Scandinavian MIND

We revisit a roundtable talk originally recorded for the Italian trade show Pitti Uomo and their digital platform Pitti Connect. Panellists are: Rasmus Storm from Storm Copenhagen, Silas Adler from Soulland, and T-Michael and Alexander Helle from Norwegian Rain.In this talk we cover:— How their approach to sustainability has transformed over the last few years.— What changes in attitudes they see in their consumers after 2020.— The importance of having a strong work-life- balance.This panel talk is moderated by Konrad Olsson.Sign up to our newsletter on www.scandinavianmind.com/newsletter

In this episode, Christian talks about:His coming book on life after coronaThe fact that many new brilliant new ideas and companies will come out of this crisis, like the tech boom after the 2008 financial crisisHow sustainable and green mindsets will stay with usHow education is on the verge of transformingHow new medical breakthroughs, like chip inplants, will disrupt the medical industry as we know itThis episode is hosted by Konrad Olsson.Sign up to our newsletter on www.scandinavianmind.com

This season, we are partnering with the US trade show PROJECT, in a series of conversions on how the world of fashion is transforming. This episode is an edited version of a live Zoom session, titled “Start with purpose: a more mindful consumer 2021.”If 2020 has taught us anything, it’s that consumers, more than ever, are “voting” with their wallets. They are demanding authenticity and aligning themselves with those who share their values. They expect brands to take a stand on important cultural and political issues, and are looking for value beyond the literal cost of goods. But does their behaviour match their sentiment? And are brands looking to go the extra mile, potentially exposing themselves as inauthentic or losing market share as a result?Panellists:Samuel Hine, Senior associate editor, GQ & GQ StyleJordana Guimarães,Author, and co-Founder of the platform FASHINNOVATIONFredrik Ekström, editor at large, Scandinavian MINDModerator: Konrad OlssonSign up to our newsletter onwww.scandinavianmind.com

In this episode, Emma talks about:How the pandemic has forced companies to invest digitally.How VR can help you with mindfulness in an otherwise stressful being.How meetings and conference demands VR and AR in a post-pandemic world.How VR can help with diversity training.How shame and clumsiness have prevented VR from fully taking off.VR body-suits that makes it both physically possible and affordable for anyone to travel.Why Elon Musk’s Neuralink brain chip could disturb our sense of self. How VR and AR accelerate sustainability strides.

For the 12th episode, Alain Visser talks about:The importance of MaaS (mobility as a service).Offering mobility rather than a car.How people rather go to the dentist than a car dealership.Why Lynk & Co cars only come in two colours.An outdated and stagnant car industry.How The Club completely changes automotive retail from the core.This episode is hosted by Konrad Olsson.Sign up to our newsletter on www.scandinavianmind.com

In this episode Hanna talks about:The freedom of starting her own magazine, The New Era Magazine.Breaking free from the beige and grey Scandinavian colour scheme.Can you focus on e-commerce whilst still be design and sustainability-driven?Technology and design fusing together.How the post-pandemic period will affect architecture.On honouring Scandinavia through New Era.Being an opinion-leader in her industry.This episode is hosted by Konrad Olsson.Sign up to our newsletter on www.scandinavianmind.com