Scandinavian MIND

This is the second episode in our conversation series, which we will publish throughout 2024 in collaboration with textile innovations company OnceMore.We are speaking with:Maria Persdotter, Industrial policy specialist at Södra. Åsa Degerman, Manager, OnceMore® at Södra. In this episode we talk about:The upcoming EU regulations for the textile industryWhat brands can do to prepareHow OnceMore is helping their customers navigate this upcoming transformationand the need for collaboration throughout the value chainHost: Konrad Olsson, Editor-in-chief and Founder, of Scandinavian MIND. 

We revisited a panel discussion from the Transformation Conference in Helsinki a few weeks ago, where we discussed the opportunities and challenges for designers in a more fragmented fashion landscape.We will hear from:Jenny Hytönen, designerAnna Semi, designer and teacher, Aalto UniversityErvin Latimer, designer & founder of Latimmier Alice Bouleau, Principal & Head of Creative Pole, Sterling International.  We also share a short introduction to the article “Nordic fashion needs a new north star,” by authors Evie Kivi and Maria Ervast.Host:Konrad Olsson, Editor-in-chief and Founder, Scandinavian MIND. 

We report from Finland’s fashion week, where shows, exhibitions, awards, and our very own Transformation Conference took place last week. We share three conversations:Jani Niipola, Executive Director, Fashion FinlandLaura Juslin & Lilli Maunula, founders of the design studio Juslin MaunulaSara Martinsen, Exhibition Producer and Co-curator, Designmuseo and Sofia Ilmonen, designerWe talk about:The importance of building bridges between commercial fashion and creativesHow to turn ugly materials into something beautifulThe rise of a Finnish repair movementHosts:Konrad Olsson, Editor-in-chief and Founder, Scandinavian MIND. Johan Magnusson, senior editor

We are reporting from the fashion’s biggest sustainability conference that took place in Copenhagen last week. Fashion brands, sustainability experts, and policymakers gathered in the Danish capital to discuss our industry’s pressing issues.We were on the ground, conducting interviews and listening to the talks. In this episode, we will give our key takeaways from the event and discuss with Faith Robinson from Global Fashion Agenda, the organisation behind the event.We talk about:What issues were most importantHow do they select their guests, and whyFaith’s own highlights highlightsHosts:Konrad Olsson, Editor-in-chief and Founder, Scandinavian MIND. Oliver Dahle, Editor-at-large

We are revising the latest edition of Virtual Creativity Live, which we recorded in front of a live audience at the Lynk & Co showroom in Stockholm. In this episode, you will hear from: OLOF LINDH, Founder, KiveLINDA PIMMESHOFER, Founder, Change RetailTHOMAS HANA, Co-Founder, Naughty SocietyWe talk about: How a brand will evolve in the age of artificial intelligence How creatives should use generative AI in their marketing materialAnd the opportunities available for retailHosted by:Konrad Olsson, Editor-in-chief and Founder of Scandinavian MIND. 

We are speaking with Christopher Morency and Tom Garland, founders of the London-based brand consultancy Edition Partners and the insights platform and newsletter State of the Art.We talk about: The need to build a brand universe What community actulally menasTheir best examples from global fashion and entertainment brands As well as their personal favourites from the NordicsHosted b:Konrad Olsson, Editor-in-chief and Founder, of Scandinavian MIND. Erik Olofsson Havikko, Creative Director, Scandinavian MIND