Scandinavian MIND


What is Ugly Core and why does it matter?

This week we talk about Ugly Core, a new aesthetic for fashion and culture that has gone viral on Tiktok and Instagram. We discuss:

  • How the trend grew in Generation Z, and we introduce some of the trends we’ve seen on social media.
  • The Nordic example: Swedish designer Beate Karlsson, AVAVAV.
  • How does it affect the fashion industry at large?

Season 4, episode 4 of our weekly podcast show on how technology is transforming the creative industries. With: Konrad Olsson, Editor-in-Chief & Founder, Roland Philippe Kretzschmar, Editor-at-Large, and Erik Sedin, Junior Editor.

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