Share

cover art for Umi & a Cup of Tea

Umi & a Cup of Tea

A podcast about all things technology, travel, hotels, marketing and more - from the Umi team to your ears.


Latest episode

  • Mapping Your Customer Journey

    18:40|
    In this episode, Harry and Jess dive into the world of customer personas and journey mapping. They unpack how understanding your audience’s psychological drivers can lead to smarter, more impactful marketing decisions—touching on examples from tech, travel, and user experience design.They also discuss how businesses can use these insights to connect with customers in more authentic, emotionally intelligent ways.If you enjoy the episode, share your thoughts on LinkedIn or Instagram and tag us. Let’s keep the conversation going!Learn more about us on umidigital.co.uk

More episodes

View all episodes

  • Enhancing Hotel Experiences through Partnerships

    27:34|
    In this episode, Harry and Jess explore how strategic partnerships are crucial for enhancing hotel experiences. Drawing on their insights from ITB Berlin, they discuss the importance of collaboration between service providers and tech companies to optimise tech stacks and create seamless guest journeys. They also highlight creative partnership marketing strategies that hotels can leverage to build stronger connections with guests and the local community, ultimately delivering a more compelling hotel experience.If you enjoy the episode, share your thoughts on LinkedIn or Instagram and tag us. Let’s keep the conversation going!Learn more about us on umidigital.co.uk
  • Role of an Agency in an AI Future

    31:29|
    AI is no longer a distant concept—it’s here, and it’s transforming the way agencies work. But what role do agencies play in a world where AI can automate, optimise, and even create? In this episode, we explore how agencies (including us at Umi) can adapt, where human touch and expertise still matters most, and how to stay ahead in an AI-driven future.If you enjoy the episode, share your thoughts on LinkedIn or Instagram and tag us. Let’s keep the conversation going!Learn more about us on umidigital.co.uk
  • 1. We're Back! Catching Up & Looking Ahead to 2025

    26:02||Season 2, Ep. 1
    We’re back! After a little time away, Umi + A Cup of Tea returns for Series 2, and we couldn’t be more excited. In this first episode, Harry and Jess take a moment to reflect on everything 2024 brought, before diving into what’s ahead for 2025. Expect honest insights, big ambitions, and a lot of laughs along the way. Grab a cup of tea and tune in—we’ve missed you! If you enjoy the episode, share your thoughts on LinkedIn or Instagram and tag us. Let’s keep the conversation going!Learn more about us on umidigital.co.uk
  • 20. How Performance Max Campaigns Can Boost Your Sales

    35:07||Season 1, Ep. 20
    Join our Head of UX Laurence and our PPC Account Manager Arun, as they dive into the world of Performance Max campaigns in the Hospitality Industry, alongside the key facts about PMax campaigns, and how we've succeeded with digital ads recently.
  • 19. Local Affiliate Networks

    16:50||Season 1, Ep. 19
    In this podcast, Harry Fielder and Laurence Pratt discuss Local Affiliate Networks in the world of hotel marketing. They explain how to create a local affiliate network within the hospitality space alongside collaborating with local businesses to create an ideal offer for guests to improve the overall guest experience, brand visibility and revenue growth.
  • 18. The Importance of Social Proof: Reviews and Social Media

    39:56||Season 1, Ep. 18
    In this podcast, we explore the impact that reviews have on the success of businesses within the hospitality industry, and the various strategies that businesses can use to encourage positive reviews and advocate for their brand.