Influence with Damian Bradfield
Episode 4 - The voice of the consumer
Season 1, Ep. 4
The best way to find out what consumers really want? Ask them. This week, journalist and author Liza Featherstone takes us through the history of focus groups, and how their decisions and influence continue to shape the world around us.
Davis Guggenheim on What Makes a Story Worth Telling
Season 3, Ep. 16
On this episode, Damian talks with the acclaimed director and founder of Concordia Studio, Davis Guggenheim. Davis shares the story of how he turned Al Gore’s dry slide deck about global warming into an Academy Award-winning film that transformed the public’s understanding of climate change with his documentary An Inconvenient Truth (2006). He also explains the ingredients of a good documentary, breaks down how they’re realized in his films about Malala and U2, and talks about how storytelling, when done right, has the power to unite us.Influence is a production of WeTransfer, produced in association with Reasonable Volume.
Isha Datar on Feeding the World with Lab-Grown Meat
Season 3, Ep. 15
Isha Datar is on a mission to change the way we eat. On this episode, she shares what she's learned from more than a decade at the forefront of "cellular agriculture," a term she coined. She talks about how lab-grown meat could not only reshape and reimagine the future of food, but also how it could dramatically scale back farming's environmental impact.Influence is a production of WeTransfer, produced in association with Reasonable Volume.
Cyrill Gutsch on Harnessing Creativity to Tackle Ocean Plastic
Season 3, Ep. 14
Damian interviews the founder of Parley for the Oceans Cyrill Gutsch about his journey from product designer to environmental leader. Focusing on plastic, Cyrill talks about using art to inspire action, upcycling plastic collected from the ocean, and pioneering new materials that are better for the earth. But his vision is bigger than that. Cyrill has found a way to capture our attention, and by bringing ocean plastic to the forefront, has given us a path to a better future.