Join our Head of UX Laurence and our PPC Account Manager Arun, as they dive into the world of Performance Max campaigns in the Hospitality Industry, alongside the key facts about PMax campaigns, and how we've succeeded with digital ads recently.

How Performance Max Campaigns Can Boost Your Sales

In this podcast, Harry Fielder and Laurence Pratt discuss Local Affiliate Networks in the world of hotel marketing. They explain how to create a local affiliate network within the hospitality space alongside collaborating with local businesses to create an ideal offer for guests to improve the overall guest experience, brand visibility and revenue growth.

Local Affiliate Networks

In this podcast, we explore the impact that reviews have on the success of businesses within the hospitality industry, and the various strategies that businesses can use to encourage positive reviews and advocate for their brand.

The Importance of Social Proof: Reviews and Social Media 

Part 2 

In this episode, we sit down with Laurence and Harry in part two of quick conversion rate wins for hotels. Whether you're struggling to fill rooms or looking to boost revenue, Laurence and Harry share practical tips and tricks to improve your hotel's conversion rates.

Quick Conversion Rate Wins For Hotels

In this episode, we sit down with Harry &amp; Laurence to discuss How To Create A Compelling Direct Booking Offer. We dive into the world of hotel direct bookings and explore how to create a compelling offer that will attract and retain guests. With the rise of online travel agencies and third-party booking platforms, it's becoming increasingly important for hotels to develop strategies to drive direct bookings.

How To Create A Compelling Direct Booking Offer | S01 E16 

In this episode, we sit down with Laurence and Harry to discuss quick conversion rate wins for hotels. Whether you're struggling to fill rooms or looking to boost revenue, Laurence and Harry share practical tips and tricks to improve your hotel's conversion rates.

Quick Conversion Rate Wins For Hotels | S01 E15 

In this episode, Laurence and Harry are talking about the impact of hotels using automation even further. They will be uncovering the common problems of digital transformation and in addition some great advice on how to overcome these issues from our managing director Harry Fielder.

How Can Hotels Use Automation? S01 E14 

Part 1  

In this episode, Laurence and Harry are talking about the impact of hotels using automation. They will be uncovering the common problems of digital transformation and in addition some great advice on how to overcome these issues from our managing director Harry Fielder.

How Can Hotels Use Automation? 

In this episode, Laurence and Harry are talking about the the significance of brand consistency within the hospitality industry across online platforms, as well as common problems which occur. Additionally some excellent advice on how to resolve these issues from the head of user experience at Umi Digital.

Hotel Brand Consistency in Integrated Marketing | S01 E12

A podcast about all things technology, travel, hotels, marketing and more - from the Umi team to your ears.

Welcome to Umi and a Cup of Tea, the podcast from Umi that brings you musings and insights across all things technology, travel, hotels, marketing and more. <h4>Umi is a digital marketing and development agency and has been empowering hotels and travel business to succeed online for over a decade.</h4> Everyone in our team has a powerful voice and a unique perspective on our industry. This podcast is the platform that brings our community together. It encapsulates all four of our core values: A love of learning, a hunger to innovate and to be the great connectors of the industry. And of course wellness, so grab yourself a tea, coffee or something a little strong and tune in.

Umi & a Cup of Tea

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