Influence: Exploring The Good, The Bad, and The Ugly Of Advertising
Rana el Kaliouby on what makes us human (and how brands can cash in on it)
Season 2, Ep. 3
90% of everything we say is communicated nonverbally. So can we ever get across how we really feel over chat apps, emails or conference calls? This week Damian talks to Rana el Kaliouby who, as founder and CEO of Affectiva, has pioneered a digital software that can read and analyze human emotion in real time. The pair discuss how tracking viewer response helps brands like Coke and Dove make better, more-inclusive ads, and why a future grounded in digital comms might see us emotionally regress.
Karan Wadhera on investing in cannabis and working with Snoop
Season 2, Ep. 2
Raking in billions of dollars in legal revenue (even during COVID-19), cannabis is one of the most sophisticated and tech-forward industries out there. This week Damian chats all things weed with renowned investor Karan Wadhera who, as managing partner of Casa Verde Capital, has seen first-hand how the industry can thrive. The pair discuss smart cannabis tech, doing business with Snoop and how to manage advertising for a product plagued with stigma.
Cindy Gallop on getting what you want – inside and outside the boardroom
Season 2, Ep. 1
Damian Bradfield kicks off season 2 with straight-talking, advertising powerhouse, Cindy Gallop. From transforming the US market with her campaign for Axe to being the only speaker to say “cum on my face” on the TED stage, Cindy knows a thing or two about disrupting the system. She talks to us about her guaranteed formula for creative success (we’ll give you a hint, it’s all about trust), why women should ask for a shit ton of money and the reality of running a sex tech startup.
Season 2 Trailer
This season, we’re highlighting the people, technologies, and ideas that have catapulted advertising, PR, and marketing into the future...for better or for worse. Season 2 of Influence launches on May 13th.
Episode 8 - The birth of modern PR
In this episode, Damian explores how the godfather of modern PR, Edward Bernays, mastered the art of spin. From soap to cigarettes, Damian chats with author Larry Tye on how Bernays dramatically changed the way we live.
Episode 7 - Advertising enters the home
Season 1, Ep. 7
Damian talks with Kari Shimmel, Chief Strategy Officer at Campbell-Ewald, about how the introduction of TV ads after World War II completely transformed consumer culture.
Episode 6 - Ads that serve the public good
Season 1, Ep. 6
Damian talks about the creation and impact of ads that raise awareness about health, environmental, and other pressing issues with Gail Gallie, co-founder of Project Everyone, a non-profit that helps spread awareness for the UN’s Sustainable Development Goals.
Episode 5 - Advertising, meet Internet
Season 1, Ep. 5
In a wide-ranging discussion about the early days of internet advertising and how it shaped our online experience today, Damian chats with Rick Boyce – a former media buyer and one of the creators of the first ever banner ad.