the ‘Zone of Doubt,’ and George’s wild journey from a 7-figure cooking blog he walked away from, to billion-dollar consulting. Plus, George drops his #1 app pick for social media in 2024, and you won’t believe his take on the Cardinal Sin of marketing.What You’ll Learn:Avoiding the “Zone of Doubt” in Customer RelationshipsHow to Prevent “Drowning the Journey” with Too Much InformationBuilding Emotional Safety to Strengthen Customer TrustWhy Customers Need Evidence Before They CommitCreate Your Ideal Customer Through Exceptional ExperienceSocial Media Is a Party—Build Relationships, Not Just SalesLeadership and Consistency: Reinforcing Core Messages That StickThe Cardinal Sin of Marketing: Getting Attention Without EngagementWhy Scaling Success Depends on Retaining RelationshipsConnect with George Bryant:Website - https://mindofgeorge.com/Facebook - https://www.facebook.com/groups/georgebryantInstagram - https://www.instagram.com/itsgeorgebryant/YouTube - https://www.youtube.com/@ItsgeorgebryantResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel