Influence: Exploring The Good, The Bad, and The Ugly Of Advertising

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Sara DeCou on Miquela, the computer-generated influencer that captivated the internet

Season 2, Ep. 8

Thanks to social media, emerging technologies and, let’s face it, an increasingly surreal zeitgeist, our idea of what’s real and what’s not is murkier than ever. This week Damian chats to Sara DeCou, co-founder of Brud and co-creator of Miquela – a computer-generated influencer who amassed over 1.5 million Instagram followers. The pair discuss alter egos, fake news and a dystopian-sounding future governed by technology.  



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