What is Ugly Core and why does it matter?
This week we talk about Ugly Core, a new aesthetic for fashion and culture that has gone viral on Tiktok and Instagram. We discuss:
- How the trend grew in Generation Z, and we introduce some of the trends we’ve seen on social media.
- The Nordic example: Swedish designer Beate Karlsson, AVAVAV.
- How does it affect the fashion industry at large?
Season 4, episode 4 of our weekly podcast show on how technology is transforming the creative industries. With: Konrad Olsson, Editor-in-Chief & Founder, Roland Philippe Kretzschmar, Editor-at-Large, and Erik Sedin, Junior Editor.