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The different culture in Québec towards advertising vs the ROC (rest of Canada)
Season 1, Ep. 10
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Emma Johnston-Wheeler chats with Cossette copywriter Nadine El-Whidi about working in advertising in Québec; the different culture, and the challenges that present when adapting national campaigns.
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24. Unexpected OOH, a big departure from Snap, and more Canadiana.
23:55||Season 1, Ep. 24David Brown, Chris Powell and Emma Johnston-Wheeler review some noteworthy creative, discuss a significant change in senior leadership, and take a look at more ‘Canada’ themed content amidst ongoing border tensions with the US. They also share their favourite picks in the first round of the Campaign Cup.
13. The ins and outs of public relations
16:46||Season 1, Ep. 13Emma Johnston-Wheeler chats with senior Account Manager at Middle Child, Rebecca McLaren about all that’s involved in the PR role, what she wishes others knew about PR, and her advice for those looking to break into the field.
23. Executive shuffles, the Canadian identity bandwagon, and reflections on Power list
24:41||Season 1, Ep. 23David Brown, Chris Powell and Emma Johnston-Wheeler review recent industry moves and take a look at new creative including a playful billboard showdown, and more Canadian identity ads. They consider the efficacy of these ads in response to the U.S. trade war, and reflect on the final results of the inaugural power list.
12. Entrepreneurship, networking, and the importance of curiosity
21:30||Season 1, Ep. 12Emma Johnston-Wheeler chats with VP of Marketing at Quill Inc & CoHost, Alison Osborne, who was awarded the CMA’s 2024 Achievement in Marketing. She talks about her journey of launching her own agency as a student, the learnings of being her own boss vs an employee, and the importance of networking and community.
11. A Telco perspective on media targeting new Canadians
25:26||Season 1, Ep. 11Emma Johnston-Wheeler chats with Telus senior marketing manager Ida Chiara Guida, about her immigrant experience and transitioning client side, understanding how new Canadians consume media, and the best ways to engage with this audience.
22. Federal government reinstates advertising on Meta; Super Bowl showcases plenty of new Canadian creative; and brands rush to reaffirm their Canadian credentials in response to anti U.S. consumer sentiments
22:19||Season 1, Ep. 22David Brown, Chris Powell and Emma Johnston-Wheeler review the recent news that the federal government has reversed its Meta news ban, and take a look at new creative including the Super Bowl and Terry Fox. They also discuss the influx of advertising from brands espousing their Canadian identities as border tensions persist.
21. CMOs on the move; annual creative, an AI scam PSA and an aspirational hospital ad; Canadianism in response to U.S. tariffs and concerns over Meta’s policy changes
22:58||Season 1, Ep. 21David Brown, Chris Powell and Emma Johnston-Wheeler review movements in senior leadership, and take a look at recent creative including two big annual campaigns from prominent brands. They also discuss rising sentiments of patriotism in response to U.S. tariff threats and industry concerns in the wake of Meta’s policy changes.
9. Breaking into the commercial industry as a film director
21:44||Season 1, Ep. 9Emma Johnston-Wheeler chats with Fela film director/photographer LeSean Harris about what to expect as a director when you transition into the commercial industry; pitching and learning how to work with an advertising team.