The Next Round

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The Next Round for John Lewis

Season 3, Ep. 2

Host Robin Charney is joined by the current Chair of The Marketing Society; a man whose CV boasts some of the coolest jobs in Marketing, Craig Inglis, for this episode of The Next Round podcast. Stints at Thomson Holidays and Virgin Trains preceded 12 years at one of the nation’s most beloved brands, John Lewis and Partners, before Craig moved onto his Next Round late last year.

 

Throughout his time at John Lewis, Craig has overseen seismic shifts in both retail and marketing, with the digital acceleration forcing legacy brands to redefine their entire DNA. Hear how building emotional as well as rational affinity, putting staff at the heart of the customer proposition and rebranding for a tech-facing future has placed John Lewis in a position of strength for its next challenge. And how creativity, content, editorial perspective and differentiation will be the battlegrounds for brands over the next decade.

 

Don’t panic! There’s the obligatory Christmas Ad anecdote in there, too! 

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