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This Week in Business
The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
Not all customers are the same, regardless of how they appear on the surface. The most successful companies, from Amazon to Best Buy, understand their best customers are their most valuable asset, and they tailor their acquisition, development, and retention efforts to those customers. Host Dan Loney talks with Peter Fader, Professor of Marketing at the Wharton School, and Sarah Toms, Executive Director of Wharton Interactive at the Wharton School, to discuss their new book "The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value," which addresses how companies can help see their customers as individuals rather than a monolith on Knowledge@Wharton. Rachel Kipp, Associate Director of Knowledge@Wharton, joins us in conversation.
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Markets React to Iran Tensions and Rate Uncertainty
12:14|Jeremy Siegel, Wharton Emeritus Professor of Finance and Senior Economist at WisdomTree, explains how Iran-related tensions, Federal Reserve uncertainty, and continued AI sector expansion are influencing market resilience, investor sentiment, and the outlook for interest rates and equities.
Measuring the Impact of Europe’s Conservation Targets and Policies
14:00|Arthur van Benthem, Wharton Professor of Business, Economics and Public Policy examines how European Union land protection policies—despite meeting ambitious coverage targets—may fall short in delivering meaningful biodiversity and ecosystem restoration impacts.
Why Reverse Morris Trust Deals Demand Strategic Discipline
12:26|Emilie Feldman, Wharton Professor of Management, discusses how reverse Morris Trust transactions influence merger strategy, tax efficiency, and value creation through scale-driven synergies.
How AI Is Reshaping Blue-Collar Work and Skills
11:59|Lynn Wu, Associate Professor of Operations, Information and Decisions at the Wharton School, discusses how AI is driving a shift in blue-collar work, reshaping job responsibilities, and creating new opportunities for human judgment, adaptability, and problem-solving in an evolving workforce.
How Credit Scores Shape Homeowners Insurance Costs Nationwide
12:10|Ben Keys, Wharton Professor of Real Estate, discusses new research revealing how credit scores can impact homeowners insurance premiums more than climate risk, raising important questions about fairness, policy, and financial inequality.
Scaling a Local Favorite: The Strategy Behind Wawa’s Growth
11:35|Z. John Zhang, Wharton Professor of Marketing, discusses how brands like Wawa scale beyond their regional roots by leveraging innovation, customer loyalty, and strategic expansion into competitive new markets.
How School Cell Phone Bans Are Changing Student Behavior
14:07|Angela Duckworth, Wharton Professor of Operations, Information and Decisions and Co-Director of the Behavior Change for Good Initiative, discusses new findings from the Phones in Focus study on how school phone restrictions influence academic engagement, teacher satisfaction, and student wellbeing.
Inside the Business Models of Today’s Top AI Platforms
12:49|Stefano Puntoni, Wharton Professor of Marketing, analyzes how OpenAI, Google, and Anthropic are pursuing distinct business models and growth strategies to compete in the rapidly evolving artificial intelligence market.
How Geopolitics and AI Are Influencing Today’s Financial Markets
12:31|Jeremy Siegel, Emeritus Professor of Finance at the Wharton School and Senior Economist at WisdomTree, discusses how the Iran conflict, Federal Reserve decisions, and artificial intelligence are shaping market performance and long-term economic expectations.