The Bookkeeper Basecamp Podcast


Dealing with your Fear of Selling your Virtual Bookkeeping Services

Season 3, Ep. 43

One of the biggest challenges that virtual bookkeepers have is overcoming their discomfort or fear of selling their services. It's a huge challenge because as we all know, if you're not selling, you're not making any money in this business. 


In this episode, my guest, client attraction and sales coach Leigh Ann Heil and I, break down some of these challenges and how you can overcome any fear you may have around selling. We also talked about how changing how you think about selling is absolutely critical for going from sales-challenged to sales-savvy.


When you have an ability to authentically share stories about yourself and your experiences, selling is much easier. Leigh Ann shares just how much easier it can be by sharing how her experiences as a musician helped shape what she does as a client attraction coach. With all the gems she drops during our conversation, you'll want to listen to this more than once, so be sure to bookmark it so you come back to it often. 


Here's how to connect with Leigh Ann:


Sign up for a guide on how to attract higher end clients:

Join her FB group for new trainings every month – Clients, Cash, and Credibility

Listen to her podcast – Clients, Cash, and Credibility 

Watch her masterclass all about her predictions about the client attraction landscape for the next 6 months – over in her free FB group



About LeighAnn:


LeighAnn Heil helps coaches attract high-ticket clients using luxury marketing techniques simple sales strategies and prestige positioning.


Her clients refer to her as their fairy godmother because she weaves magic in their business with her sales psychology techniques.


LeighAnn spent 20+ years as a pro musician, director and promoter. She has been featured in media such as NBC, Forbes, and Billboard Top 100. She is a regular contributor to Entrepreneur magazine.


LeighAnn also enjoys going to Caribbean beaches, playing guitar, making people laugh at inopportune moments, and watching her clients step into wealth.

More Episodes


Virtual Bookkeeping Niches: Serving Marginalized Operators in the Trucking Industry

Season 3, Ep. 47
On this episode, I'm talking with K. Nicole Turner, owner of TKO Solutions, LLC – a full service virtual bookkeeping firm specializing in working with marginalized operators in the transportation industry. Nicole shares her personal journey on how she came to focus on this niche market and the lessons she learned along the way.Listen in as Nicole shares how she infuses her personality into her business and how she serves her clients, providing valuable insights and strategies for those looking to do the same.Key takeaways from this episode include: The importance of finding a niche market and understanding the unique needs of your clients.How Nicole came to specifically work with women and minorities. The value of infusing your personality into your business and how it can help you stand out in a crowded marketThe lessons Nicole learned about working with different types of clients and how it helped her to better serve her clients.If you're a virtual bookkeeper looking to serve marginalized operators in the transportation industry or simply interested in learning more about this niche market, be sure to tune in to this episode of The Bookkeeper Basecamp Podcast.About Nicole: K. Nicole Turner has over 20 years of accounting and bookkeeping experience within various industries to including oil and gas, manufacturing and commercial real estate. TKO is a full charge bookkeeping firm dedicated not only to tracking the financial position of your business but also to ensuring your business is in position to grow and scale. Connect with Nicole: FB & IG @TKOFinancialSolutionsLLCClubhouse @TKONicoleTurner 281-944-8440tkofinsol@gmail.comNicole is also a member of the Bookkeeper Evolution™: The Incubator – our business training program for emerging virtual bookkeepers who are prioritizing business strategy and client attraction in their business, so they can quickly grow with ease. Keywords: Virtual bookkeeping, transportation industry, marginalized operators, trucking industry, niche market, serving clients, personality in business, lessons learned.

Using Your Unique Expertise to Design a Boutique Virtual Bookkeeper Business

Season 3, Ep. 46
On this episode of the Bookkeeper Basecamp Podcast we’re talking about two critical strategies for virtual bookkeepers growing successful bookkeeping practices. Those two strategies are narrowing your bookkeeping niche and using diagnostic reviews as a part of your client acquisition strategy. My guest for today’s episode is Alita Hall of AMH Bookkeeping and she happens to also be a Founding Member of Bookkeeper Evolution™: The Incubator - our group coaching container where we help emerging bookkeepers develop their business strategy and their marketing plans, design their long-term goals for scaling, and overcome the mindset obstacles that come on the journey to becoming a successful bookkeeper CEO. In this episode, we hear about why Alita decided to narrow her niche, what considerations she had to make when making the decision and how she targets her ideal client. We also learn her taks on using paid diagnostic reviews, how they benefit virtual bookkeepers and how you can put them to work for your business. We wrap up the episode with a candid discussion about her experience being a Founding Member of The Incubator and the tremendous impact the program has had on her and her business. Tune into this expert-led discussion on topics that you need to help you start and grow your virtual bookkeeping business to 10k months and beyond!About Alita Hall: Alita is a veteran accounting professional with 20 years experience who helps short-term and long-term rental property owners alleviate financial stresses one cashflow problem at a time. Known on social media as The RE Bookkeeper, Alita has an AAS Degree as an Accounting Specialist, a BS Degree in Accounting & Operations Management, and is the Creator of the True Accounting Cycle. When she is not helping clients, Alita spends her time laughing and making memories with her children. Connect with Alita on her website: Join Bookkeeper Evolution™: The Incubator: Bookkeeper, Virtual Bookkeeper, Bookkeeping Niche, Narrowing Niche, Diagnostic Review, Targeting Tips