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Law Firm Growth Podcast
Dress for the Job You Want
Ep. 145
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Are you a solo firm against your will?
If you’re thinking about the next steps to grow your firm…
You have to start thinking about the resources you have.
When you think about teams 2 or 3 times bigger than yours…
You need the type of resources they have too, or you won’t be able to compete with them.
In order to get to that next level…
It often involves overextending yourself temporarily. In other words…
You’re almost always going to be at a point where you’re going to have less money, time, and quality of life before you get to the other side.
So where do you start with a process like this?
In this week’s podcast, Jan discusses the practical options solo firms have for scaling their firms, even when they lack some of the necessary resources.
There’s much more to learn in this episode about scaling your firm and finding the right resources, so tune in now!
In this episode:
- 0:45 - The significance of the “dress for the job you want” approach
- 2:40 - The value of burnout and despair
- 4:42 - People who are at the firm size that they are against their will
- 6:01 - A quote from Michael Jordan’s personal trainer
- 6:46 - When do you end up hiring people?
- 9:09 - Coming full circle
Jan Roos is the founder and CEO of CaseFuel agency, which helps law firms generate revenue through pay-per-click advertising. He is a legal marketing expert and is the author of the bestselling book, Legal Marketing Fastlane. It talks about PPC lead generation, a technique used to generate client leads for big and small practices.
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