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The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
Not all customers are the same, regardless of how they appear on the surface. The most successful companies, from Amazon to Best Buy, understand their best customers are their most valuable asset, and they tailor their acquisition, development, and retention efforts to those customers. Host Dan Loney talks with Peter Fader, Professor of Marketing at the Wharton School, and Sarah Toms, Executive Director of Wharton Interactive at the Wharton School, to discuss their new book "The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value," which addresses how companies can help see their customers as individuals rather than a monolith on Knowledge@Wharton. Rachel Kipp, Associate Director of Knowledge@Wharton, joins us in conversation.
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Election Season: A Test of Corporate Conscience
12:03|Andrew Jones, Senior ESG Researcher at The Conference Board joins the show to discuss how companies are helping employees during election season, the ongoing challenges facing corporate DEI initiatives, and how to effectively support the electoral process while remaining non-partisan.Wealth and Health: How Financial Stability Impacts Your Well-Being
15:10|Renita Miller (Diversity, Equity, and Inclusion Officer at Wharton) and Doctor Joshua Levine (Chief of Penn Medicine's Neurocritical Care) join the show to discuss why financial wellness and health must go hand-in-hand to build stronger communities ahead of The Wellness Empowerment Project Summit.Cybercrime Is A Growing Pain: Consumers and Business Need To Protect Themselves Against These Evolving Threats
13:33|Steve Grobman, Executive Vice President and Chief Technology Officer at McAfee, joins the show to discuss the serious threat of cybercrime against consumers and businesses, the different types of cybercrime, and how criminals use emotional manipulation to gather personal information.Disaster Strikes At Any Time, How Are Homeowners Protecting Themselves? Wharton Real Estate Professor Discusses His Research on Disaster Loans
20:20|Benjamin Keys, Wharton Professor of Real Estate and Finance, joins the show to discuss his research on federal disaster loans and how they've helped homeowners and businesses, why many homeowners do not have sufficient insurance to cover disasters like floods, and how low-to-moderate income individuals are benefitting from the federal loan program.Healthcare Showdown: How Each Presidential Candidate’s Plan Will Shape America's Future
12:01|Wharton Health Management Professor, Mark Pauly, joins the show to discuss the current state of healthcare in the United States and how each presidential candidate's healthcare policies will impact Americans.What Small Businesses Are Thinking About As the Election Nears
11:09|Karen Kerrington, President & CEO of the Small Business & Entrepreneurship Council, joins the show to discuss issues and topics top of mind for small businesses heading into the upcoming electionU.S.-China Tensions Have a Chilling Effect on Scientific Research
13:47|Wharton’s Britta Glennon measures the chilling effect that tense U.S.-China relations are having on the exchange of scientific research.How AI Can Harm Financial Well-being
10:41|Wharton’s Wendy De La Rosa sounds the alarm about firms using AI to encourage consumer spending, which will harm financial well-being.Why Are International Taxes Impacting U.S. Workers? New Wharton Research Studies This Unexpected Hurdle
08:47|Daniel Garrett, Wharton Assistant Professor of Finance, joins the show to discuss his research on how international taxes are impacting the U.S. worker and the effects of multinational companies’ behavior on the U.S. job market overall.