Today’s guest is Robert Lopez, the Chief Marketing and Innovation Officer at Norths Collective, an Australian hospitality group that operates 8 venues across New South Wales. Robert has taken Norths on an expansive journey of digital and marketing transformation. In his own words, the hospitality industry was a laggard in terms of adopting modern marketing, but thanks to Rob and his team, Norths now boast an impressive suite of martech tools across CRM, Data Cleaning, Messaging and Ethical Personalisation. Robert talked us through the journey, highlighted some of the key decisions along the way and shared some clear examples of how this work is already driving measurable ROI. I hope you enjoy the episode. 📱 Get Social With Us - Learn more about Komo at https://www.komo.tech - Vote for guests and submit feedback at https://www.ownthemomentpod.com - Follow the pod on Twitter: https://www.twitter.com/ownthemomentpod - Follow the pod on Instagram: https://www.instagram.com/ownthemomentpod #ownthemoment #ownthemomentpod #komotech

Ethical Personalisation, First-Party Data, and Digital Transformation with Rob Lopez (Norths Collective)

Today, we're joined by Cameron Luby who leads all Consumer Marketing at Optus. We had a great discussion about Optus' "Starts with Yes" ethos and brand platform, unpacking how this philosophy is implemented and used to make decisions and drive the marketing strategy forward. From championing Women's Sports and the Women's World Cup to the eyebrow-raising appointment of Dan Ricciardo as Chief Optimism Officer, Cam gave us an inside look and took the time to debunk some of the skepticism surrounding these moves. We also explored how Optus is thinking about the use of generative AI in mass media marketing. If you’re in consumer marketing and brand, this episode is packed with interesting stories and insights. Enjoy the show! *This episode was recorded live from the Seven House at SXSW Sydney in late October 2023. 📱 Get Social With Us - Learn more about Komo at https://www.komo.tech - Vote for guests and submit feedback at https://www.ownthemomentpod.com - Follow the pod on Twitter: https://www.twitter.com/ownthemomentpod - Follow the pod on Instagram: https://www.instagram.com/ownthemomentpod #ownthemoment #ownthemomentpod #komotech

"It Starts with Yes" with Cameron Luby (Optus)

Today's guest is Susan Coghill, the Chief Marketing Officer at Tourism Australia. The theme of today's episode is transitioning from the agency to client side, and how agencies and brands can collaborate better together.&nbsp; Susan shared insights into her move from agency to client-side roles at notable Aussie brands like Qantas, Westpac, and Tourism Australia, navigating the challenges of cultural shifts and bridging understanding gaps between agency and client worlds. She debunked myths surrounding agency and client roles, emphasising the symbiotic relationship fostering creativity for commercial success. Susan shared valuable advice for professionals transitioning between agency and client roles, advocating for effective collaboration. Our conversation took a fascinating turn into Susan's experience at Apple during the iconic "Think Different" campaign, offering glimpses of her encounters with Steve Jobs and the enduring cultural impact of Apple's marketing excellence driven by a firm belief in creativity. Enjoy. *This episode was recorded live from the Seven House at SXSW Sydney in late October 2023. 📱 Get Social With Us - Learn more about Komo at https://www.komo.tech - Vote for guests and submit feedback at https://www.ownthemomentpod.com - Follow the pod on Twitter: https://www.twitter.com/ownthemomentpod - Follow the pod on Instagram: https://www.instagram.com/ownthemomentpod #ownthemoment #ownthemomentpod #komotech

From Agency to Client: Lessons Learned with Susan Coghill (Tourism Australia)

Today's guest is Justin Dry, the CEO and co-founder of Vinomofo, an innovative online wine retailer shaping the industry with more than $50 million dollars in sales and an engaged community of over 800,000+ 'mofos.' Focused on how Vinomofo has been able to build such a large tribe of raving fans, we delved into Vinomofo's genesis and their early commitment to authenticity and bold differentiation.&nbsp; Justin talked me through the shifts in marketing strategies they are making as they approach $100 million dollars in revenue. Justin shed light on adapting to changing consumer behaviour and the challenges in the direct-to-consumer model amidst privacy concerns and supply chain disruptions due to COVID. Enjoy the show. *This episode was recorded live from the Seven House at SXSW Sydney in late October 2023. 📱 Get Social With Us - Learn more about Komo at https://www.komo.tech - Vote for guests and submit feedback at https://www.ownthemomentpod.com - Follow the pod on Twitter: https://www.twitter.com/ownthemomentpod - Follow the pod on Instagram: https://www.instagram.com/ownthemomentpod #ownthemoment #ownthemomentpod #komotech

Building a Tribe with Justin Dry (Vinomofo)

Today’s guest is Patrick Millington Buck, Senior Marketing Manager of Commercial Partnerships at Virgin Australia, joining us for an insightful discussion on the power of meaningful commercial partnerships. We explored how some of Virgin's more high-profile collaborations with the likes of the AFL, Starlight Children's Charity, What Ability, and OzHarvest came to be, and Patrick's own framework for assessing which partnerships to focus on, and how to measure their success.&nbsp; Enjoy the show! *This episode was recorded live from the Seven House at SXSW Sydney in late October 2023. 📱 Get Social With Us - Learn more about Komo at <a href="https://www.komo.tech/" rel="noopener noreferrer" target="_blank">https://www.komo.tech</a> - Vote for guests and submit feedback at <a href="https://www.ownthemomentpod.com/" rel="noopener noreferrer" target="_blank">https://www.ownthemomentpod.com</a> - Follow the pod on Twitter: <a href="https://www.twitter.com/ownthemomentpod" rel="noopener noreferrer" target="_blank">https://www.twitter.com/ownthemomentpod</a> - Follow the pod on Instagram: <a href="https://www.instagram.com/ownthemomentpod" rel="noopener noreferrer" target="_blank">https://www.instagram.com/ownthemomentpod</a> #ownthemoment #ownthemomentpod #komotech

Creativity in Commercial Partnerships with Patrick Millington Buck (Virgin Australia)

Today, we have John James on the show, the voice behind the brilliant Champagne Strategy podcast and a true marketing provocateur unafraid to challenge the status quo. In our discussion, we dissected the modern marketer's obsession with everything "brand", unpacking the industry's tangled perceptions of brand versus performance marketing. John walked us through why he believes so much of advertising has lost its way, debunked the notion that exposure automatically translates to profits, and unraveled the science behind actually crafting successful and effective campaigns. Enjoy the show! *This episode was recorded live from the Seven House at SXSW Sydney in late October 2023. 📱 Get Social With Us - Learn more about Komo at <a href="https://www.komo.tech/" rel="noopener noreferrer" target="_blank">https://www.komo.tech</a> - Vote for guests and submit feedback at <a href="https://www.ownthemomentpod.com/" rel="noopener noreferrer" target="_blank">https://www.ownthemomentpod.com</a> - Follow the pod on Twitter: <a href="https://www.twitter.com/ownthemomentpod" rel="noopener noreferrer" target="_blank">https://www.twitter.com/ownthemomentpod</a> - Follow the pod on Instagram: <a href="https://www.instagram.com/ownthemomentpod" rel="noopener noreferrer" target="_blank">https://www.instagram.com/ownthemomentpod</a> #ownthemoment #ownthemomentpod #komotech

The “Problem” with Brand Campaigns with John James (Champagne Strategy Podcast)

Welcome to a special episode of the Own the Moment podcast, diving into the unforgettable 2023 FIFA Women's World Cup—an event that became a global cultural milestone, particularly in Australia. This tournament shattered records in every aspect: over 2 million tickets were sold, nearly 12 million Australians tuned in to witness the Matildas' gripping semi-final on TV, and we saw average crowd attendances of around 30,000, surpassing the France 2019 average of 20,000. But let's be clear, this success wasn't merely luck, good timing or just because the Matildas happened to be playing well. My conversation with Kim Anderson, the Head of Marketing for the FIFA WWC23, reveals a different story, a story of thoughtful planning, the application of marketing fundamentals and captivating storytelling. In this episode, Kim and I delve into the intricate marketing strategies that fueled this monumental success. We explore how they secured the bid, unravel the significance of the tournament's brand platform "Beyond Greatness," and discuss why WWC23 stands as a watershed moment in the discourse around women's sports, earning its title as a "tournament of firsts." Enjoy the show. 📱 Get Social With Us - Learn more about Komo at <a href="https://www.komo.tech" rel="noopener noreferrer" target="_blank">https://www.komo.tech</a> - Vote for guests, submit feedback and win prizes at <a href="https://www.ownthemomentpod.com" rel="noopener noreferrer" target="_blank">https://www.ownthemomentpod.com</a> - Follow the pod on Twitter: <a href="https://www.twitter.com/ownthemomentpod" rel="noopener noreferrer" target="_blank">https://www.twitter.com/ownthemomentpod</a> - Follow the pod on Instagram: <a href="https://www.instagram.com/ownthemomentpod" rel="noopener noreferrer" target="_blank">https://www.instagram.com/ownthemomentpod</a> #ownthemoment #ownthemomentpod #komotech

FIFA's Kim Anderson: Marketing the Women's World Cup 2023

My guest today is Jenni Dill, the Chief Marketing Officer at one of Australia's most iconic brands—Arnott's. For Aussies, Arnott’s broad portfolio of brands, from Tim Tams to Shapes and Jatz Crackers are just a part of everyday life. But how do you keep a brand with 157 years of legacy fresh and continue to innovate? Despite the amazing list of well-known brands, growth and innovation had slowed at Arnott's, something Jenni was determined to change when she took on the role. In her own words, she wanted to put the F back into FMCG. Jenni and I had a great discussion around how to innovate in a brand with such a strong legacy, why the “fruit is in the roots” and looking to the past can so often provide the keys to success in the future and talked about why marketers tend to tire of their work far before consumers do. If you’re in consumer or brand marketing, this is a must listen. I hope you enjoy the show. 📱 Get Social With Us - Learn more about Komo at https://www.komo.tech - Vote for guests, submit feedback and win prizes at https://www.ownthemomentpod.com - Follow the pod on Twitter: https://www.twitter.com/ownthemomentpod - Follow the pod on Instagram: https://www.instagram.com/ownthemomentpod #ownthemoment #ownthemomentpod #komotech

Putting the F back in FMCG with Jenni Dill (Arnott's)

When the pandemic hit in early 2020, there was probably no worse business to be in than travel. But that is exactly where today's guest found himself during that very bizarre spring of 2020. Leigh Barnes is the Chief Customer Officer at Intrepid Travel, a global travel and tours company, born in Australia, that has over the last 30 years, built a very significant business, one that is fast approaching a billion dollars in annual revenue. Staring into the abyss that was, not actually knowing when travel would return, Leigh and his team took the Covid-era mantra of “never waste a good crisis” to heart, and drastically shifted their marketing strategy and budget away from performance marketing and into PR, storytelling and top of funnel brand building. The basic idea? Build a brand that travellers would want to engage and connect with, even if they couldn't travel. A couple of years on, and the results are pretty astonishing. Branded searches and traffic are up 40% and direct bookings, as opposed to bookings via third party travel agents, have risen from 20% to 60% which means Intrepid is a far more profitable business today, than it was pre-pandemic when it was, in Leigh's own words, addicted to the short-term hamster wheel of PPC and paid marketing. Leigh is a brilliant storyteller and this episode is packed with tons of valuable nuggets and insights that will help any consumer marketer understand how to balance long term brand building with short term promotions and activations. I hope you enjoy the show. 📱 Get Social With Us - Learn more about Komo at <a href="https://www.komo.tech" rel="noopener noreferrer" target="_blank">https://www.komo.tech</a> - Vote for guests, submit feedback and win prizes at <a href="https://www.ownthemomentpod.com" rel="noopener noreferrer" target="_blank">https://www.ownthemomentpod.com</a> - Follow the pod on Twitter: <a href="https://www.twitter.com/ownthemomentpod" rel="noopener noreferrer" target="_blank">https://www.twitter.com/ownthemomentpod</a> - Follow the pod on Instagram: <a href="https://www.instagram.com/ownthemomentpod" rel="noopener noreferrer" target="_blank">https://www.instagram.com/ownthemomentpod</a> #ownthemoment #ownthemomentpod #komotech

Shifting from performance to brand marketing with Leigh Barnes (Intrepid Travel)

On the Own the Moment Podcast we explore the complex and always-evolving landscape of marketing, advertising and branding, and try to get to the bottom of what it means to be a truly memorable and successful brand.&nbsp;The Own the Moment Podcast is brought to you by Komo, a Complete Customer Engagement Platform that helps brands cut through the noise and truly “Own the Moment”. Learn more at <a href="https://komo.tech" rel="noopener noreferrer" target="_blank">komo.tech</a>

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