Brand Therapist

Writing a book can be a daunting experience. Even those who have never tried know that is one of the most time-consuming, focus-demanding, and taxing things someone can do. Still, once you know what and who you are writing for, everything becomes easier.In today's solo episode, we'll explore how by combining the Archetype and the 12 Steps To Story methods, you can craft an outline to make your writing process easier and guarantee your book speaks your superfans' language.Throughout this episode, you'll learn to use the Archetype method to develop your book's characters, how to let emotional transformation and personal development drive your story, and how to edit it to make it a page-turner for your superfans. You'll also hear about the 12 Steps To Story method, which will help you outline your book chapter by chapter, craft a compelling story, ensure you write from a place of authenticity and self-awareness, and much more.Tune into episode 104 of The Brand Therapist and discover how to create the perfect outline for your book in 12 easy steps.In This Episode, You Will Learn:The more you understand your audience, the easier it is to create content for them (1:30)What's your book about? Learning to position our story (4:20)Knowing your goal gives you a direction to follow (7:20)Creating your book's transformation moment (9:20)Helping your audience connect the dots (14:00)Why you should only worry about being authentic when writing your book (20:10)Resources Mentioned:Joseph Campbell's booksBook: Carl Jung - The Red Book: A Reader's Edition (Philemon)Let's Connect!WebsiteLinkedIn

Being consistent in personal branding is way more than committing to posting regularly on social media. Brands reflect consistency in the quality of their messaging, content, and the value they bring with every single post.In this episode, I'm joined by Marketing Strategist Emani Guy, Founder and CEO of Made New Marketing. After many years working in the legal and consulting industry and not feeling fulfilled, Emani started doing little marketing projects as a side hustle. She found in marketing her true passion and purpose, and less than one year later, gathered the courage, lost her job, took the leap of faith, and started Made New Marketing, becoming a full-time marketing entrepreneur.Throughout this episode, you'll hear about Emani's journey from wanting to become an attorney to starting her own marketing agency and the traits developed during her childhood that fit perfectly into her new role as Founder and CEO. You'll also hear Emani's best advice to make your brand stand out in social media, identify what's working and what isn't, and stand out from the crowd with your digital marketing.Additionally, Emani debunks myths about social media's benefits, potential, and pitfalls, shares three tips to grow your online presence and relevance, explains why consistency is crucial to growing your personal brand, and much more.Tune into episode 103 of The Brand Therapist and discover some of Emani's big-picture perspective ideas for your personal brand.In This Episode, You Will Learn:A bit about Emani's journey into marketing and branding (3:00)Myths and truths about social media and marketing (7:20)My content went viral, now what? (9:00)Emani explains the importance of building an online presence based on values (13:00)Emani talks about her personalized marketing plans (22:10)Three tips to stand out on social media (24:30)Connect with Emani Guy:LinkedInEmail: emani@madenewmarketing.comMade New Marketing InstagramMade New Marketing FacebookLet's Connect!WebsiteLinkedIn

Connecting with one's true purpose is a shortcut for breaking self-imposed barriers and rocket launch accomplishments.In today's episode, the extraordinary Joy Willett joins us to talk about how clairvoyance, NLP, and hypnosis can help you unlock your true potential and skyrocket your personal brand's popularity. Joy is a Transformational Coach, Corporate Trainer, and Mentor. She is also an NLP, Hypnosis, and Time Line Therapy® Trainer, Best-selling Author, and International mastermind retreat Leader.Throughout this episode, you'll hear about the importance of aligning mind, body, and spirit to achieve personal and professional goals, and how NLP and Joy's clairvoyance can help with it. Joy also explains how positive language and visualization techniques can help you transform your life and your personal brand's fate, her experiences with NLP and Time Line Therapy®, and much more.Tune into episode 102 of The Brand Therapist and discover how to connect with your bigger mission and unlock your and your personal brand potential from the inside out.In This Episode, You Will Learn:A bit about Joy's background and journey into NLP, Time Line Therapy®, and Hypnosis (4:10)How can NLP help grow a business (8:20)What is Time Line Therapy® and why it works so fast (13:30)Joy explains what happens behind the scenes when we get hypnotized (22:20)What is matching and mirroring and why do we do that (28:00)Connect with Joy Willett:WebsiteLinkedInInstagramFacebookLet's Connect!WebsiteLinkedIn

Connecting with one's purpose is a transformative experience; it makes everything easier. Meet Chaz Sandifer, the Founder, CEO, and Multipreneur who transformed her and her family’s life simply by betting on herself and staying true to herself.Chaz Sandifer is the Founder and CEO of theNEWmpls, Let Go Let Flow, and Stories Behind the Menu. Applying the same work ethic and principles, and looking at business through the lens of integrity and community made Chaz's entrepreneurial journey a smooth one. Still, her journey was not without sacrifice, resilience, and the strength to bounce back from life's hardest hits.Throughout this episode, you'll hear about Chaz's impressive experience in the health and wellness industry, her background in Marketing and International Business - which gave her the quality touch to take things to the next level - and her remarkable approach to building generational wealth. You'll also hear the wonderful story behind the creation of "Stories Behind the Menu," her thoughts on marketing ourselves and creating solid personal brands, how to transform outside negativity into fuel for growth, and so much more.Tune in to episode 101 of The Brand Therapist and get inspired by Chaz Sandifer's unique approach to personal branding, life, and everything in between.In This Episode, You Will Learn:A bit about Chaz's impressive background (2:40)From an unfulfilling corporate job to entrepreneurship (6:20)Chaz shares her thoughts on building generational wealth (10:10)The amazing story that inspired "Stories Behind the Menu” (15:00)Chaz talks about the challenges encountered at the beginning of her journey (23:30)People can sense when you are giving your work away (27:00)How to transform negativity into fuel for growth (31:00)Connect with Chaz Sandifer:LinkedInInstagramThe NEW MPLSLet Go, Let FlowStories Behind the MenuLet's Connect!WebsiteLinkedIn

Do you know what your sales persona is?People buy from people, so if whatever you sell doesn't resonate with who you are, it'll stand out, and people will see that from miles away.In this episode, I'm joined by Armando Villa to talk about how entrepreneurs can start selling like naturals by relying on authenticity and personalized strategies. Armando is the Founder of StrategicSales.io and is on a mission to instill integrity and empathy in sales, ensuring entrepreneurs long-term impact and success in their industries.Throughout this episode, you'll hear about Armando's unique journey from corporate to entrepreneurship, his desire to make a more significant impact that led to the creation of StrategicSales.io, and how he discovered the sales techniques he used as the pillars for his business. Armando also talks about the Sales Persona quiz which is crucial to creating personalized sales content, and the importance of segmentation.You'll also hear about sales techniques, strategies focused on authenticity and personal branding, lead generation, and more.In This Episode, You Will Learn:About Armando's journey from corporate to entrepreneurship (2:00)Armando talks about the challenges of jumping into entrepreneurship (5:00)Why authenticity is crucial in sales (6:30)How the Sales Persona quiz works (10:10)Building trust and confidence with your clients (15:00)How to simplify the sales process (18:20)Armando shares key strategies for getting more clients (26:50)Connect with Armando Villa:WebsiteLinkedInFacebook Take the Sales Persona quizLet's Connect!WebsiteLinkedIn

Are you aware of how tension can elevate your language, messaging, and sales copy? Tension can create intrigue, capture attention, and make your brand more memorable.In today's solo episode, you’ll learn everything about archetypes and their opposites. Discover how leveraging the tension between contrasting archetypes can transform your messaging, set you apart, and supercharge your brand's influence and growth.We explore the belonging quadrant and understand how the caregiver, the lover, and the girl next door interact with archetypes in the independent quadrant: the explorer, the innocent, and the hero. We also dive deep into the tension produced between the archetypes in the dynamic and stable quadrant, understand how to use each archetype's five value words, and more.Tune in to episode 99 of The Brand Therapist and discover how the subtle art of building tension can elevate your messaging and help your brand rise to the top. In This Episode, You Will Learn:How polarity and tension can help your brand (1:30)Tension in the belonging quadrant. Why does it work? (6:00)About the tension between the hero and the caregiver (8:20)Everything about the tension between dynamic and stable archetypes (10:00)Why is mastering tension between archetypes so crucial? (15:10)Let's Connect!WebsiteLinkedInGet The Brand Therapist WorkbookTake the Quiz to Uncover Your Brand Character

Each archetype creates, sees, and connects with the world uniquely. Deeply understanding your own is the shortest way to develop strategies, a visual identity, and a tone of voice that speaks directly to your audience. In today's solo episode, we explore the Brand Therapist Master Workbook series for personal branding. We dive into techniques for archetype understanding, brand analysis, storytelling strategies, long-term brand evolution, and much more. You'll hear about the importance of understanding archetypes, brand character analysis and development, and how defining brand values, beliefs, and tone of voice can help you simplify hours of work in brand building. You'll also learn strategies for storytelling and audience alignment, visual identity integration and consistency, and much more.Tune in to episode 98 of The Brand Therapist and discover how mastering brand archetypes can unlock new dimensions of authenticity and impact.In This Episode, You Will Learn:Who is this The Brand Therapist Workbook for? (2:20)What can you expect from this Workbook? (5:00)How do you bring personal traits into your brand? (8:10)Why is curating your tone of voice crucial? (14:40)How to create the right storytelling strategies (21:20)What is the best way to think about brand differentiation? (28:00)Consistency is a sign of professionalism (31:30)Let's Connect!WebsiteLinkedInGet The Brand Therapist WorkbookTake the Quiz to Uncover Your Brand Character

For most entrepreneurs, the difficulty of figuring out how someone could help them feels more overwhelming than the thousands of tasks they have to handle simultaneously. In this episode, I'm joined by the Founder of Team Delegate, Visionary Entrepreneur, and fellow podcaster Tonya Thomas. The host of the "Unbottleneck Your Business podcast" takes us through hiring a virtual assistant, from finding a suitable VA for your and your business's needs to figuring out how to maximize their help. Throughout our conversation, Tonya shares details about why she started Team Delegate, how her past as a virtual assistant helps her match companies with the perfect VA, and where she finds talent. Tonya also shares her thoughts on the future of the virtual assistant industry, learning to delegate, and much more.Tune in to episode 97 of The Brand Therapist and discover how a virtual assistant can help you 10x your business's efficiency and profit. In This Episode, You Will Learn:A bit about Tonya's background (2:10)How Team Delegate was born (4:00)Tonya shares her thoughts on why entrepreneurs struggle to hire VAs (9:30)How to transition from doing it all to delegating (14:20)Where does Tonya go to find talent (22:00)What is the future of the virtual assistant industry (25:10)Connect with Tonya Thomas:Team Delegate's websiteLinkedInListen to the Unbottleneck Your Business podcastLet's Connect!WebsiteLinkedInTake the Quiz to Uncover Your Brand Character

One substantial change smartphones and social media have produced in our society that needs to be addressed more is access to fame. We walk around with a film studio, a media conglomerate, and a podcast production studio in our pockets; getting a message out there and touching the masses with it has never been easier. Today, I'm joined by Torund Bryhn, "The Fame Builder." She is an Author, Podcaster, Publisher, and Strategic Communications Expert on a mission to make people, brands, and causes famous for their positive impact on the world. For over two decades, Torund has expanded its influence and rehabilitated the reputation of brands in the energy, climate, government, entertainment, and travel sectors. She is the Author of "Fame Revolution," which explains why businesses and individuals must become public figures to thrive in the "fame economy" we live in. Throughout our conversation, you'll hear Torund's thoughts on personal branding and fame in the digital age, fame's democratization, and how to get ourselves ready to manage fame. Torund also explains why we are all products in the fame economy and must build our teams with a public figures' team in mind. Additionally, Torund talks about the journey of writing and publishing "Fame Revolution," her relationship with AI and ghostwriting, and more.Tune in to episode 96 of The Brand Therapist and discover the secrets to making your brand thrive in the fame economy. In This Episode, You Will Learn:Fame has been democratized (2:30)The baking stage. What happens when people discover they can be known (6:10)Torund shares details of her writing journey (8:40)What will happen to ghostwriting in the fame revolution (12:30)We are all products in a space where fame has been democratized (19:20)Looking at AI as a calculator (26:00)Torund explains how writing a book changes people (31:50)How to prepare ourselves for being famous (35:20)Resources Mentioned:Book: Torund Bryhn - Fame Revolution: New Era. New Strategy to Expand Your Circle of Influence, Wealth, And ImpactConnect with Torund:TikTokInstagramLet's Connect!WebsiteLinkedInTake the Quiz to Uncover Your Brand Character