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Marketing and Business Advice for Creative Entrepreneurs


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  • 9. Starting Your Business Online: A Beginner's Guide

     08:32
    Step-by-Step Essentials for Launching Your Digital PresenceIn this episode of "Marketing Your Craft," host Tracey, an award-winning marketing expert from Somerset, UK, provides a comprehensive guide for beginners on how to get their business online. From brainstorming a unique domain name to choosing the right hosting platform, Tracey covers all the essential steps to help you launch your website and establish your online presence.Description:Welcome to "Marketing Your Craft," where Tracey, a seasoned marketing professional from Somerset, UK, guides creative entrepreneurs through the process of growing their businesses. In this episode, Tracey offers a beginner's guide to taking your business online. She breaks down the steps to set up your domain name, choose the right hosting platform, and launch your website effectively.Tracey covers:Brainstorming Domain Names: Tips for creating a unique and memorable domain name.Checking Availability: How to verify if your desired domain name is available and not already taken on social media.Registering Your Domain: Steps to register your domain name and ensure it’s protected.Checking with Companies House: Making sure your business name isn’t already registered with Companies House.Choosing a Hosting Platform: Evaluating different hosting services like WordPress and Wix to find the best fit for your business needs.Defining Your Website’s Purpose: Identifying the key functions your website needs to perform, such as e-commerce capabilities, portfolio display, or blog hosting.With over 20 years of sales and marketing experience, Tracey provides practical advice and actionable steps to help you navigate the process of launching your business online. Tune in to learn how to establish a professional online presence and take your creative business to the next level.Join us for this essential guide to building your online business. Subscribe to "Marketing Your Craft" and start your journey to digital success today!Beginner's guide to online businessSetting up a domain nameBrainstorming business namesChecking domain availabilityRegistering a domain nameChoosing a hosting platformWordPress vs. WixBusiness website setupOnline presence for entrepreneursLaunching a business website

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  • 8. Mastering Customer Service: Addressing Issues Head-On

     19:42
    In this episode of "Marketing Your Craft," host Tracey, an award-winning sales expert from Somerset, UK, delves into the vital role of customer service in business success. Tracey emphasizes the importance of addressing customer issues promptly rather than avoiding them. Confronting problems head-on not only resolves conflicts but also builds trust and loyalty, leading to long-term success.Description:Welcome to "Marketing Your Craft," where Tracey, a seasoned marketing professional from Somerset, UK, helps creative entrepreneurs elevate their businesses. In this episode, Tracey focuses on the critical aspect of customer service: addressing issues as they arise. Avoiding problems can lead to bigger conflicts and damage your reputation, whereas dealing with them promptly can enhance customer satisfaction and loyalty.Tracey shares insights on:The Importance of Prompt Response: Why timely action is crucial in resolving customer complaints.Building Trust through Transparency: How honesty and openness can turn a negative situation into a positive experience.Effective Communication Skills: Techniques for clear, empathetic, and professional communication.Turning Complaints into Opportunities: Using customer feedback to improve your products and services.Case Studies and Real-World Examples: Stories of businesses that succeeded by addressing issues head-on.With over 20 years of experience in sales and marketing, Tracey provides actionable tips and strategies to help you master customer service and foster a loyal customer base. Tune in to learn how confronting issues can lead to greater business success.Join us for this insightful episode on enhancing your customer service skills. Subscribe to "Marketing Your Craft" and start building stronger relationships with your customers today!Mastering customer serviceAddressing customer issuesImportance of prompt responseBuilding trust in businessEffective customer communicationTurning complaints into opportunitiesCustomer service strategiesEnhancing customer satisfactionProfessional conflict resolutionBusiness success through customer service

  • 7. Overcoming Fear: The Myth of Perfection in Business

     07:06
    In this episode of "Marketing Your Craft," host Tracey, an award-winning marketing expert from Somerset, UK, tackles the paralyzing fear of not being perfect. Many creative entrepreneurs delay launching their ideas or projects, waiting for everything to be flawless. However, this pursuit of perfection can hinder progress and success. Tracey shares valuable insights and strategies to help you overcome this fear, stay professional, and take action.Welcome to "Marketing Your Craft," where Tracey, a seasoned marketing professional from Somerset, UK, helps creative entrepreneurs unlock their potential and grow their businesses. In this episode, Tracey addresses a common hurdle: the fear of not being perfect. Waiting for perfection can paralyze progress and prevent you from achieving your goals.Tracey provides practical advice on how to:Recognize and overcome the fear of imperfectionUnderstand the difference between professionalism and perfectionismEmbrace the learning process that comes with taking actionSet realistic goals and milestones for your projectsUse feedback and iterations to improve over timeMaintain professionalism while starting before you feel completely readyWith over 20 years of experience in the industry, Tracey shares real-world examples and actionable tips to help you take the first step, even when things aren't perfect. Tune in to learn how to overcome your fears, take action, and watch your creative business thrive.Join us for an inspiring journey to conquer the myth of perfection and start making progress today. Subscribe to "Marketing Your Craft" and start turning your ideas into reality!Overcoming fear in businessPerfectionism in entrepreneurshipStarting a business without perfectionProfessionalism vs. perfectionismTaking action in businessBusiness growth through actionCreative entrepreneurship tipsEmbracing imperfectionRealistic goal setting for entrepreneursLearning and improving in business

  • 6. Protect Your Business: Battling Spam Emails and Fake Bookings

     19:29
    Welcome to another episode of "Marketing Your Craft," the podcast dedicated to helping creative entrepreneurs thrive. In this episode, Tracey, an experienced marketing professional from Somerset, UK, delves into the critical topic of protecting your business from spam emails and scammers. As you navigate the growth of your creative enterprise, encountering fraudulent activities becomes an unfortunate reality.Tracey provides practical advice on:Recognizing and filtering out spam emailsIdentifying common scam tactics and how to avoid themHandling fake bookings with professionalismUtilizing tools and techniques to enhance your email securityImplementing best practices for fraud preventionWith over 20 years of industry experience, Tracey shares real-world examples and actionable tips to help you safeguard your business and maintain your focus on serving genuine customers. Tune in to learn how to navigate these challenges and protect your creative business from potential threats.Join us as we explore essential strategies to keep your business secure. Subscribe to "Marketing Your Craft" and equip yourself with the knowledge to combat spam and scammers effectively!Protecting your business from spamIdentifying scam emailsHandling fake bookingsEmail security for entrepreneurs

  • 5. Discovering Your Why: The Key to Business Success

     08:55
    Uncover Your True Motivation and Propel Your Creative Business ForwardWelcome to "Marketing Your Craft," where host Tracey, a seasoned marketing professional from Somerset, UK, helps creative entrepreneurs unlock their full potential. In this episode, Tracey delves into the transformative concept of discovering your "why"—the fundamental reason behind your business venture. Understanding your "why" is essential for achieving long-term success and staying motivated through the ups and downs of entrepreneurial life.Tracey offers practical advice and exercises to help you:Uncover your true motivation and passionDefine your purpose and align it with your business goalsStay resilient and focused in the face of challengesUse your "why" to inspire and drive your business forwardWith over 20 years of experience in the industry, Tracey shares real-world examples and actionable tips to help you connect with your core values and leverage them to propel your creative business. Tune in to discover how knowing your "why" can transform your approach to business and lead you to greater success.Join us for an inspiring journey to uncover your true motivation. Subscribe to "Marketing Your Craft" and start building a business that's not only successful but also deeply fulfilling!

  • 4. Maximize Your Trade Show Success: Essential Marketing Strategies

     09:50
    In this episode of "Marketing Your Craft," join host Tracey, an award-winning marketing expert from Somerset, UK, as she shares her top strategies for maximizing your presence at trade shows. From pre-show planning to post-event follow-ups, Tracey provides a comprehensive guide to ensure your trade show experience is not only memorable but also profitable.Discover how to set up an eye-catching trade stand, engage effectively with attendees, and use smart marketing techniques to drive traffic and sales. Learn about the essential items to bring, the importance of presentation, and innovative ways to capture customer interest and data. This episode is packed with actionable insights to help you stand out in a crowded marketplace and make the most of every trade show opportunity.

  • 3. Seamless Transactions: Handling Payments at Trade Stands

     10:13
    In this episode of "Marketing Your Craft," host Tracey, an award-winning marketing expert from Somerset, UK, delves into the critical aspect of handling payments at trade stands. Ensuring you have reliable and efficient payment methods can make or break your trade show experience. Tracey covers everything you need to know about setting up and managing transactions, from selecting the right payment machines to ensuring you have a reliable signal.Whether you're dealing with cash, card payments, or digital transactions, this episode provides practical advice to ensure every sale goes smoothly. Discover the different types of payment machines, how to choose the best one for your business, and tips for troubleshooting common issues like signal problems. Join Tracey to learn how to create a seamless payment experience for your customers, boosting your sales and enhancing your professionalism.Support this show To get your sum up -