The Bookkeeper Basecamp Podcast
Choosing a Financial Primary Platform for Your Virtual Bookkeeping Business
Season 3, Ep. 49
On this week's episode I'm chatting with Joyce Washington: a business strategist and virtual CFO who helps small business owners keep more of their profits, pay less in taxes, and earn more money through savvy money management. She is a licensed Certified Public Accountant, she holds a Bachelor's degree in Accounting, and she is a certified advisor for Xero. And that's what this episode is about -- we talk all about how she helps her clients using Xero, why she decided to focus solely on that platform instead of QuickBooks, and what the transition was like as she made the switch.
So if you have been considering niching your virtual bookkeeping business by way of the financial platform you're using, this is the episode for you.
Thursday, February 9, 2023
5 Organic Ways to Get More Eyeballs on Your Virtual Bookkeeping Business
Season 3, Ep. 48
5 Organic Ways to Get More Eyeballs on Your Virtual Bookkeeping Business On today's episode I'm sharing with you 5 organic ideas and ways to get more eyeballs on your virtual bookkeeping offers.If you want to build an audience, you need to come out from behind the keyboard. You cannot hide behind your computer screen anymore. It's going to take you doing some things that might be outside of your comfort zone. It's going to take you letting go of perfectionism, letting go of what other people might think of you, and just sharing your message and talking to your audience.And your audience not only wants to hear your voice, they want to see your face.Static posts are good, but they no longer work as well to extend our reach and fill out pipeline like they used to. So that's why today I'm sharing with you 5 organic ways that you can get eyeballs on your offer.Resources mentioned:Tanya Smith's Stream Bosses Academy — join this program to help you get over the fear of going live on video
Thursday, January 26, 2023
Virtual Bookkeeping Niches: Serving Marginalized Operators in the Trucking Industry
Season 3, Ep. 47
On this episode, I'm talking with K. Nicole Turner, owner of TKO Solutions, LLC – a full service virtual bookkeeping firm specializing in working with marginalized operators in the transportation industry. Nicole shares her personal journey on how she came to focus on this niche market and the lessons she learned along the way.Listen in as Nicole shares how she infuses her personality into her business and how she serves her clients, providing valuable insights and strategies for those looking to do the same.Key takeaways from this episode include: The importance of finding a niche market and understanding the unique needs of your clients.How Nicole came to specifically work with women and minorities. The value of infusing your personality into your business and how it can help you stand out in a crowded marketThe lessons Nicole learned about working with different types of clients and how it helped her to better serve her clients.If you're a virtual bookkeeper looking to serve marginalized operators in the transportation industry or simply interested in learning more about this niche market, be sure to tune in to this episode of The Bookkeeper Basecamp Podcast.About Nicole: K. Nicole Turner has over 20 years of accounting and bookkeeping experience within various industries to including oil and gas, manufacturing and commercial real estate. TKO is a full charge bookkeeping firm dedicated not only to tracking the financial position of your business but also to ensuring your business is in position to grow and scale. Connect with Nicole: FB & IG @TKOFinancialSolutionsLLCClubhouse @TKONicoleTurner email@example.comNicole is also a member of the Bookkeeper Evolution™: The Incubator – our business training program for emerging virtual bookkeepers who are prioritizing business strategy and client attraction in their business, so they can quickly grow with ease. Keywords: Virtual bookkeeping, transportation industry, marginalized operators, trucking industry, niche market, serving clients, personality in business, lessons learned.
Thursday, January 12, 2023
Using Your Unique Expertise to Design a Boutique Virtual Bookkeeper Business
Season 3, Ep. 46
On this episode of the Bookkeeper Basecamp Podcast we’re talking about two critical strategies for virtual bookkeepers growing successful bookkeeping practices. Those two strategies are narrowing your bookkeeping niche and using diagnostic reviews as a part of your client acquisition strategy. My guest for today’s episode is Alita Hall of AMH Bookkeeping and she happens to also be a Founding Member of Bookkeeper Evolution™: The Incubator - our group coaching container where we help emerging bookkeepers develop their business strategy and their marketing plans, design their long-term goals for scaling, and overcome the mindset obstacles that come on the journey to becoming a successful bookkeeper CEO. In this episode, we hear about why Alita decided to narrow her niche, what considerations she had to make when making the decision and how she targets her ideal client. We also learn her taks on using paid diagnostic reviews, how they benefit virtual bookkeepers and how you can put them to work for your business. We wrap up the episode with a candid discussion about her experience being a Founding Member of The Incubator and the tremendous impact the program has had on her and her business. Tune into this expert-led discussion on topics that you need to help you start and grow your virtual bookkeeping business to 10k months and beyond!About Alita Hall: Alita is a veteran accounting professional with 20 years experience who helps short-term and long-term rental property owners alleviate financial stresses one cashflow problem at a time. Known on social media as The RE Bookkeeper, Alita has an AAS Degree as an Accounting Specialist, a BS Degree in Accounting & Operations Management, and is the Creator of the True Accounting Cycle. When she is not helping clients, Alita spends her time laughing and making memories with her children. Connect with Alita on her website: https://www.amhbookkeepingllc.com Join Bookkeeper Evolution™: The Incubator: https://SparkHustleFlow.com/IncubatorKeywords: Bookkeeper, Virtual Bookkeeper, Bookkeeping Niche, Narrowing Niche, Diagnostic Review, Targeting Tips