The Message

David Brown, Chris Powell and Emma Johnston-Wheeler review some noteworthy creative, discuss a significant change in senior leadership, and take a look at more ‘Canada’ themed content amidst ongoing border tensions with the US. They also share their favourite picks in the first round of the Campaign Cup.

Emma Johnston-Wheeler chats with senior Account Manager at Middle Child, Rebecca McLaren about all that’s involved in the PR role, what she wishes others knew about PR, and her advice for those looking to break into the field. 

 David Brown, Chris Powell and Emma Johnston-Wheeler review recent industry moves and take a look at new creative including a playful billboard showdown, and more Canadian identity ads. They consider the efficacy of these ads in response to the U.S. trade war, and reflect on the final results of the inaugural power list.

Emma Johnston-Wheeler chats with VP of Marketing at Quill Inc & CoHost, Alison Osborne, who was awarded the CMA’s 2024 Achievement in Marketing. She talks about her journey of launching her own agency as a student, the learnings of being her own boss vs an employee, and the importance of networking and community. 

Emma Johnston-Wheeler chats with Telus senior marketing manager Ida Chiara Guida, about her immigrant experience and transitioning client side, understanding how new Canadians consume media, and the best ways to engage with this audience. 

David Brown, Chris Powell and Emma Johnston-Wheeler review the recent news that the federal government has reversed its Meta news ban, and take a look at new creative including the Super Bowl and Terry Fox. They also discuss the influx of advertising from brands espousing their Canadian identities as border tensions persist.

Emma Johnston-Wheeler chats with Cossette copywriter Nadine El-Whidi about working in advertising in Québec; the different culture, and the challenges that present when adapting national campaigns.

David Brown, Chris Powell and Emma Johnston-Wheeler review movements in senior leadership, and take a look at recent creative including two big annual campaigns from prominent brands. They also discuss rising sentiments of patriotism in response to U.S. tariff threats and industry concerns in the wake of Meta’s policy changes.

Emma Johnston-Wheeler chats with Fela film director/photographer LeSean Harris about what to expect as a director when you transition into the commercial industry; pitching and learning how to work with an advertising team.