The Own the Moment Podcast

Today, we're joined by Cameron Luby who leads all Consumer Marketing at Optus.We had a great discussion about Optus' "Starts with Yes" ethos and brand platform, unpacking how this philosophy is implemented and used to make decisions and drive the marketing strategy forward.From championing Women's Sports and the Women's World Cup to the eyebrow-raising appointment of Dan Ricciardo as Chief Optimism Officer, Cam gave us an inside look and took the time to debunk some of the skepticism surrounding these moves.We also explored how Optus is thinking about the use of generative AI in mass media marketing.If you’re in consumer marketing and brand, this episode is packed with interesting stories and insights. Enjoy the show!*This episode was recorded live from the Seven House at SXSW Sydney in late October 2023.📱 Get Social With Us- Learn more about Komo at https://www.komo.tech- Vote for guests and submit feedback at https://www.ownthemomentpod.com- Follow the pod on Twitter: https://www.twitter.com/ownthemomentpod- Follow the pod on Instagram: https://www.instagram.com/ownthemomentpod#ownthemoment #ownthemomentpod #komotech

Today's guest is Susan Coghill, the Chief Marketing Officer at Tourism Australia.The theme of today's episode is transitioning from the agency to client side, and how agencies and brands can collaborate better together. Susan shared insights into her move from agency to client-side roles at notable Aussie brands like Qantas, Westpac, and Tourism Australia, navigating the challenges of cultural shifts and bridging understanding gaps between agency and client worlds.She debunked myths surrounding agency and client roles, emphasising the symbiotic relationship fostering creativity for commercial success. Susan shared valuable advice for professionals transitioning between agency and client roles, advocating for effective collaboration.Our conversation took a fascinating turn into Susan's experience at Apple during the iconic "Think Different" campaign, offering glimpses of her encounters with Steve Jobs and the enduring cultural impact of Apple's marketing excellence driven by a firm belief in creativity.Enjoy.*This episode was recorded live from the Seven House at SXSW Sydney in late October 2023.📱 Get Social With Us- Learn more about Komo at https://www.komo.tech- Vote for guests and submit feedback at https://www.ownthemomentpod.com- Follow the pod on Twitter: https://www.twitter.com/ownthemomentpod- Follow the pod on Instagram: https://www.instagram.com/ownthemomentpod#ownthemoment #ownthemomentpod #komotech

Today's guest is Justin Dry, the CEO and co-founder of Vinomofo, an innovative online wine retailer shaping the industry with more than $50 million dollars in sales and an engaged community of over 800,000+ 'mofos.'Focused on how Vinomofo has been able to build such a large tribe of raving fans, we delved into Vinomofo's genesis and their early commitment to authenticity and bold differentiation. Justin talked me through the shifts in marketing strategies they are making as they approach $100 million dollars in revenue. Justin shed light on adapting to changing consumer behaviour and the challenges in the direct-to-consumer model amidst privacy concerns and supply chain disruptions due to COVID.Enjoy the show.*This episode was recorded live from the Seven House at SXSW Sydney in late October 2023.📱 Get Social With Us- Learn more about Komo at https://www.komo.tech- Vote for guests and submit feedback at https://www.ownthemomentpod.com- Follow the pod on Twitter: https://www.twitter.com/ownthemomentpod- Follow the pod on Instagram: https://www.instagram.com/ownthemomentpod#ownthemoment #ownthemomentpod #komotech

Today’s guest is Patrick Millington Buck, Senior Marketing Manager of Commercial Partnerships at Virgin Australia, joining us for an insightful discussion on the power of meaningful commercial partnerships.We explored how some of Virgin's more high-profile collaborations with the likes of the AFL, Starlight Children's Charity, What Ability, and OzHarvest came to be, and Patrick's own framework for assessing which partnerships to focus on, and how to measure their success. Enjoy the show!*This episode was recorded live from the Seven House at SXSW Sydney in late October 2023.📱 Get Social With Us- Learn more about Komo at https://www.komo.tech- Vote for guests and submit feedback at https://www.ownthemomentpod.com- Follow the pod on Twitter: https://www.twitter.com/ownthemomentpod- Follow the pod on Instagram: https://www.instagram.com/ownthemomentpod#ownthemoment #ownthemomentpod #komotech

Today, we have John James on the show, the voice behind the brilliant Champagne Strategy podcast and a true marketing provocateur unafraid to challenge the status quo.In our discussion, we dissected the modern marketer's obsession with everything "brand", unpacking the industry's tangled perceptions of brand versus performance marketing.John walked us through why he believes so much of advertising has lost its way, debunked the notion that exposure automatically translates to profits, and unraveled the science behind actually crafting successful and effective campaigns.Enjoy the show!*This episode was recorded live from the Seven House at SXSW Sydney in late October 2023.📱 Get Social With Us- Learn more about Komo at https://www.komo.tech- Vote for guests and submit feedback at https://www.ownthemomentpod.com- Follow the pod on Twitter: https://www.twitter.com/ownthemomentpod- Follow the pod on Instagram: https://www.instagram.com/ownthemomentpod#ownthemoment #ownthemomentpod #komotech

Welcome to a special episode of the Own the Moment podcast, diving into the unforgettable 2023 FIFA Women's World Cup—an event that became a global cultural milestone, particularly in Australia. This tournament shattered records in every aspect: over 2 million tickets were sold, nearly 12 million Australians tuned in to witness the Matildas' gripping semi-final on TV, and we saw average crowd attendances of around 30,000, surpassing the France 2019 average of 20,000.But let's be clear, this success wasn't merely luck, good timing or just because the Matildas happened to be playing well. My conversation with Kim Anderson, the Head of Marketing for the FIFA WWC23, reveals a different story, a story of thoughtful planning, the application of marketing fundamentals and captivating storytelling. In this episode, Kim and I delve into the intricate marketing strategies that fueled this monumental success. We explore how they secured the bid, unravel the significance of the tournament's brand platform "Beyond Greatness," and discuss why WWC23 stands as a watershed moment in the discourse around women's sports, earning its title as a "tournament of firsts."Enjoy the show. 📱 Get Social With Us- Learn more about Komo at https://www.komo.tech- Vote for guests, submit feedback and win prizes at https://www.ownthemomentpod.com- Follow the pod on Twitter: https://www.twitter.com/ownthemomentpod- Follow the pod on Instagram: https://www.instagram.com/ownthemomentpod#ownthemoment #ownthemomentpod #komotech