The Message

David Brown, Chris Powell, and new senior reporter Lauren Johnson review recent news headlines including the Ontario government's much-publicized anti-tariff ad, a new leadership appointment at LG2, and an inspiring run by the Toronto Blue Jays that had brands in a post-season tizzy.

Sara Koonar launched Platform Media to bring fairness, transparency, and storytelling to the creator economy when it was still an emerging industry. In this episode, she talks about what’s changed (and what hasn’t) in creator-brand partnerships, and the tools and systems she’s built to challenge the status quo.

Aleah Balas talks about her experience leaving agency work to go freelance and launching her own consultancy, as well as what it takes to land coverage for clients in under-the-radar sectors. 

Emma Johnston-Wheeler chats with Lucus Dato, Supervisor, Communications Design at Initiative Media, about what drew him to media planning, and how he goes above and beyond in role.

Emma Johnston-Wheeler chats with Noah Faigal, account supervisor at Lifelong Crush about how account management is sometimes under-appreciated in the industry and why It shouldn’t be, as well as why creativity is at the core of his agency’s wellness approach.

Emma Johnston-Wheeler chats with Soames Lovett-Darby, recent graduate of the final cohort of the M2T rotational marketing program, about his internship experience and how he's approaching the job search.

David Brown, Chris Powell, and Emma Johnston-Wheeler review stand out news headlines including the closure of Toronto’s Miami Ad school, and reflect on interesting Canadian creative like Rethink’s steamy plays for Doritos and Dame.

Emma Johnston-Wheeler chats with American Marketing Association Toronto mentor and mentee pair, Chris Gregory, Manager at Magna Exteriors manager & Adjunct Professor Chris Gregory Mediahub Worldwide account manager Emily Maniquet, about their experience in the career accelerator program.