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The Bookkeeper Basecamp Podcast

Using Your Unique Expertise to Design a Boutique Virtual Bookkeeper Business

Season 3, Ep. 46

On this episode of the Bookkeeper Basecamp Podcast we’re talking about two critical strategies for virtual bookkeepers growing successful bookkeeping practices. Those two strategies are narrowing your bookkeeping niche and using diagnostic reviews as a part of your client acquisition strategy. 

My guest for today’s episode is Alita Hall of AMH Bookkeeping and she happens to also be a Founding Member of Bookkeeper Evolution™: The Incubator - our group coaching container where we help emerging bookkeepers develop their business strategy and their marketing plans, design their long-term goals for scaling, and overcome the mindset obstacles that come on the journey to becoming a successful bookkeeper CEO. 

In this episode, we hear about why Alita decided to narrow her niche, what considerations she had to make when making the decision and how she targets her ideal client. We also learn her take on using paid diagnostic reviews, how they benefit virtual bookkeepers and how you can put them to work for your business. 

We wrap up the episode with a candid discussion about her experience being a Founding Member of The Incubator and the tremendous impact the program has had on her and her business. 

Tune into this expert-led discussion on topics that you need to help you start and grow your virtual bookkeeping business to 10k months and beyond!

About Alita Hall: 

Alita is a veteran accounting professional with 20 years experience who helps short-term and long-term rental property owners alleviate financial stresses one cashflow problem at a time. Known on social media as The RE Bookkeeper, Alita has an AAS Degree as an Accounting Specialist, a BS Degree in Accounting & Operations Management, and is the Creator of the True Accounting Cycle. When she is not helping clients, Alita spends her time laughing and making memories with her children.


Connect with Alita on her website:


Join Bookkeeper Evolution™: The Incubator:


Bookkeeper, Virtual Bookkeeper, Bookkeeping Niche, Narrowing Niche, Diagnostic Review, Targeting Tips

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