Wharton Business Daily
New Research Shows Multiple Choice Options Can Increase Charitable Giving
Alice Moon, Wharton Assistant Professor of Operations, Information and Decisions, joins the show to discuss her new research into increasing charitable giving and how quantity requests can improve donation rates more than open ended questions.
There's a Dire Need for More Financial Literacy in the US: Here's Why
Entrepreneur Ross Mac joins Wharton Business Daily to discuss the issue of improving financial literacy in the United States.
Can Twitter Be a Profitable Platform? Wharton Finance Professor Weighs In
Wharton Finance Professor Michael Roberts joins Wharton Business Daily to discuss Twitter's debt and profitability.
How a Craving for Pizza Turned into the Multi-Billion Dollar Start-up, GrubHub
Mike Evans, founder of GrubHub, joins Wharton Business Daily to discuss how he started GrubHub and his new book, Hangry.
Companies Need a Deeper Dive to Better Understand Who They Serve: Here's Why
Wharton Professor of Marketing Peter Fader joins Wharton Business Daily to talk about his new book, The Customer-Base Audit.
Nissan's Jérémie Papin: We Think 40% of Our Sales in 2030 Will Be Electric Vehicles
Jérémie Papin, Nissan Americas Chairperson, joins Wharton Business Daily's Auto Industry special to discuss the state of the company, its philosophy on technology, and the state of the electric vehicle market.
Corporate Sunk Costs: What is Their Impact on a Company's Bottomline?
Marius Guenzel, Wharton Assistant Professor of Finance, joins Wharton Business Daily to discuss the "sunk-cost" fallacy, his new research on the topic, and the mistake business leaders make in this area.
Candace Nelson Explains a Simple Recipe for Turning Passion into Profit
Candace Nelson, Co-Founder of Sprinkles Cupcakes, joins Wharton Business Daily to discuss her entrepreneurial journey and her book "Sweet Successes: A Simple Recipe to Turn Your Passion Into Profit."