The Message

Sara Koonar launched Platform Media to bring fairness, transparency, and storytelling to the creator economy when it was still an emerging industry. In this episode, she talks about what’s changed (and what hasn’t) in creator-brand partnerships, and the tools and systems she’s built to challenge the status quo.

Aleah Balas talks about her experience leaving agency work to go freelance and launching her own consultancy, as well as what it takes to land coverage for clients in under-the-radar sectors. 

As senior reporter Emma Johnston-Wheeler wraps up her time at Campaign Canada, she reflects with David Brown and Chris Powell–her marketing jedis–about everything she's learned in her two years in the advertising industry. 

Emma Johnston-Wheeler chats with Lucus Dato, Supervisor, Communications Design at Initiative Media, about what drew him to media planning, and how he goes above and beyond in role.

Emma Johnston-Wheeler chats with Noah Faigal, account supervisor at Lifelong Crush about how account management is sometimes under-appreciated in the industry and why It shouldn’t be, as well as why creativity is at the core of his agency’s wellness approach.

Emma Johnston-Wheeler chats with Soames Lovett-Darby, recent graduate of the final cohort of the M2T rotational marketing program, about his internship experience and how he's approaching the job search.