Words First Marketing

In this episode, Matt sits down with Jon Morrison, a seasoned entrepreneur who shares his journey from being a generalist marketer to finding success in a niche market. Discover the advantages of having a clear niche, the benefits of simplicity and scalability.Connect with Jon:https://getclear.ca/https://segmentology.ca/

We're joined by Nathan Riches, a former StoryBrand guide with a deep understanding of StoryBrand and its impact on businesses. Nathan shares his insights on how applying StoryBrand can transform businesses, both for better and worse.In this captivating conversation, we explore worst-case scenarios and the lessons they teach us. Matt, our host, engages Nathan in a thought-provoking discussion about the importance of business transformation when implementing StoryBrand messaging. They touch on various aspects, including the need for a shift in service delivery, the distinction between being the hero and the guide, and the potential impact on business models and personnel.Connect with Nathan: https://www.linkedin.com/in/nathanriches/NPsXtwmlAKarZp9BzFeg

In this episode, host Matt is joined by Benji Albrecht, a seasoned story brand guide specializing in working with lawyers and law firms. Together, they delve into the fascinating world of legal marketing and discuss the practical applications of StoryBrand in this unique context.Connect with: https://www.benjialbrecht.com/

Real estate agents are a natural fit for StoryBrand. Why? Because they’re already used to building their own brand. Their typical clients want to work with THEM not with whatever the sign says hanging outside.We had a recent discussion with Royce King, StoryBrand Guide and marketer, who specializes in helping Real estate agents find their StoryBrand voice to define their audience, set expectations, and ultimately get more leads. Tune in to learn why.Connect with Royce:Linkedin: https://www.linkedin.com/in/roycegomezking/https://www.3watersmarketing.com/

Tech companies might not feel like the most natural fit for storybrand. After all, how do metrics, UI, and cutting-edge tech mesh with the human-centric marketing of Business Made Simple? The answer, it turns out, is through shared goals and a common link in UI. Matt Banker was able to sit down and interview Kelly Sjol, the founder of Storify Marketing, and a StoryBrand guide that primarily works with B2B and tech companies. So how DO businesses in the tech space utilize StoryBrand in their marketing? Let’s seeConnect with Kelly: https://www.storifymarketing.com/

StoryBrand is a great framework because it works with nearly every industry, but what happens when you’re trying to create StoryBrand for B2B businesses – who often have smart people on BOTH sides of the marketing equation? That’s the question we posed to Josh Brammer, owner of Lantern Marketing, who has extensive experience marketing to B2B service providersConnect with Josh: https://hellolantern.com/story-that-sells/