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How to Be the Attorney That the Wall Street Journal Calls with Janet Falk

Every day - journalists publish articles that need sources, Almost every day, attorneys (maybe even your competition) are called on as expert sources and gain the prestige, brand recognition and more that comes from being on your prospects local newstand. We talk about how Janet has been able to get her attorney clients placed in publications running from the WSJ to Pizza Industry Reviews (seriously) in this interview.


More from Janet at Falk Communications and Research


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More Episodes

7/20/2021

From Mary Kay Rep to Laptop Lifestyle Lawyer: How to Take Charge of Work-Life Balance with Kara Vaval

Ep. 109
>>Get the newest LFG episodes delivered to your inbox when you Sign up for our Newsletter <<Resource Links:Create your best lifestyle with Laptop Lifestyle LawyerGet access to Close Your Next Consultation training and other valuable resources when you join our Facebook groupEstate planning attorney? Plug into a proven system for consistent revenue with Seminar 2.0Kara Vaval had an unusual rise to success as an attorney. After passing the bar exam, she was surprised to find out she was pregnant with her first child. With her new role as mom, Kara yearned for more freedom and flexibility.Her desire for work-life balance led her to take a job in direct sales, where she learned things that revolutionized the way she thought about running a business. Armed with this new knowledge, Kara opened a successful personal injury firm and a coaching program aimed at helping other attorneys - all from just a laptop.Today, we explore the lessons she learned from her unconventional climb to success and what they can teach you about creating your own work-life balance.In today’s episode, Kara Vaval of Vaval Law and InPowerment Institute joins us to discuss how you can take control of your lifestyle to achieve more flexibility and freedom.She discusses the lessons she’s learned from her direct sales experience, why you must shift focus on essential revenue-generating activities, plus much more. Kara reminds us that no one is getting out of here alive and makes a case on why you should create the lifestyle you want now.There’s much more to learn in this episode about creating your best life, so tune in now!In this episode:01:20 - Background on Kara’s Book, 28,000 Days03:50 - How Kara’s outlook changed09:53 - Discussing work-life balance14:50 - Lessons learned from direct sales about building a business22:28 - Why you shouldn’t fear failure in business26:00 - Who the Laptop Lifestyle Lawyer ® course is for31:00 - How to build relationships to find clients38:27 - How to determine what to keep vs. delegate in your firmAbout Kara Vaval:Kara Vaval is an Attorney known as The Laptop Lifestyle Lawyer ®. She is an author, keynote speaker, business development coach, and the President of Vaval Law, a personal injury law firm. Kara is also the CEO of the InPowerment Institute, LLC, an educational and empowerment platform geared towards delivering courses, training, and coaching services to students eager to create their best life. She is a mother of 2 amazing children who enjoys playing tennis in her free time.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.
7/13/2021

The Legal Lead Capture Trends You Need to Know in 2021 with Ted DeBettencourt

Ep. 108
>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.Resource Links:See how your firm stacks up in the 2021 Legal Lead Capture Benchmark ReportCollect up to 35% more leads from your website with Juvo LeadsGrowth-minded firm owner? Join our Facebook group and get access to the Close Your Next Consultation trainingEstate planning attorney? Implement a client-generating and closing system with Seminar 2.0Ever wonder how many leads you should be getting compared to others in your legal niche? Or what lead conversion rate is considered average? Above average?After tracking leads across a bevvy of law firms, lead capture and tracking platform company Juvo Leads utilized their findings to create a benchmark for law firms.If you want to learn how you compare to others in your industry, find out which practice area has the highest level of conversion, and learn what type of lead converts into cases at the highest-rate…You won’t want to miss today’s episode.In this week’s podcast, Ted DeBettencourt of Juvo Leads joins us to discuss some of the findings from the 2021 Legal Lead Capture Benchmark Report.He also shares how chat can help attorneys get more leads (and hotter leads, at that) and what lead capture trends are making headway in 2021.In this episode:00:53 - Introducing the Benchmark Report from Juvo Leads04:00 - Breaking down the Data12:20 - How the Juvo Platform Works to Get More Leads18:00 - How Many Chat Script Questions is Best for Your Site?22:30 - Segmenting Paid Search vs. Organic Traffic Leads29:00 - Trending Shifts from the Report FindingsThere’s much more to learn in this episode about getting more leads for your firm, so tune in now!About Ted Debettencourt:Ted DeBettencourt is a co-founder at Juvo Leads, a chat service & lead tracking provider.Juvo Leads helps law firms get more phone calls, chats, SMS, and form submissions while also improving firms speed-to-lead.Ted is a 4th generation Martha's Vineyard native and has been working/learning in legal for over 10 years.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.
7/6/2021

The iOS 14 Update (or What the Heck is Going on with Facebook Lately)

Ep. 107
>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.Resource Links:Got leads? Learn how to turn them into clients with our Double Your Case Files MasterclassEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 2.0In case you haven’t been keeping up, there have been some wacky things going on with Facebook lately. If you advertise on the platform, you’ve probably noticed your ad results look a little wonky.The reason? A little thing called the iOS 14 update. While your iPhone has updates all the time, this update is different... In fact, some would say it’s a declaration of war between Apple and Facebook. Apple users now have the option to opt out of tracking for iOS devices, which is already proving to mean big changes for how Facebook ads track and operate.So what will happen to Facebook ads in the long-term? And how will these changes affect Facebook advertisers now?We discuss the implications of the latest iOS update in today’s episode.In this week’s podcast, Jan Roos takes on a timely topic to address big changes in a major online advertising platform. He discusses what these changes mean for advertisers - both now and in the future, and what you can do to save your ad results.There’s much more to learn in this episode about scaling your firm, so tune in now!About Our Host:Jan Roos is the CEO of CaseFuel agency, which helps law firms generate revenue through pay-per-click advertising. He is a legal marketing expert and is the author of the bestselling book, Legal Marketing Fastlane. It talks about PPC lead generation, a technique used to generate client leads for big and small practices.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.