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Interview with Matt Plapp, Author of, “Restaurant Marketing That Works: Back to the Basics: Before, During & After the Pandemic”
Season 1, Ep. 54
Your probability of selling to an existing customer is higher than selling to a new customer. Matt Plapp sits down a second time with Steven at The Profitable Table to discuss acquiring new customers, but also remarketing to past customers to bring them back to your restaurant. Tune in and learn more about collecting data and using it to increase traffic and increase sales. Listen Now!
Don’t forget to check out Matt’s latest book, “Restaurant Marketing That Works: Back to the Basics: Before, During & After the Pandemic,” which can be purchased on Amazon.