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Ad Spending is Increasing As We Head Into 2024. Here's Why06:42Todd Krizelman, CEO and Co-Founder of MediaRadar joins the show to discuss trends in ad spending and how media fragmentation is changing how branding agencies are reaching consumers.
This Week in Marketing with Wharton Professor Barbara Kahn20:18Wharton Professor of Marketing Barbara Kahn recaps the week's marketing news and trends with Wharton Business Daily's Dan Loney.
Workplace Wellbeing Is at a 12-year Low: Here's Why12:55Gene Lanzoni, Head of Enterprise Content for Guardian Life, joins the show to discuss Guardian Life's 12th Annual Workplace Benefits study and why economic and personal wellbeing is at its lowest levels since the report's inception.
Why Brands Should Put Out Statements About Their Company vs. The Most Recent Global Issue11:24Joanna Piacenza, Head of Industry Intelligence for Morning Consult, recently joined the show to discuss why Americans want to see companies stick up for their employees, not politics.
Alexa, Can You Do My Holiday Shopping? New Research Explores How Customers Use Technology to Shop09:12Wharton Associate Professor of Marketing Pinar Yildirim joins the show to discuss her new research on brand loyalty and shopping with technology.
What is the Manufacturing Outlook for 2024? A Review of Deloitte's Outlook19:47John Coykendall, Deloitte's National Sector Leader for Industrial Products and Construction, joins the show to talk about the company's 2024 manufacturing outlook.