The Next Round
The Next Round for Cadbury
Series 3 of our popular podcast returns with a bang as host Robin Charney chats history, brand values, creativity and generosity of spirit with the Marketing Director for Cadbury, Benazir Barlet-Batada. The current custodian of a 200 year old brand, Benazir shares how responsibility for continuing the fantastic legacy of stand-out marketing constantly feels like making that difficult second album; how the upcoming High Fat Sugar Salt legislation is keeping her up at night and how the progressive values instilled in the brand by founder John Cadbury in 1824 helped successfully navigate both a recent brand reset and a global pandemic.
There’s also an unorthodox piece of interview advice for any budding marketers out there.