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25. Playoff advertising, Cannes’ Canadian jurors, and Telus’ video game wellness initiative.
24:14||Season 1, Ep. 25David Brown, Chris Powell and Emma Johnston-Wheeler discuss a significant new role, timely creative for the NHL playoff season, and POCAM’s latest Visible & Vocal study. They also dive into a conversation about wellness and screen time, prompted by a recent campaign for Telus by Rethink, and invite submissions to Campaign Canada’s second annual 30 under 30 list.
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15. A look inside the creator partnership role
15:50||Season 1, Ep. 15Emma Johnston-Wheeler chats with Norissa Samuels, the first creator partnerships lead for Snapchat in Canada, about finding success in a role that didn’t exist when she began her career, and how creators can best use the Snap platform.
14. The key to success is adopting an immersive mindset
37:34||Season 1, Ep. 14Emma Johnston-Wheeler chats with Courage creative directors Jesse Wilks and Gerardo Agbuya about falling in love with advertising, and utilizing their shared passion to find success in the industry.
24. Unexpected OOH, a big departure from Snap, and more Canadiana.
23:55||Season 1, Ep. 24David Brown, Chris Powell and Emma Johnston-Wheeler review some noteworthy creative, discuss a significant change in senior leadership, and take a look at more ‘Canada’ themed content amidst ongoing border tensions with the US. They also share their favourite picks in the first round of the Campaign Cup.
13. The ins and outs of public relations
16:46||Season 1, Ep. 13Emma Johnston-Wheeler chats with senior Account Manager at Middle Child, Rebecca McLaren about all that’s involved in the PR role, what she wishes others knew about PR, and her advice for those looking to break into the field.
23. Executive shuffles, the Canadian identity bandwagon, and reflections on Power list
24:41||Season 1, Ep. 23David Brown, Chris Powell and Emma Johnston-Wheeler review recent industry moves and take a look at new creative including a playful billboard showdown, and more Canadian identity ads. They consider the efficacy of these ads in response to the U.S. trade war, and reflect on the final results of the inaugural power list.
12. Entrepreneurship, networking, and the importance of curiosity
21:30||Season 1, Ep. 12Emma Johnston-Wheeler chats with VP of Marketing at Quill Inc & CoHost, Alison Osborne, who was awarded the CMA’s 2024 Achievement in Marketing. She talks about her journey of launching her own agency as a student, the learnings of being her own boss vs an employee, and the importance of networking and community.