Brand Therapist

Does your appearance truly reflect who you are?In this episode, I’m joined by Amy Janece, an empowered image innovator who helps individuals align their appearance with their authentic selves. With her unique approach that combines color psychology and personal styling, Amy enables clients - especially coaches, speakers, and entrepreneurs - to exude confidence and authenticity through their personal style. Amy is a bestselling author and sought-after speaker who guides clients to discover their unique elemental color palette, empowering them to make a lasting and genuine impact.Throughout this episode, you'll hear Amy's fascinating journey from writer to image consultant, her powerful insights on color and energy alignment, and how your wardrobe can become a toolkit for self-expression and confidence. Amy shares her approach to helping clients reconnect with who they were before life told them who to be, transforming how they are perceived and, ultimately, their success.Tune into episode 113 of The Brand Therapist and discover how the right colors and styles can boost your confidence, enhance your visibility, and align your external image with your inner self.In This Episode, You Will Learn:How Amy transitioned from writer to image consultant (4:01)What it means to align your wardrobe with your authentic self (6:30)How color psychology affects your energy and interactions (14:00)Why "fire" colors are powerful for creating presence and confidence (18:15)Real-life stories of clients who transformed their image and success through color and style (25:52)Connect with Nathalie Amy Janece:WebsiteFacebookInstagramLinkedInLet's Connect!WebsiteLinkedIn

Have you ever wondered why some brands thrive while others get lost in the noise?In today's solo episode, we'll explore the key steps to transform your brand from invisible to unstoppable. I’ll guide you through the challenges many brands face, like inconsistent messaging and a lack of clear identity, and show you how to overcome them with practical, proven strategies.Throughout this episode, you'll learn to define your brand’s core essence, craft a super fan persona that resonates with your audience, and build a messaging architecture that screams consistency and trust. These three essential steps will help you create a brand that not only stands out but also grows with your business. Tune into episode 112 of The Brand Therapist and discover how to elevate your brand’s recognition, build stronger connections with your audience, and establish a clear, compelling identity that resonates deeply in today’s competitive market.In This Episode, You Will Learn:The importance of defining your brand’s core essence using archetypes (2:20)How to craft your brand’s “super fan” to build loyal client connections (9:45)What a messaging architecture is and why it’s crucial for brand consistency (16:05)Resources Mentioned:The Hero and the Outlaw by Margaret Mark and Carol S. PearsonBrand Quiz Let's Connect!WebsiteLinkedIn

Have you ever wondered why sometimes you find yourself exactly where you don't want to be?In this episode, I'm joined by the incredible Nathalie Plamondon-Thomas to talk about how neuroscience can help us boost our confidence, distance ourselves from self-sabotage, and use the momentum from that self-improvement to grow our personal brand. Nathalie is the Founder and CEO of the THINK Yourself® ACADEMY, a multiple Best-selling Author, the 2023 Most Empowering Confidence Coach in North America, and the 2021 Canadian Presenter of the Year.Nathalie is also a Certified Speaking Professional in Canada—an honor held by only 62 others in the country. With decades of experience in sales, human resources, and the fitness industry, she has inspired hundreds of thousands worldwide to overcome negative self-talk and unlock their potential.Throughout this episode, you'll hear Nathalie's brilliant explanation of how our negative self-talk gets in our way, like how it makes us gain the weight we were trying to lose or get as stressed as we tried to avoid being. You'll also hear about her overnight success, which took her seventeen years, her transition from the fitness industry to neuroscience, her unique coaching style, and much more.Tune in to episode 111 of The Brand Therapist and learn how to turn off the panic button, reclaim your confidence, and start putting the reps for your overnight success today.In This Episode, You Will Learn:About Nathalie's journey into neuroscience (2:20)Nathalie unravels the hidden power of positive self-talk (5:50)Nathalie's two-step technique to take ourselves to the next level (16:00)Why our mindset can determine our personal brand's success (22:30)Nathalie's thoughts on the best way to build a successful business (24:40)Why building community is crucial (33:10)Connect with Nathalie Plamondon-Thomas:WebsiteInstagramLinkedInFacebookEmail: nathalie@thinkyourself.comBook your FREE 15-minute Virtual Coffee with NathalieLet's Connect!WebsiteLinkedIn

¿Es posible crear una marca personal auténtica sin copiar a otros? ¿Cuáles son los aspectos de tu personalidad que deberías mostrar para conectar con tu audiencia ideal?Esta semana, en nuestro primer episodio en español, nos visita la Especialista en Comunicación Estratégica, Creadora de Contenido, Traductora y Empresaria Panameña, Deyanira Álvarez. Deyanira se especializa en liderar proyectos qua ayudan emprendedores a alinear sus valores y objetivos para generar conexiones auténticas con su audiencia. Es la creadora de “Un Cuarto Más Chico,” un emprendimiento que ayuda a pequeñas empresas y organizaciones sin fines de lucro a optimizar su comunicación, y es una de las responsables por el lanzamiento de la versión en español de “Brand Therapist,” que está disponible desde el 30 de agosto con el nombre “Terapeuta de Marca: Utilizando la psicología para transformar la forma como creamos nuestra Marca Personal.” Durante nuestra conversación, Deyanira comparte su conocimiento sobre el desarrollo de marcas personales y cómo generar conexiones genuinas. Además, Deyanira nos regala herramientas prácticas para alinear nuestra marca con nuestra personalidad, hacer nuestras virtudes y fortalezas más visibles, y mejorar cómo y qué comunicamos en nuestras redes sociales.  Sintoniza el episodio 110 de The Brand Therapist, y aprende cómo transformar tu marca personal desde adentro. Aprende a alinearte con tu verdadero yo, a potenciar tus fortalezas, y conectar de forma genuina con tu audiencia.  Lo que irás a aprender de este episodio: Deyanira habla sobre la creación de Un Cuarto Más Chico (2:40) Por qué es tan importante reconocer el arquetipo de tu marca (7:00) Cómo lograr diferenciarse en un mercado donde todos parecen iguales (11:40) No se trata de lo que quieres ser, se trata de lo que eres (16:50) Por qué el “Archetype Test” parece magia? (21:00) Connect with Deyanira Alvarez: LinkedIn  Let's Connect! Website LinkedIn Terapeuta de Marca: Utilizando la psicología para transformar la forma como creamos nuestra Marca Personal

If you feel your brand is stagnant, and you want to skyrocket your sales and growth, you can't miss today's episode.One of the toughest yet most rewarding challenges of growing a personal brand is making it memorable; achieving brand recognition should be at the top of your brand's wish list.In today's solo episode, we delve into the significance of brand recognition and explore how defining your personal brand's essence, understanding your audience, and being consistent in your messaging will help your brand stand out.Throughout this episode, you'll learn to deal with the challenges of developing a memorable brand, like lack of brand identity or unclear mission and vision. You'll also learn about the importance of building an emotional connection with your audience, why you shouldn't focus solely on your superfans, and how to create tension.Plus, you'll get actionable strategies to overcome brand stagnation, develop a lasting connection with your target audience, learn how to use The Methodology, and much more.Tune into episode 109 of The Brand Therapist and discover how to define your brand's character and unveil the secrets of creating a recognizable brand.In This Episode, You Will Learn:About the challenges you might be struggling with to build brand recognition (2:10)Three steps to achieve brand recognition (6:00)What is The Methodology, and how to use it (9:10)A real-world example of how to achieve brand recognition (14:20)Why shouldn't only focus on your superfans (25:00)Let's Connect!WebsiteLinkedIn

Is it possible to enhance your brand's impact by turning away from external validation and tuning into your inner voice?Aligning with our true worth is something we might lose sight of when all we do is be surrounded by metrics and sales reports that inevitably lead to constant comparisons.In this episode, I'm joined by the incredible Michelle Sorro, Spiritual Entrepreneur and Transformational Mentor, known for her intuitive gifts and bold heart. She is the Host of the top 1% podcast Fire & Soul, a former TV Host, and the co-founder of the Podcast Accelerator, which helped over 200 people launch their podcasts.Throughout this episode, you'll hear Michelle's thoughts on why doing deep inner work is the answer to connecting with our potential, overcoming unhealthy habits, and moving from mass appeal to serving our niche audience authentically. Michelle also talks about her transition from TV host to spiritual entrepreneur, the transformative power of shadow work, refining our inner listening abilities, and so much more.Tune into episode 108 of The Brand Therapist and learn more about Michelle's beautiful journey from turning her back to fame to finding purpose, and embarking on a spiritual journey toward her true self.In This Episode, You Will Learn:From living to feed the ego to letting go and trusting the process (4:20)Michelle talks about her spiritual awakening (7:00)Our bodies are wisdom carriers, we should listen to them more (15:20)We are always being guided, we only need to pay more attention (27:00)The importance of asking for help when we need it (34:10)The more you let go of expectations, the further you go (39:20)Connect with Michelle Sorro:WebsiteInstagramFacebookWatch the Soul & Fire Podcast on YouTubeSave your spot for the Magnetic Creator Mastermind 2025Let's Connect!WebsiteLinkedIn

Can you think of an acceptable reason why you should quit your dreams?Meet Rochel Marie Lawson, Founder, Multiple Best-selling Author, Podcaster, and the Queen of Feeling Fabulous. From overcoming gender and racial barriers at Silicon Valley to transforming the telecom installation industry to balancing doshas and using Ayurveda's principles to achieve financial wealth, Rochel's entrepreneurial journey is both fascinating and inspiring.Throughout this episode, Rochel talks about Blissful Living 4 You, the company she started to help men and women unlock bliss in all areas of their lives, the "thick skin" she had to develop to endure her entrepreneurial journey, and what kept her motivated to become a "professional student" and getting five degrees.Plus, Rochel explains the importance of prioritizing health and wellness, especially for female entrepreneurs, shares golden nuggets about her experiences in branding, talks about the significance of honoring one's worth, and much more.Tune into episode 106 of The Brand Therapist and learn more about Rochel's intuitive abilities, Ayurveda integration, and mission to create a supportive network that helps people unlock their bliss.In this Episode, You Will Learn:A bit about Rochel's challenges in Silicon Valey (2:20)Founding the first woman-owned telecom company in the US (5:10)Facing gender bias in the construction industry (7:00)About Rochel's intuitive abilities and nursing background (13:20)Integrating Ayurveda to empower women (16:30)About Rochel's mission to empower women across generations (21:40)The importance of wisdom, wealth, and wellness in women's lives (24:50)Connect with Rochel Marie Lawson:WebsiteLinkedInListen to the Blissful Living 4 You Podcast on YouTubeTwitterInstagramPinterestLet's Connect!WebsiteLinkedIn

Where does sustainability stand in the line of your priorities when thinking of your product? What about inclusion, connectivity, and impact?Today, I'm joined by the extraordinary Ian Peterman, Author, Podcaster, and Founder. Focusing on honoring the connection between us and the environment, Ian dared to rethink how companies and people produce and consume. He created Conscious DesignHaus, a company that aims to nurture a circular society and improve sustainability through design that prioritizes inclusion, connection, and products that positively impact the world. He is also the host of the Conscious Design podcast and the Author of a book with the same name, where he explains the importance of creating brands and products capable of restoring and sustaining our planet.Throughout this episode, Ian shares his thoughts on the intersection between design, sustainability, and circular economy, the need for a holistic approach to product design, and industrial designers' crucial role in creating these innovative products. You'll also hear about the values that inspire and motivate Ian, how filtering clients can help you grow your agency, practical tips to make good choices when replacing ourselves in specific roles in our company, and more.Tune into episode 105 of The Brand Therapist, allow yourself to rethink how you design your products, become more conscious about their impact, and discover how to honor the connection that exists within us.In This Episode, You Will Learn:Ian answers what makes Conscious Design special (4:00)Ian shares his thoughts on the concept of circularity (9:50)About industrial designers' role in sustainability (13:20)What are the values that inspired Ian in the first place (18:40)Ian shares lessons learned in his entrepreneurial journey (21:10)Conscious Design and its role as an educational platform (24:50)Connect with Ian Peterman:WebsiteInstagramLinkedInYouTubeTwitterFacebookConscious DesignHaus WebsiteConscious Design PodcastBook: Ian Peterman, Jessica Peterman - Conscious DesignLet's Connect!WebsiteLinkedIn