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Brand Therapist
Customized Brand Transformation: Embracing Inner Wisdom for Outer Success with Michelle Sorro
Is it possible to enhance your brand's impact by turning away from external validation and tuning into your inner voice?
Aligning with our true worth is something we might lose sight of when all we do is be surrounded by metrics and sales reports that inevitably lead to constant comparisons.
In this episode, I'm joined by the incredible Michelle Sorro, Spiritual Entrepreneur and Transformational Mentor, known for her intuitive gifts and bold heart. She is the Host of the top 1% podcast Fire & Soul, a former TV Host, and the co-founder of the Podcast Accelerator, which helped over 200 people launch their podcasts.
Throughout this episode, you'll hear Michelle's thoughts on why doing deep inner work is the answer to connecting with our potential, overcoming unhealthy habits, and moving from mass appeal to serving our niche audience authentically. Michelle also talks about her transition from TV host to spiritual entrepreneur, the transformative power of shadow work, refining our inner listening abilities, and so much more.
Tune into episode 108 of The Brand Therapist and learn more about Michelle's beautiful journey from turning her back to fame to finding purpose, and embarking on a spiritual journey toward her true self.
In This Episode, You Will Learn:
- From living to feed the ego to letting go and trusting the process (4:20)
- Michelle talks about her spiritual awakening (7:00)
- Our bodies are wisdom carriers, we should listen to them more (15:20)
- We are always being guided, we only need to pay more attention (27:00)
- The importance of asking for help when we need it (34:10)
- The more you let go of expectations, the further you go (39:20)
Connect with Michelle Sorro:
- Website
- Watch the Soul & Fire Podcast on YouTube
- Save your spot for the Magnetic Creator Mastermind 2025
Let's Connect!
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110. Generando Conexiones Que Importan Y Hacen La Diferencia con Deyanira “Deyi” Álvarez
31:09||Ep. 110¿Es posible crear una marca personal auténtica sin copiar a otros? ¿Cuáles son los aspectos de tu personalidad que deberías mostrar para conectar con tu audiencia ideal?Esta semana, en nuestro primer episodio en español, nos visita la Especialista en Comunicación Estratégica, Creadora de Contenido, Traductora y Empresaria Panameña, Deyanira Álvarez. Deyanira se especializa en liderar proyectos qua ayudan emprendedores a alinear sus valores y objetivos para generar conexiones auténticas con su audiencia. Es la creadora de “Un Cuarto Más Chico,” un emprendimiento que ayuda a pequeñas empresas y organizaciones sin fines de lucro a optimizar su comunicación, y es una de las responsables por el lanzamiento de la versión en español de “Brand Therapist,” que está disponible desde el 30 de agosto con el nombre “Terapeuta de Marca: Utilizando la psicología para transformar la forma como creamos nuestra Marca Personal.” Durante nuestra conversación, Deyanira comparte su conocimiento sobre el desarrollo de marcas personales y cómo generar conexiones genuinas. Además, Deyanira nos regala herramientas prácticas para alinear nuestra marca con nuestra personalidad, hacer nuestras virtudes y fortalezas más visibles, y mejorar cómo y qué comunicamos en nuestras redes sociales. Sintoniza el episodio 110 de The Brand Therapist, y aprende cómo transformar tu marca personal desde adentro. Aprende a alinearte con tu verdadero yo, a potenciar tus fortalezas, y conectar de forma genuina con tu audiencia. Lo que irás a aprender de este episodio: Deyanira habla sobre la creación de Un Cuarto Más Chico (2:40) Por qué es tan importante reconocer el arquetipo de tu marca (7:00) Cómo lograr diferenciarse en un mercado donde todos parecen iguales (11:40) No se trata de lo que quieres ser, se trata de lo que eres (16:50) Por qué el “Archetype Test” parece magia? (21:00) Connect with Deyanira Alvarez: LinkedIn Let's Connect! Website LinkedIn Terapeuta de Marca: Utilizando la psicología para transformar la forma como creamos nuestra Marca Personal109. Unveiling the Brand Assets for Recognition, Sales, and Impact
30:40||Ep. 109If you feel your brand is stagnant, and you want to skyrocket your sales and growth, you can't miss today's episode.One of the toughest yet most rewarding challenges of growing a personal brand is making it memorable; achieving brand recognition should be at the top of your brand's wish list.In today's solo episode, we delve into the significance of brand recognition and explore how defining your personal brand's essence, understanding your audience, and being consistent in your messaging will help your brand stand out.Throughout this episode, you'll learn to deal with the challenges of developing a memorable brand, like lack of brand identity or unclear mission and vision. You'll also learn about the importance of building an emotional connection with your audience, why you shouldn't focus solely on your superfans, and how to create tension.Plus, you'll get actionable strategies to overcome brand stagnation, develop a lasting connection with your target audience, learn how to use The Methodology, and much more.Tune into episode 109 of The Brand Therapist and discover how to define your brand's character and unveil the secrets of creating a recognizable brand.In This Episode, You Will Learn:About the challenges you might be struggling with to build brand recognition (2:10)Three steps to achieve brand recognition (6:00)What is The Methodology, and how to use it (9:10)A real-world example of how to achieve brand recognition (14:20)Why shouldn't only focus on your superfans (25:00)Let's Connect!WebsiteLinkedIn107. Stay Ahead of the Pack by Resignifying Your Personal Experiences with Leslie Gallagher
37:14||Ep. 107What if I told you the #1 wellness center for canines in California and the largest hydrotherapy facility in the world started as a compassionate and loving gesture?In today's episode, I'm joined by Leslie Gallagher, Founder and CEO of Two Hands Four Paws, a premier animal rehabilitation clinic in Los Angeles. After her beloved boss died, Leslie found herself jobless and stuck with her former employer's paralyzed German Shepherd, who she took with her to save the dog from being euthanized.Throughout this episode, you'll hear how Leslie transformed a loving gesture into a million-dollar business, her obsession with empowering and developing her employees, and her unique approach to business growth. Leslie also talks about her passion for mentoring, the importance of counting on a supportive network, the challenges of balancing supervision and support at the workplace, and much more.Tune into episode 107 of The Brand Therapist and learn more about Leslie's inspiring story of compassion, resilience, brilliant branding, and entrepreneurship.In This Episode, You Will Learn:Leslie's fascinating story of how she started Two Hands Four Paws (4:00)The assistant job that started it all for Leslie (7:40)From a shoehorned pool in a backyard to the largest hydrotherapy facility in the world (11:40)Leslie talks about the difference a supportive network can make (19:10)Leslie talks about her staff's mental health and how she takes care of it (26:50)Connect with Leslie Gallagher:WebsiteInstagramYouTubeFacebookEmail: leslie@twohandsfourpaws.comLet's Connect!WebsiteLinkedIn106. Unleash Your Inner Bliss with the Queen of Feeling Fabulous, Rochel Marie Lawson
34:58||Ep. 106Can you think of an acceptable reason why you should quit your dreams?Meet Rochel Marie Lawson, Founder, Multiple Best-selling Author, Podcaster, and the Queen of Feeling Fabulous. From overcoming gender and racial barriers at Silicon Valley to transforming the telecom installation industry to balancing doshas and using Ayurveda's principles to achieve financial wealth, Rochel's entrepreneurial journey is both fascinating and inspiring.Throughout this episode, Rochel talks about Blissful Living 4 You, the company she started to help men and women unlock bliss in all areas of their lives, the "thick skin" she had to develop to endure her entrepreneurial journey, and what kept her motivated to become a "professional student" and getting five degrees.Plus, Rochel explains the importance of prioritizing health and wellness, especially for female entrepreneurs, shares golden nuggets about her experiences in branding, talks about the significance of honoring one's worth, and much more.Tune into episode 106 of The Brand Therapist and learn more about Rochel's intuitive abilities, Ayurveda integration, and mission to create a supportive network that helps people unlock their bliss.In this Episode, You Will Learn:A bit about Rochel's challenges in Silicon Valey (2:20)Founding the first woman-owned telecom company in the US (5:10)Facing gender bias in the construction industry (7:00)About Rochel's intuitive abilities and nursing background (13:20)Integrating Ayurveda to empower women (16:30)About Rochel's mission to empower women across generations (21:40)The importance of wisdom, wealth, and wellness in women's lives (24:50)Connect with Rochel Marie Lawson:WebsiteLinkedInListen to the Blissful Living 4 You Podcast on YouTubeTwitterInstagramPinterestLet's Connect!WebsiteLinkedIn105. Conscious Design. Crafting Products that Prioritize Impact Over Looks with Ian Peterman
31:10||Ep. 105Where does sustainability stand in the line of your priorities when thinking of your product? What about inclusion, connectivity, and impact?Today, I'm joined by the extraordinary Ian Peterman, Author, Podcaster, and Founder. Focusing on honoring the connection between us and the environment, Ian dared to rethink how companies and people produce and consume. He created Conscious DesignHaus, a company that aims to nurture a circular society and improve sustainability through design that prioritizes inclusion, connection, and products that positively impact the world. He is also the host of the Conscious Design podcast and the Author of a book with the same name, where he explains the importance of creating brands and products capable of restoring and sustaining our planet.Throughout this episode, Ian shares his thoughts on the intersection between design, sustainability, and circular economy, the need for a holistic approach to product design, and industrial designers' crucial role in creating these innovative products. You'll also hear about the values that inspire and motivate Ian, how filtering clients can help you grow your agency, practical tips to make good choices when replacing ourselves in specific roles in our company, and more.Tune into episode 105 of The Brand Therapist, allow yourself to rethink how you design your products, become more conscious about their impact, and discover how to honor the connection that exists within us.In This Episode, You Will Learn:Ian answers what makes Conscious Design special (4:00)Ian shares his thoughts on the concept of circularity (9:50)About industrial designers' role in sustainability (13:20)What are the values that inspired Ian in the first place (18:40)Ian shares lessons learned in his entrepreneurial journey (21:10)Conscious Design and its role as an educational platform (24:50)Connect with Ian Peterman:WebsiteInstagramLinkedInYouTubeTwitterFacebookConscious DesignHaus WebsiteConscious Design PodcastBook: Ian Peterman, Jessica Peterman - Conscious DesignLet's Connect!WebsiteLinkedIn104. The Storyteller's Playbook: 12 Steps To Craft the Perfect Outline for Your Book
27:14||Ep. 104Writing a book can be a daunting experience. Even those who have never tried know that is one of the most time-consuming, focus-demanding, and taxing things someone can do. Still, once you know what and who you are writing for, everything becomes easier.In today's solo episode, we'll explore how by combining the Archetype and the 12 Steps To Story methods, you can craft an outline to make your writing process easier and guarantee your book speaks your superfans' language.Throughout this episode, you'll learn to use the Archetype method to develop your book's characters, how to let emotional transformation and personal development drive your story, and how to edit it to make it a page-turner for your superfans. You'll also hear about the 12 Steps To Story method, which will help you outline your book chapter by chapter, craft a compelling story, ensure you write from a place of authenticity and self-awareness, and much more.Tune into episode 104 of The Brand Therapist and discover how to create the perfect outline for your book in 12 easy steps.In This Episode, You Will Learn:The more you understand your audience, the easier it is to create content for them (1:30)What's your book about? Learning to position our story (4:20)Knowing your goal gives you a direction to follow (7:20)Creating your book's transformation moment (9:20)Helping your audience connect the dots (14:00)Why you should only worry about being authentic when writing your book (20:10)Resources Mentioned:Joseph Campbell's booksBook: Carl Jung - The Red Book: A Reader's Edition (Philemon)Let's Connect!WebsiteLinkedIn103. Consistency Equals Longevity. Marketing Strategies for the Long Run with Emani Guy
30:28||Ep. 103Being consistent in personal branding is way more than committing to posting regularly on social media. Brands reflect consistency in the quality of their messaging, content, and the value they bring with every single post.In this episode, I'm joined by Marketing Strategist Emani Guy, Founder and CEO of Made New Marketing. After many years working in the legal and consulting industry and not feeling fulfilled, Emani started doing little marketing projects as a side hustle. She found in marketing her true passion and purpose, and less than one year later, gathered the courage, lost her job, took the leap of faith, and started Made New Marketing, becoming a full-time marketing entrepreneur.Throughout this episode, you'll hear about Emani's journey from wanting to become an attorney to starting her own marketing agency and the traits developed during her childhood that fit perfectly into her new role as Founder and CEO. You'll also hear Emani's best advice to make your brand stand out in social media, identify what's working and what isn't, and stand out from the crowd with your digital marketing.Additionally, Emani debunks myths about social media's benefits, potential, and pitfalls, shares three tips to grow your online presence and relevance, explains why consistency is crucial to growing your personal brand, and much more.Tune into episode 103 of The Brand Therapist and discover some of Emani's big-picture perspective ideas for your personal brand.In This Episode, You Will Learn:A bit about Emani's journey into marketing and branding (3:00)Myths and truths about social media and marketing (7:20)My content went viral, now what? (9:00)Emani explains the importance of building an online presence based on values (13:00)Emani talks about her personalized marketing plans (22:10)Three tips to stand out on social media (24:30)Connect with Emani Guy:LinkedInEmail: emani@madenewmarketing.comMade New Marketing InstagramMade New Marketing FacebookLet's Connect!WebsiteLinkedIn102. Unlocking Your Personal Brand's Potential from the Inside Out with Joy Willett
42:11||Ep. 102Connecting with one's true purpose is a shortcut for breaking self-imposed barriers and rocket launch accomplishments.In today's episode, the extraordinary Joy Willett joins us to talk about how clairvoyance, NLP, and hypnosis can help you unlock your true potential and skyrocket your personal brand's popularity. Joy is a Transformational Coach, Corporate Trainer, and Mentor. She is also an NLP, Hypnosis, and Time Line Therapy® Trainer, Best-selling Author, and International mastermind retreat Leader.Throughout this episode, you'll hear about the importance of aligning mind, body, and spirit to achieve personal and professional goals, and how NLP and Joy's clairvoyance can help with it. Joy also explains how positive language and visualization techniques can help you transform your life and your personal brand's fate, her experiences with NLP and Time Line Therapy®, and much more.Tune into episode 102 of The Brand Therapist and discover how to connect with your bigger mission and unlock your and your personal brand potential from the inside out.In This Episode, You Will Learn:A bit about Joy's background and journey into NLP, Time Line Therapy®, and Hypnosis (4:10)How can NLP help grow a business (8:20)What is Time Line Therapy® and why it works so fast (13:30)Joy explains what happens behind the scenes when we get hypnotized (22:20)What is matching and mirroring and why do we do that (28:00)Connect with Joy Willett:WebsiteLinkedInInstagramFacebookLet's Connect!WebsiteLinkedIn