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The Message


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  • 8. Campaign Cup Finals Special Episode: with the creative leaders behind "Start the Car" and "We the North"

     21:26
    We started with 32, and now just two remain in the Campaign Cup. It's a showdown between Zig's "Start the Car" for IKEA, which gave us a phrase that's become synonymous with finding a great deal, and Sid Lee's "We the North," a poetic ode to the Toronto Raptors' distinctly Canadian identity in a U.S. sports league.For this special episode, Campaign editor Chris Powell chatted with former Zig partner and creative director Elspeth Lynn, and Sid Lee's executive creative director Jeffrey Da Silva about how these iconic campaigns came about, their enormous cultural impact, and why three words seem to form the best campaign slogans.

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  • 7. Taste testing Tims’ pizza, Canada’s Olympic campaign and the Campaign Cup Final Four

     20:50
    For this episode of The Message, the team went out for lunch first, then talked about some clever Canadian creative ideas—including how to get late-night Taco Bell consumers to come back during the day, and how to make shoes from food waste. Plus the new Team Canada Olympic campaign is out, the Campaign Cup has reached the Final Four and a breakdown of our pizza lunch from Canada’s most famous coffee chain. 

  • 5. Campaign cup "elite 8", a sexy turkey ad, and the challenges of the digital media landscape.

     22:58
    Campaign's David Brown, Chris Powell and Emma Johnston-Wheeler reveal the "elite 8": the quarter final contenders of the campaign cup, discuss both innovative and tried and tested creative, and take note of a substantial AI deal between WPP and Google Cloud. With AI generated content as example, they also delve into a discussion about the challenges of advertising in the digital media landscape. 

  • 5. Women's History Month, an uptick in pitches, and a Campaign Cup update

     20:11
    Campaign’s David Brown, Chris Powell and Emma Johnston-Wheeler provide an update on round two of the Campaign Cup, discuss the industry’s recent surge in review activity. They also break down multiple campaign’s for Women’s History Month – including work from LG2, Publicis, and VML Canada.

  • 4. A special episode dedicated to the Campaign Cup

     18:33
    First round intrigue. David Brown, Chris Powell and Emma Johnston-Wheeler discuss how they selected the 32 contenders, share their bracket picks, and take a look at the preliminary results including some super-close battles. Get your votes in before round one closes on Monday!

  • 3. ICA's big growth plans and Campaign Cup match-ups

     18:25
    What 'great' looks like for Canadian advertising plus Stok'd's 'dopest nails', round one of the Campaign Cup ad of century and is it time to call for a taxi for Taxi? David Brown, Chris Powell and Emma Johnston-Wheeler ponder all this and more. 

  • 2. Embrace the Canadian advantage and be more ‘scrappy’

     18:13
    Campaign’s David Brown, Chris Powell and Emma Johnston-Wheeler lean into their innate Canadian characteristics and discuss how smaller budgets create more insight driven work. Plus Zulu Alpha Kilo at Superbowl and Rethink’s hole-less bagel shocker.