The Bookkeeper Basecamp Podcast

5 Organic Ways to Get More Eyeballs on Your Virtual Bookkeeping Business On today's episode I'm sharing with you 5 organic ideas and ways to get more eyeballs on your virtual bookkeeping offers.If you want to build an audience, you need to come out from behind the keyboard. You cannot hide behind your computer screen anymore. It's going to take you doing some things that might be outside of your comfort zone. It's going to take you letting go of perfectionism, letting go of what other people might think of you, and just sharing your message and talking to your audience.And your audience not only wants to hear your voice, they want to see your face.Static posts are good, but they no longer work as well to extend our reach and fill out pipeline like they used to. So that's why today I'm sharing with you 5 organic ways that you can get eyeballs on your offer.Resources mentioned:Tanya Smith's Stream Bosses Academy — join this program to help you get over the fear of going live on video

On this episode, I'm talking with K. Nicole Turner, owner of TKO Solutions, LLC – a full service virtual bookkeeping firm specializing in working with marginalized operators in the transportation industry. Nicole shares her personal journey on how she came to focus on this niche market and the lessons she learned along the way.Listen in as Nicole shares how she infuses her personality into her business and how she serves her clients, providing valuable insights and strategies for those looking to do the same.Key takeaways from this episode include: The importance of finding a niche market and understanding the unique needs of your clients.How Nicole came to specifically work with women and minorities. The value of infusing your personality into your business and how it can help you stand out in a crowded marketThe lessons Nicole learned about working with different types of clients and how it helped her to better serve her clients.If you're a virtual bookkeeper looking to serve marginalized operators in the transportation industry or simply interested in learning more about this niche market, be sure to tune in to this episode of The Bookkeeper Basecamp Podcast.About Nicole: K. Nicole Turner has over 20 years of accounting and bookkeeping experience within various industries to including oil and gas, manufacturing and commercial real estate. TKO is a full charge bookkeeping firm dedicated not only to tracking the financial position of your business but also to ensuring your business is in position to grow and scale. Connect with Nicole: FB & IG @TKOFinancialSolutionsLLCClubhouse @TKONicoleTurner 281-944-8440tkofinsol@gmail.comNicole is also a member of the Bookkeeper Evolution™: The Incubator – our business training program for emerging virtual bookkeepers who are prioritizing business strategy and client attraction in their business, so they can quickly grow with ease. Keywords: Virtual bookkeeping, transportation industry, marginalized operators, trucking industry, niche market, serving clients, personality in business, lessons learned.

I'm so excited to be spotlighting one of my clients in our group coaching and business development program, the Incubator. For those of you who may not have heard about it before, the Incubator is a coaching container where I help emerging virtual bookkeepers develop their business strategy and marketing plans, design their long-term goals for scaling, and overcome the mindset trash that often accompanies you on that journey.  Amira Scott is one of our founding members, so we have been working together for a little while. And she's had some pretty incredible business breakthroughs during that time period. And like so many of you podcast listeners, Amira is building her business in parallel with a demanding 9-5 corporate job.  On this episode, Amira and I discuss some of the challenges (the ones she expected and the ones that seemingly came out of nowhere), and what she does to get around the obstacles as they come up.  Before we closed out this episode, we spent some time talking about what she's accomplished and loves about being a founding member of Bookkeeper Evolution Incubator. So if you're on the fence about joining us when the doors re-open, you definitely want to hear what Amira has to say.  About Amira: Amira F. Scott is a skilled accounting professional with nearly 20 years of experience in the finance industry. Scott has helped both small businesses and million-dollar companies be more mindful of their finances in order to reach their goals.By using mindfulness tools and resources, Scott has helped clients change the trajectory of their financial livelihood. Her extensive background in accounting gives her a foundation to help businesses large and small scale and grow. Visit Amira's website to schedule a consultation: www.mindfulcashflow.com