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Dino Oreski's podcast - Digital Economy 101
Redefiniranje ljudskih resursa: Mitovi, citati i stručni savjeti
Neovisno u kojoj industriji radite, ljudski resursi jedna su vam od core djelatnosti. Tijekom njenog razvoja naslušali smo se brojnih citata – neki su bili inspirativni, a neki čista floskula ili utopija.
Koji od njih su mit, a koji zaista dobar savjet?
Put nam rasvjetljava Dario Car, psiholog i doktor znanosti iz bihevioralne psihologije. Bavi se psihometrijskim istraživanjima, a primarno je orijentiran na rad sa Z-generacijom i to uglavnom unutar ICT sektora, kojeg sa stanovišta organizacijske psihologije, najbolje poznaje.
U ovoj nam epizodi Dario razbija mitove i daje novo svijetlo na popularne HR citate;
- 1:25
Citat: To win in the marketplace you must first win in the workplace. - Doug Conant
Mit: Rad od kuće smanjuje produktivnost
- 23:03
Citat: Culture eats strategy for breakfast. - Peter Drucker
Mit: Novac je glavni motivator
- 32:25
Citat: Hire character. Train skill. - Peter Schutz
Mit: Viša razina obrazovanja jamči bolje zaposlenike
- 46:17
Citat: Train people well enough so they can leave, treat them well enough so they don't want to. - Richard Branson
Mit: Najbolji zaposlenici će se sami pronaći
- 57:57
Citat: Your most important assets aren’t your clients; it’s your loyal employees. If you take care of your employees, they will take care of your clients. - Richard Branson
Mit: HR je samo za zapošljavanje i otpuštanje, a troši i pare
Dodatni resursi:
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41. Presjek epizoda - od 31 do 40
19:00||Ep. 41Došlo je vrijeme za još jednu unplugged epizodu u kojoj soliram i radim pregled našeg dosadašnjeg putovanja kroz ovaj podcast, ovaj put od od epizode #31 do #40. Također najavljujem i ono što nas čeka u narednih devet epizoda. Hvala vam na slušanju, propitkivanju, ispitivanju i vašem angažmanu - nastavite svoja istraživanja uz Digital Economy 101, a vidimo na FuN Zagreb 24.9.! 😃40. Art in the Physical and Digital Realms
31:24||Ep. 40Why not take the best of both worlds, the physical and the digital, even when it comes to art?! Is there a gap between these two realms and how challenging is it to combine them, let’s hear it from Robert John, London's artist and surrealist.His work channels the Surrealism art movement to interpret the world around him and the reality in which it exists. Throughout his career, Robert has worked across many iconic brands as a designer for the BBC.Dive into the world of an artist who, in his work, often plays with the perception of "what's real". Find out how modern cameras and technology affect our perception, and what is the role of storytelling in various artistic projects.Additional resources:What I See When official websiteGet creative and drawLDN REiMAGINED: A Surreal Visual Journey that will Change your Perception of LondonInstagram profile39. Gluma u digitalnoj ekonomiji
33:35||Ep. 39Digitalizacija je svugdje oko nas, neizbježna je, pa čak i kada je glumačko umijeće u igri.Da li više pomaže ili odmaže provjerili smo s višestruko nagrađivanom glumicom Minjom Peković, poznatoj po autobiografskoj predstavi Bravo za klovna i ulozi Nevene Gavran u seriji Tunel.Družimo se i saznajemo kako je digitalizacija utjecala na njezin rad ispred i iza kamere te na pozornici, koliko joj digitalni kanali pomažu u promociji njezinog rada te razmišlja li o projektima koji bi uključivali virtualnu stvarnost na kazališnim daskama.38. Satira u digitalnoj ekonomiji
27:23||Ep. 38Kako je digitalna ekonomija promijenila način na koji satira dopire do publike i kako satiričari mogu monetizirati svoj rad u ovom novom digitalnom okruženju – otkriva nam poznati hrvatski satiričar Siniša Mareković Car, koji je stekao prepoznatljivost po svojim duhovitim i oštrim komentarima na društvenu i političku scenu.Tijekom razgovora, Siniša dijeli svoje iskustvo o tome kako je započeo svoju karijeru u satiri, kako bira teme za svoje satirične radove, te kako se nosi s negativnim kritikama i reakcijama. Također, istražujemo ulogu satire u današnjem društvu i kako ona može služiti kao alat za edukaciju javnosti o kompleksnim ekonomskim temama.37. Ticket to Innovation
28:55||Ep. 37The revolution of event ticketing is here, giving control back to event specialists through flexible and empowering solutions. Keal Blache, one of the key figures in the global ticketing industry, shares how his company Vivenu, an innovative platform transforms ticketing for sports, festivals, music, conventions, and performing arts by enabling organizers to build direct customer relationships and independent data pools. The discussion covers the technological advancements that keep the platform at the forefront of the industry, helping event specialists adapt to the ever-evolving landscape. The episode also delves into the company's global reach, catering to the unique needs of various sectors, and their vision for the future of ticketing. Keal also offers valuable advice for event organizers looking to maximize their ticketing systems and shares inspiring success stories from their journey. Tune in for practical insights and a glimpse into the future of ticketing, showcasing how innovation is making ticketing more flexible, efficient, and impactful.36. SEO in 2024
58:50||Ep. 36Check out the hottest SEO topics of the year from the biggest SEO Summit in the region and beyond.Why is SEO still one of the most lucrative digital marketing channels? How to be ahead of the curve with search engine evolution and constant algorithm updates?Trends, and the future of SEO we bring it all directly from the most wanted Zagreb SEO Summit 2024 speakers:Tin Đudajek, one of the organizers and SEO specialist – from 0:30Lilly Ray, NYC-based creative and passionate SEO professional – from 3:44Jes Scholz, organic channel consultant and SEO futurist from Australia - from 9:07Helene Jelenc, an SEO consultant within the niche of B2B SaaS startups – from 12:57Fery Kaszoni, owner of the largest Digital PR agency in the world, Search Intelligence - from 17:55Cindy Crum, founder & CEO at MobileMoxie, specialized for mobile-focused SEO – from 24:27Robert Petković, well-known Google Analytics guru – from 29:49Alex Galinos, international SEO expert and Content Marketing Strategist – from 35:42Marko Pačar, SEO expert with a special focus on e-commerce and inbound marketing activities – from 41:55Sarah Presch, Digital Marketing Director who enjoys blending psychology with SEO – from 48:23Krešimir Ćorlukić, technical SEO expert, one of the organizers – from 55:03Enjoy the episode!35. SMS Marketing
28:59||Ep. 35SMS in 2024?!? Oh yes, businesses use it, and people respond to it.Dive into the world of SMS marketing with Tadej Bogataj, co-founder and CEO of CartBoss who shares his insights on what sets SMS marketing apart from other digital marketing channels and its key benefits over email marketing and social media.What is the effectiveness of text messages in engaging customers, how important is personalization, and what are the essential components of a successful SMS campaign? Find out as Tadej also highlights the main features of the CartBoss platform and shares a success story of a business that significantly benefited from using their service. Additionally, we touch on the legal and regulatory challenges in SMS marketing and how CartBoss addresses these issues.Tune in and discover how SMS marketing can boost your customer engagement and drive sales.34. The Power of Saying NO
27:17||Ep. 34How to say no? When and why is it crucial to say no, and how can it be done correctly?We asked Hans Ulrik Madesen, an experienced sales director, to give us a hand.Explore the transformative power of saying no as Hans Ulrik shares his insights on why mastering the art of refusal is crucial in today’s fast-paced world and offers practical advice on how to do it effectively without burning bridges.Join us as we delve into:The psychological impacts of always saying yesCommon scenarios where people struggle to say noPractical strategies for setting boundariesReal-world examples from Hans’s professional journeyKey benefits of confidently saying noOvercoming the challenges associated with this practiceWhether you’re looking to improve your personal life or professional career, this episode will provide valuable tools and perspectives to harness the power of saying no.33. Affiliate marketing
33:06||Ep. 33Za dobro funkcioniranje affiliate prodajnog kanala neophodna je transparentna tehnologija, kao što je CJ.com affiliate mreža, u okviru koje web trgovci prate i optimiziraju affiliate prodajne kanale.Zato nam u goste stiže Marina Kostkova, Business Development Manager u CJ VIVnetworksu te nam detaljnije pojašnjava modele rada sustava, na koji se način uklapaju u digitalnu strategiju i kako unutar ovakvog sustava zaštiti svoj brend.Kako je došlo do popularnosti ovog prodajnog kanala do te mjere da ga koriste gotovo sve svjetske vodeće web trgovine, a koji se temelji na provizijskom modelu suradnje. Također, okrećemo se i trendovima koji tek dolaze u Europu, diskutiramo o izazovima praćenja i pravima privatnosti koje utječu na svaki biznis. Dodatni resursi:CJ VIV Networks web stranicaCJ VIV Networks LinkedIn stranica