Share

Scandinavian MIND
Retail Trends for 2025
Season 9, Ep. 2
•
Today, we are speaking with Linda Pimmeshofer, an experienced executive in the retail tech space and a collaborator of Scandinavian MIND:
Linda shares her impressions from the retail bonanza that was NRF Big Show in New York a couple of weeks ago.
In this episode, we talk about:
- Why popups are trending again, from Gymshark to Harry Styles brand Pleasing
- The importance of omni channel and community building
- How AI and digital twins can change the industry
- Plus, we share our memories from our own Nordic Retail Innovation event
Host: Konrad Olsson, Editor-in-chief and Founder of Scandinavian MIND.
—
Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech.
Sign up for our newsletter:
www.scandinavianmind.com/newsletters
Connect with our agency:
www.scandinavianmind.com/agency
More episodes
View all episodes
4. Fashion marketing gets crushed by AI (with Erik Wikander)
48:34||Season 9, Ep. 4We are speaking with Erik Vikander, co-founder and CEO of Wilgot, an AI-guided marketing platform that is redefining how content is created and scaled in the era of AI search.In this episode we talk about:How AI is disrupting the traditional search model.Why brands need to adapt to new consumer search behaviorsHow investing in content can improve marketing effectivenessAnd why the role of creative direction will become more important than everHost:Konrad Olsson, Editor-in-Chief, Scandinavian MIND—Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. Sign up for our newsletter:www.scandinavianmind.com/newslettersConnect with our agency:www.scandinavianmind.com/agency3. The ethics of AI (with Anna Felländer)
39:58||Season 9, Ep. 3We are speaking to Anna Felländer, founder of Anch AI, an ethical AI governance platform that helps companies comply with EU regulations and avoid risks when using AI in their businesses.In this conversation, we talk about:The risks and opportunities of implementing generative AI in the fashion industry.Why the societal implications of AI are becoming more critical.How regulation can provide clarity and guardrails for AI innovation.And how companies can prepare for AI in 2025Host: Konrad Olsson, editor-in-chief and Founder of Scandinavian MIND. —Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. Sign up for our newsletter:www.scandinavianmind.com/newslettersConnect with our agency:www.scandinavianmind.com/agencyLessons from Nike, New York and NRF (with Greg Merrill)
41:27|We are speaking with Greg Merrill. Greg is an Advisor, Executive, Entrepreneur, Board Member, and the former Global Head of Digital Transformation at Nike.In this episode, we talk aboutHis observations from The NRF Big Show that just took place in New York CityHow to make use of data as a fashion companyHis career as a serial entrepreneurThe need for brands to get down to fundamentals Host:Konrad Olsson, Editor-in-Chief, Scandinavian MIND—Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. Sign up for our newsletter:www.scandinavianmind.com/newslettersConnect with our consultancy:consultancy.scandinavianmind.com/18. How strategic content builds brands
34:45||Season 8, Ep. 18In this episode, we take cues from our latest insights piece on brand building. We dive deep into the need for a strategic storytelling platform in order to compete in a transformational world. We talk about:How technological and generational shifts have made the dominant marketing funnel redundantHow to overcome the barrier of algorithmsWhy you should treat content formats as core brand resources Plus, we look at best practices from the fashion and tech industries Hosts:Konrad Olsson, Editor-in-ChiefErik Olofsson Haavikko, Creative director,, —Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. Sign up for our newsletter:www.scandinavianmind.com/newslettersConnect with our agency:www.scandinavianmind.com/agency17. Are we ready for Digital Product Passports?
19:59||Season 8, Ep. 17We revisit a panel talk from the Transformation Conference in Stockholm, where we discussed our DPP for Fashion Retailers report, published in collaboration with the fashion tech startup Impulso.The Digital Product Passport (DPP) represents retail’s most significant structural and data change since the barcode. In this conversation, we explore how fashion brands and retailers can navigate this disruption, the challenges of data-sharing, and the future of real-time connectivity in retail.We speak with:David Thunmarker, Senior Advisor at ImpulsoNayara Moia, Fashion ResearcherIn this episode, we talk about:Key findings from the DPP for Fashion Retailers Report, including the state of data-sharing and technology adoption today.Why the lack of data in the fashion system is holding the industry back.How brands and retailers can prepare for the EU’s upcoming DPP regulations.Host: Konrad Olsson, Editor-in-Chief, Scandinavian MIND—Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech.Sign up for our newsletter:www.scandinavianmind.com/newslettersConnect with our agency:www.scandinavianmind.com/agency16. Solving large-scale textile recycling
16:28||Season 8, Ep. 16We revisit a panel talk from Transformation Conference in Stockholm back in August, where we talked to the minds behind Syre, the Swedish innovation startup that aims to create textile recycling on a global scale. Syre has captured the attention of the fashion and sustainability communities with its ambition to create recyclable polyester on a massive scale. Emma and Erik provide a behind-the-scenes look at how this innovation is set to transform the industry.We speak with Emma Stjernlöf, Chief Communications and People Officer at SyreErik Lagerblad, Head of H&M Group Ventures.In this conversation, we talk about:The origins of Syre’s recyclable polyester innovation.The concept of a “gigafactory” and its role in producing sustainable materials at scale.The importance of collaboration between fashion brands, material suppliers, and technology companies.H&M unique involvement and why they are betting so big on SyreHost:Konrad Olsson, Editor-in-Chief, Scandinavian MIND—Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. Sign up for our newsletter:www.scandinavianmind.com/newslettersConnect with our agency:www.scandinavianmind.com/agency15. Fashion design in the age of AI
59:40||Season 8, Ep. 15We revisit our latest Transformation Talks and share insights about the role of fashion design in an AI-driven world.We talk about:How technology can elevate the design processHow copyrighted designs become even more valuable in the face of technologyLessons learned from the music industryand take a look at how a Swedish startup is developing “a sustainable Shein”We will hear from:Neil Lewty, Chief Creative Officer, J.LindebergSofia Green, Director of Communications, AmuseOscar Hafvenstein, co-founder and CEO of Co-XAmanda Thorén, CEO and co-founder, BenchaMaria Åkergren, Founder, 3DearSimon Hjelte, CEO and co-founder, NOMS.Host: Konrad Olsson, Editor-in-chief, Scandinavian MIND—Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. Sign up for our newsletter:www.scandinavianmind.com/newslettersConnect with our agency:www.scandinavianmind.com/agency14. The future of circular fashion (with Anna Blom)
32:41||Season 8, Ep. 14We speak to the Swedish journalist and lecturer on the rise of second-hand fashion, the promise of rental solutions, and the role of consumerism in sustainability. Anna Blom is an experienced fashion journalist and lecturer passionate about the latest in responsible fashion. She has written for newspapers and fashion magazines like Vogue India and Damernas Värld, has appeared on Swedish television, and lectured at Lund University, Soho House in New York, and MIT Media Lab in Boston.In this episode, we talk about:The role of resale, rental, and circular business models in reducing waste.Is secondhand fashion truly sustainable, or does it drive consumerism?How brands can navigate between genuine sustainable practices and greenwashing.The impact of EU legislation on fashion and its push for transparency and accountability.Host: Konrad Olsson, Editor-in-chief & Founder, Scandinavian MIND—Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. Sign up for our newsletter:www.scandinavianmind.com/newslettersConnect with our agency:www.scandinavianmind.com/agency