Latest Episode3/4/2021
After Covid: Known Unknowns - It's BasChat #3
Season 1, Ep. 37
Welcome to BasChat episode three. This is where me, Kevin Rye and Bas Schnater, Fan Engagement consultant and expert, chat about marketing, commercial and activations with a Fan Engagement Flavour.This month we look at the known unknown of what happens after Covid and the return of fans to stadiums, focusing on whether brands will pull back from their involvement in clubs, season ticket ‘no-shows’, and why we both think that in rebuilding a commercially viable club, dialogue will matter more. Further reading via Dominik Schreyer, WHU - Otto Beisheim School of Management's paper: Football Spectator No-Show Behaviour in Switzerland: Empirical Evidence From Season Ticket Holder BehaviourIf you enjoy this, have a look at our other episodes, where I chat about Fan Engagement with a whole plethora of people in the field, including Chief Executives, Owners, Supporter Liaison Officers, Public Relations and Marketing experts and politicians. Search Fan Engagement Pod.Don’t forget, Bas Chat will return to the regular date of the last Thursday of every month for the scheduled March episode. Listen via the usual channels. Search Fan Engagement Pod.You can join the Fan Engagement Network at faninsights.co.uk/network/joinPS: We’d love some feedback from you about the Pod. We’ve set up a survey that will only take a couple of minutes to complete. It’s at https://tinyurl.com/fanengagementpod