Law Firm Growth Podcast

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Resource Links:

• Learn more about Rocco Cozza and his growing team at https://www.cozzalaw.com/
• Boost your case count just by avoiding the 3 biggest marketing mistakes
• Estate planning attorney? Grow your law firm your way and only pay for results with Seminar 3.0

If you had to focus on ONE thing to grow your firm…what would it be?

A lot of lawyers focus on time and money.

And when the pandemic hit…

Most firms were playing defense, but while they zigged…attorney Rocco Cozza zagged.

So how was he able to have such exponential growth during an unpredictably tough time?

He instead puts his focus on seeing if he can help people…

Even if that’s connecting them to somebody else who can actually help them.

(Did I mention he has the #2 law firm on the Law Firm 500 for 2021?)

To grow a successful firm, you have to understand people…

Yes it requires effort, but it’s an effort that matters, both inside your firm with your employees, and outside with your clients and prospects.

But don’t just take my word for it…

Take it from the man who grew his firm by a whopping 2064% over a few years.

In this week’s podcast, Rocco discusses how a little bit of extra effort building relationships has allowed him to work with Fortune 100 companies, even as a small firm. 

There’s much more to learn in this episode about scaling your firm by prioritizing people, so tune in now!

In this episode: 

• 0:41 - Rocco’s impressive accomplishment
• 2:04 - How Rocco hit his stride in the middle of the pandemic
• 4:09 - Capitalizing on every opportunity
• 5:30 - Getting the foot in the door with the right clients
• 8:18 - Building good referral sources
• 9:16 - How to keep track of and manage relationships
• 11:01 - Intuitive hiring during a massive growth period
• 17:22 - How much of the company culture is taught vs hired?
• 19:45 - Rocco’s content recommendations
• 21:17 - Where to connect with Rocco

Rocco Cozza is a sought-after business and sports/entertainment lawyer and the founder of the Cozza Law Group PLLC. He has been practicing law since 2003. During this time, he has worked with a multitude of businesses, entrepreneurs, athletes, entertainers, and influencers helping them solve the business and legal challenges they face.

In addition to practicing law, Rocco frequently speaks at conferences on the topics of leadership, motivation, and the art of kindness in business. In January 2019, he stepped on a TEDx stage to share his talk called “Radical Kindness: Why the Unbillable Hour Matters Most in Business.” Rocco has sat on various non-profit boards and currently sits on the Board of Directors of Alpha House, Inc., a behavioral rehabilitation center located in Pittsburgh, PA.

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