Dino Oreski's podcast - Digital Economy 101

  • 30. The Innovative Future of Commercial Departments

    33:18
    Sales and marketing are commercial departments. They should work to thrive together, fail together, and… innovate together!Our guest is Tom Pennings - a seasoned entrepreneur whose technical journey began in Silicon Valley at Borland and Google before transitioning to pioneering ventures fueled by his innovative vision in the tech industry. Over two decades, he has founded and successfully sold multiple startups, drawing on his expertise in product development, software design, and, more recently, sales. Beyond his professional pursuits, you'll often find him with family, preparing BBQ feasts, hitting the trails for a run, or soaring through the skies piloting glider planes.Join us as we explore a range of critical topics with Tom, from the impact of data analytics on customer relations to the role of AI and automation in streamlining operations. We delve into the challenges and strategies pivotal to digital transformation and uncover innovative approaches that are enhancing customer experiences today. Tom sheds the light on emerging technologies poised to revolutionize commercial sectors and shares valuable insights on integrating sustainability through innovation and offers strategic advice for leaders aiming to foster a culture of innovation.Additional resources:Salesnudge official websiteOnsophic official website
  • 29. The Theater's Digital Renaissance

    23:00
    Explore with us the dynamic shift brought about by digital innovation within the theater industry. From virtual reality performances to digital stagecraft, and online ticketing platforms to streaming services, we uncover the latest advancements that are redefining audience engagement and expanding the boundaries of theatrical experience.Meet Richard Loftus, a seasoned Director at the esteemed Grosvenor Road Studios in Birmingham, also known for founding the Well Run Brum, a men's wellbeing running group. With a career spanning two decades in the theater and live music domain, Richard has garnered extensive experience, including roles with major commercial theater operators and leadership positions within inspiring charity organizations. In an immediate response to the restrictions of the pandemic, Richard pioneered Birmingham Town Hall and Symphony Hall’s move to digital concerts. These filmed performances showcased the talented artists that his music charity had supported through talent development initiatives and live performance opportunities. As a result of delivering views over half a million for digital performances broadcast during the coronavirus pandemic and leading the digital transformation at the charity, Richard was nominated in the Arts Council England and the Digital Culture Network’s Emerging Digital Leader category of the 2022 Digital Culture Awards.  And a couple of links mentioned during the call:Grosvenor Road Studios first live stream on Facebook: https://www.facebook.com/grosvenorroadstudios/videos/1472825426918515Lauren Zhang, filmed live at Symphony Hall: https://www.facebook.com/watch/?v=1186565148363931
  • 28. The importance of data in digital marketing

    27:23
    Data is the most important fuel of digital marketing.Why is it considered as its backbone, and how can businesses transform raw data into actionable marketing strategies are first two things we unwrap with the help of our guest Pouya Zargar - statistics guru, business and data analyst, marketing strategist, academic, researcher and a teacher.Join us and discover the evolving role of data analytics, the impact of big data on marketing strategies, and the ethical considerations in data usage. Whether you're a marketing professional seeking to enhance your campaigns or a business owner looking to understand the power of data in digital marketing, here are some valuable perspectives on harnessing data to drive success in the digital age.Additional resources:Pouyas websitePouyas profile at ResearchGateGoogle Scholar Citations
  • 27. Umjetnost u digitalnoj ekonomiji

    27:07
    Otkrijte fascinantni svijet NFT-ova i zavirite u budućnost umjetnosti. Kroz ovu, za mnoge još uvijek futurističku priču, vodi nas povjesničar umjetnosti, likovni kritičar i voditelj zagrebačke galerije Forum, Feđa Gavrilović, čiji rad preoblikuje naše shvaćanje umjetnosti u digitalnom dobu. Kako digitalna transformacija redefinira granice umjetnosti, autentičnosti i vlasništva putem NFT-a? Kako digitalna ekonomija utječe na umjetnike, kolekcionare, ali i šire društvene i kulturne promjene? Može li digitalizacija demokratizirati umjetnost? Sa svojom stručnošću u teoriji i praksi, Feđa nam otkriva kompleksnost i potencijale digitalne umjetnosti, pružajući savjete onima koji žele istražiti ovaj dinamični prostor. Ovo nije samo pogled u budućnost digitalne umjetnosti već i duboko razumijevanje njezine sadašnjosti, sve kroz perspektivu jednog od njezinih najsvjetlijih umova.Dodatni resursi:Izložba u Hrvatskom društvu likovnih umjetnikaGalerija ForumThe Wasteland - Feđina službena stranica
  • 26. Mood.hr - online tjednik za pop kulturu i autorske priče

    31:13
    Listanje novina odavno smo zamijenili scrollanjem, samo tu i tamo još zašuškamo papirom u rukama. Što se događa u novinarstvu, kakav je tijek evolucije časopisa u digitalnom pejzažu, koje strategije omogućuju rast i prilagodbu promjenjivim trendovima? Kroz ova i brojna druga pitanja plovimo s Aleksandrom Orlić, osnivačicom i glavnom urednicom online časopisa Mood.hr, iza koje je i bogata karijera u poznatim izdanjima kao što su Cosmopolitan, Klik i Playboy. Svoje misli o budućnosti mode i digitalnih medija, nudeći dragocjene savjete za sve koji teže uspjehu u digitalnom svijetu, Aleksandra je podijelila s Teom Plenar, gošćom voditeljicom ove epizode, novinarkom s karijerom u digitalnom marketingu i našom dragom prijateljicom. Saznajte kako strast, predanost, umjetnost i inovativnost mogu transformirati digitalni medijski prostor! Dodati resursi:Mood.hrMood.hr Instagram profil
  • 25. Influencer marketing

    35:24
    Koliko god se o njemu puno pričalo, kao da se još uvijek o njemu ne zna dovoljno. Influencer marketing i dalje prate brojne zablude, a mi smo ovdje da čujemo samo istinu i ništa osim istine.Kako se ovaj oblik promocije uklapa u marketinšku i poslovnu strategiju objasnit će nam dvije vrlo uspješne, ali ne nužno i tipične influencerice: Samanta Šubić diplomirana farmaceutkinja i Ivana Mišković - najmlađa urednica jednog portala u Hrvatskoj.Dodatni resursi:Samantin Instagram profilIvanin Instagram profilSamantin diplomski rad
  • 24. Revolutionizing Travel with TravelCurious

    19:44
    Personalized, private tour just for you and your group of people wherever your travels take you. Of course, there’s a platform that supports and enables this type of service, and its name is TravelCurious.How it works, redefines the travel experience, and what strategic partnerships drive their success we’ll find out directly from Alex Grant, the trailblazing entrepreneur behind TravelCurious.Alex will also share insights on overcoming industry challenges, effective digital marketing strategies, and upcoming features to watch. Plus, valuable advice for digital and travel entrepreneurs. Tune in for an enlightening discussion on the future of travel with the mind that's steering its course.Additional resources:TravelCurious in action - Marriott Bonvoy Tours & ActivitiesTravelCurious official websiteTravelCurious Instagram accountTravelCurious LinkedIn page
  • 23. Ulaganje u blockchain i kriptovalute

    32:53
    Već ste se okušali u ulaganju u kripto, postigli i neki značajniji uspjeh ili još uvijek odolijevate? Bez obzira na (ne)iskustvo, činjenica je da ove tehnologije sve ozbiljnije formiraju financijsko poslovno okruženje.Kako izgleda domaća blockchain scena, gdje se i zašto isplatilo investirati te što nas očekuje u budućnosti blockchaina i kriptovaluta ispričao nam je Luka Sučić, suosnivač i partner Meta Change Capitala, investicijske tvrtke specijalizirane za blockchain startupe. Ujedno je i suosnivač, pokretač ili aktivni sudionik mnogih inicijativa, između ostalog i WEB3 angel investment sindikata Daedalus Angels, udruge UBIK, konferencije Money Motion, Blocksoplit, coworking prostora House of Blockchain, Near Balkans regionalnog huba, web 3 marketinške agencije Rezolut i još hrpu toga. Dodatni resursi:Deadalus Angles - službena stranicaMeta Change Capital - LinkedIn stranicaUBIK - službena stranicaMoney Motion - službena stranicaHouse of Blockchain - službena stranica
  • 22. Upravljanje inovacijama

    30:49
    Što je innovation management, koju ulogu ima u današnjem „brzo evoluirajućem“ poslovnom okruženju te kako nam platforma Spark Innovation Hub može pomoći, otkriva Matij Srzentić.Ovaj IT stručnjak s preko 15 godina iskustva, osnivač je konzultantske agencije Lusidee specijalizirane za inovacije i zaslužne za razvoj Spark Huba - platforme koja nudi alate i resurse za vodstvo kroz proces inovacija.Od temeljnih principa upravljanja inovacijama, preko uspjeha i izazova u implementaciji inovacijskih strategija pa do trendova na horizontu, s puno konkretnih primjera i praktičnih savjeta, ono je što vas čeka u ovoj epizodi. Dodatni resursi:Lusidea - službena web stranicaSparkHub
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