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What to Expect from Retail in 2020 and Beyond

Retail isn’t all store closings and bankruptcies. Legacy retailers and direct-to-consumer startups alike are transforming their businesses through innovative technology, partnerships and more. Wharton Marketing Prof and Baker Retailing Center Academic Director Tom Robertson, and Baker Retailing Center Managing Director Mina Fader, discuss the challenges and opportunities retailers face in a time of transformation.

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